markempa

SEPTEMBER 30, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Customer Experience Matrix

SEPTEMBER 29, 2006

Unica ( www.unica.com ) released the latest version of their Affinium marketing suite earlier this month. One set of enhancements related to response attribution, which the new release makes both more flexible and easier to use. Since this is an area of particular interest for me, I asked Unica for a briefing. Over all, the new features are very good, but I’ll leave it to Unica’s marketing materials to describe them at length.

Multivariate analysis 120

Multivariate analysis Promotion Rules Analysis 120

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? This may seem like a stupid question but it's extremely important to ensure that the people viewing your website or email see what you intended them to see. When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Buzz Marketing for Technology

SEPTEMBER 25, 2006

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral. The genesis for this page was some client research on publications that target direct and catalog marketers.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

Customer Experience Matrix

SEPTEMBER 28, 2006

Yesterday’s The New York Times ( www.nytimes.com ) carried an article on identity theft, which basically suggested the problem is not as important as it seems (“Surging Losses, but Few Victims”, Circuits, September 27, 2006). Since I had just written on the topic in this blog (September 22, 2006), I read it closely. The Times article largely dismissed the Federal Trade Commission study I had quoted—which found 10 million identity thefts per year at a cost of $48 billion—in favor of a recent Depa

Cost 120

Cost Sample Case Studies Studies 120

Customer Experience Matrix

SEPTEMBER 27, 2006

A friend recently described her customer experience with a months-late furniture order. The store was sincerely apologetic, but explained that manufacturers accept an order only to find, when they go to build it weeks later, that the fabric is no longer available. The mills themselves don’t give the manufacturers current information, so there is little the manufacturer can do.

Marketing Management 120

Marketing Management Word of Mouth Buzz Vendors 120

Customer Experience Matrix

SEPTEMBER 26, 2006

Who could resist a paper entitled “100+ Questions CRM consultants get paid to ask”? Certainly not a sometime CRM consultant like myself. As I downloaded the paper from hosted CRM vendor Entellium ( www.entellium.com ), hope and fear wrestled inside me: Would I learn something new? Are they giving away all my trade secrets? Would this be heaven or would it be hell?

Work Management 120

Work Management Vendors Paper Consulting 120

Customer Experience Matrix

SEPTEMBER 25, 2006

My last two posts have dealt with activities that affect customers but are invisible to them: back-office analytics and information security. How do you fit these into a Customer Experience framework? Actually there are several means of connection. The most obvious is to expose the activities to customers directly, by featuring them in advertising or building them into customer-facing activities.

Activities 120

Activities Lead Scoring Lead Ranking Allocation 120

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Customer Experience Matrix

SEPTEMBER 22, 2006

The CMO Council ( www.cmocouncil.org ) just released initial results from a major study, “Secure the Trust of Your Brand”, on how information security impacts customer attitudes. The initial report is a survey of consumer attitudes. Among the eye-opening factoids: - the Federal Trade Commission reports that 10 million Americans each year become victims of identity theft, at an average cost per victim of $5,885 and 30 hours of time. - about one in six Americans have had personal information lost

CMO 120

CMO Studies Privacy Trust Marketing 120

Customer Experience Matrix

SEPTEMBER 21, 2006

When I saw that Computerworld ( www.computerworld.com ) had a special report on successful business intelligence projects (“BI Home Runs”, Computerworld, September 18, 2006), I confidently expected something similar to the InformationWeek article described in my September 13 post: that is, a major focus on improving customer treatments. So it was a bit of a shock to find that of the fifteen projects mentioned, only two--one each for call center management and campaign response analysis--related

Customer Satisfaction 120

Customer Satisfaction Aggregators Analysis Distribution 120

Customer Experience Matrix

SEPTEMBER 20, 2006

“Customer Experience Management” meets the two key requirements for a successful buzzword: it’s impressive (10 syllables!) and no one quite knows what it means. (My own definition, “understand and improve how you treat your customers,” fails on both counts.) Given these virtues, it’s not surprising that many firms have adopted Customer Experience Management as part of their marketing message.

Marketing Management 120

Marketing Management Vendors Press CRM 120

Customer Experience Matrix

SEPTEMBER 18, 2006

OK, so I spent several fun-filled hours yesterday working through a tutorial for an agent-based modeling system. The particular product I chose, SeSAm ( www.simsesam.de ), was developed as a teaching aid. It is free, powerful and easy to learn. I didn’t finish the tutorial* but saw enough to confirm that I could build models with agents that stored their own history and drew on that history to determine future behavior.

Terms and Conditions 120

Terms and Conditions Wiki Conversion Rate Analysis 120

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Customer Experience Matrix

SEPTEMBER 17, 2006

I’ve been researching software to model the flow of customers through an organization. The thought is to take literally the mantra that “the value of a business is the value of its customer relationships” by modeling the relationships individually and viewing an aggregate result. This is all central to the Client X Client business concept. The obvious way to model the relationships is to define a sequence of stages and then specify the percentage of customers who graduate from each step to the n

CRM 120

CRM Lead Ranking Terms and Conditions Aggregators 120

Customer Experience Matrix

SEPTEMBER 15, 2006

One of the topics that has always fascinated me is how innovations spread through an industry. At the risk of admitting an embarrassing truth, most of the concepts that customer management thought leaders discuss have been around for a long time. I don’t mean the ancient “corner shop keeper” analogy, but the specific vision of linking customer touch points to a central management system that can optimize each interaction.

Optimization 120

Optimization Domain Impressions Organic Leads 120

Customer Experience Matrix

SEPTEMBER 13, 2006

InformationWeek's September 11 issue published its list of Top 250 Innovators, with detailed profiles of the top five. What first struck me was that four of the top five firms focused on improving customer experiences: whether by better marketing (Principal Financial Group), mass customization (Automatic Data Processing), or improved customer-facing operational processes (American Power Conversion and Global Crossing).

CRM 120

CRM Ideal Customer Profiles Customer Satisfaction Marketing Management 120

markempa

SEPTEMBER 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Anything Goes Marketing

SEPTEMBER 30, 2006

Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product. Start off with a great product and you're off to a good start It's fun.

Order 104

Order Youtube Wikipedia Advertising Agencies 104

Anything Goes Marketing

SEPTEMBER 28, 2006

It's pretty crazy how popular internet advertising is and how much it continues to grow. According to a recent study internet ad revenue is up 37% over the first half of last year. See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 24, 2006

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog. Chad H. Tags: website traffic , copyblogger , linkbuilding , SEO , SEM.

Traffic 100

Traffic SEM Tips Tagging 100

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Anything Goes Marketing

SEPTEMBER 24, 2006

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. I was visiting my family this weekend in New York and it hit me. My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. She had just lost her tooth and she wanted to be sure everyone was aware of this momentous occasion.

Business Blogging 100

Business Blogging Promotion Business Tagging 100

Anything Goes Marketing

SEPTEMBER 20, 2006

SEO (search engine optimization) spending as a percentage of paid search is decreasing as reported in Marketing Sherpa's new " Top 7 Search Marketing Insights for 2005 ". SEO went from 12% to 10% of paid search from 2005 to 2006. Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor.

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

SEPTEMBER 20, 2006

It seems easy, right? You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. You may have the skills but if you can't convey your vision to your client and make them "see the light" of blogging and how it helps their business you will never sell anything and the only person who will want your help is your mother who needs help setting up the VCR (don't even bother explaining to them what a DVD is).

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

SEPTEMBER 16, 2006

Yes, Technorati is an amazing website that has been extremely beneficial to the blogosphere. It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is. Here's the problem: If you have an issue with Technorati, good luck getting help.

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Anything Goes Marketing

SEPTEMBER 17, 2006

Darren over at Blog Republic has written an excellent post on how to improve the titles of your blog posts. In his post Great Titles Are The SuperWeapon Of Successful Bloggers Darren suggests the following to "spice up" your titles: 1) Be funny - funny titles catch people off guard 2) Make sure you spell right 3) Capitalize all letters for maximum effect 4) Use specific keywords - but don’t be robotic Darren suggests that titles be created so that they are call to actions like: "Alert: Spinach K

Blogger 100

Blogger Tagging Keywords Effectiveness 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. It's called Slide. Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Want to create your own Slide, start here. Have fun! Chad H. Tags: slide , youtube , user generated content , Web 2.0 , B2C.

Web 2.0 104

Web 2.0 Youtube Sample Tagging 104

Anything Goes Marketing

SEPTEMBER 11, 2006

Amount of money I've made on Adsense in four months: $2.29 Number of inbound links that I have to my blog in four months: 229 The vast amount of knowledge that I've gained regarding blogging, e-marketing, search marketing (SEO), online advertising, and email marketing by blogging? PRICELESS! Here's a funny one I found on Youtube: Chad H. PS - I forgot to mention how much fun I'm having!

Adsense 104

Adsense Youtube Tagging SEO 104