INDUSTRY INSIGHTS YOUR PEERS ARE READING
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? , on the Marketing Automation Software Guide blog. MORE
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Ayer & Son, the first advertising agency in the United States. Source: Wikipedia ). What does any of this have to do with industrial websites? Plenty as it turns out. MORE
Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. MORE
Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. MORE
Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. MORE
Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation. MORE
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. MORE
Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence. After all, your competitors only share the legal minimum of information about performance. Information which is also usually opaque and outdated. . Despair not though. The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . MORE
I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? MORE
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. MORE
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. MORE
Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. MORE
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012. MORE
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. MORE
An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. MORE
How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. MORE
Why buyer behaviour has changed. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. “as you’ve noticed, people don’t want to be sold to. What people do want is news and information about the things they care about.” MORE
Effective B2B marketing processes plus automation yield outsized returns. MORE
Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. MORE
Staying ahead is what business is all about. But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? What’s actually involved with this innovative and proven approach to outflanking the competition? MORE
Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. MORE
Know your customers. Positioning yourself as the solution to your customer’s needs is central to effective revenue performance management. To achieve this you need to understand your particular customer-base completely. This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires. MORE
Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. MORE
Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. MORE
Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How. MORE
Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. MORE
Industrial Marketing Today
OCTOBER 25, 2011
B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities.
B2B Lead Generation
OCTOBER 21, 2011
Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before.
Marketing Insider Group
OCTOBER 27, 2011
Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins.
The Point
OCTOBER 12, 2011
Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ViewPoint
OCTOBER 24, 2011
An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.
B2B Lead Generation
OCTOBER 6, 2011
Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation.
Marketing Insider Group
OCTOBER 4, 2011
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
Sales Lead Insights
OCTOBER 24, 2011
Effective B2B marketing processes plus automation yield outsized returns.
Advertisement
Account-Based Marketing is a strategy, not a solution.
ViewPoint
OCTOBER 20, 2011
A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? , on the Marketing Automation Software Guide blog.
Tomorrow People
OCTOBER 10, 2011
Staying ahead is what business is all about. But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? What’s actually involved with this innovative and proven approach to outflanking the competition?
Biznology
OCTOBER 19, 2011
Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data.
B2B Lead Generation
OCTOBER 12, 2011
Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
OCTOBER 11, 2011
Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges.
Webbiquity
OCTOBER 11, 2011
Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids.
ViewPoint
OCTOBER 13, 2011
Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales.
Tomorrow People
OCTOBER 21, 2011
Why buyer behaviour has changed. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. “as you’ve noticed, people don’t want to be sold to. What people do want is news and information about the things they care about.”
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
OCTOBER 19, 2011
Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data.
Industrial Marketing Today
OCTOBER 1, 2011
In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. I see heads nodding in face-to-face meetings or hear plenty of “Uh-huhs” on the phone when I talk about the benefits of inbound marketing. They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead.
Marketing Insider Group
OCTOBER 18, 2011
I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling?
Savanta
OCTOBER 24, 2011
Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? It’s tough to answer this question with confidence. After all, your competitors only share the legal minimum of information about performance. Information which is also usually opaque and outdated. . Despair not though. The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. .
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
ViewPoint
OCTOBER 10, 2011
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Her first book, " The Rise of the Revenue Marketer ® ," will be published in 2012.
Tomorrow People
OCTOBER 7, 2011
Know your customers. Positioning yourself as the solution to your customer’s needs is central to effective revenue performance management. To achieve this you need to understand your particular customer-base completely. This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires.
Biznology
OCTOBER 18, 2011
Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.
Industrial Marketing Today
OCTOBER 10, 2011
Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over twenty years. It was created in 1981 by E. Carter (he was awarded the Outstanding Civilian Service Award for his efforts) when he was with N. Ayer & Son, the first advertising agency in the United States. Source: Wikipedia ). What does any of this have to do with industrial websites? Plenty as it turns out.
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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
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