July, 2013

Industrial Content Marketing’s Impact on Customer Experience

Industrial Marketing Today

Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing

B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Generation

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. Reason #1. The digital video audience is growing.

The Future Of Marketing E-Book

Marketing Insider Group

Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want. This was my prediction about the future of marketing.

Have You Met “Modern Mark”?

Oracle

by Eloqua | Tweet this Modern marketing is kind of a big deal. It’s, well, epic. But the benefits of rethinking your marketing execution methods are epic, too. If you’ve been daunted by disparate marketing methods but realize the evolving, buyer-driven changes affecting your strategy, you’re plugged into (perhaps knee deep in) catering to the demand to wear many marketing hats. Does all this sound like a familiar balance your company has sought to strike?

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Inbound B2B Marketing: Why Content Is The New Coin Of The Realm

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space. That could include the size of an ad, the length of a TV or radio commercial, the dimensions of a direct mail piece, etc. Money was the most important factor.

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Industrial Content Marketing is NOT New

Industrial Marketing Today

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t.

How To Get Leads With Content Marketing

Marketing Insider Group

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website? And, did you also know that 90% of c-level decision makers are not answering cold-call email and phone calls?

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What Marketers Should Know About Big Data – and How to Put it to Use

Oracle

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Amanda Maksymiw , Content Marketing Manager at Lattice Engines , a company that delivers business applications to help marketing and sales predict and close their next customer. She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Marketers: How To Avoid Scaring Away Website Visitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. A bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. While it varies by industry, most websites have 30 to 60 percent bounce rates.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity.

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Is It A Good Time To Be CMO?

Marketing Insider Group

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Two years ago , I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

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5 Ways to Demonstrate Value to Your Customers

Oracle

by Amanda Batista | Tweet this The marketer extraordinaire wears many hats, manages a variety of channels, and is challenged to understand the ongoing technological developments changing the way buyers and customers interact with brands. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain !

B2B Content Marketing: How To Get Your Prospects To Love You

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. As marketing continues to evolve, the most successful marketers are keenly aware that the core restraints of marketing have shifted from space to attention. For ages, marketing was constrained by space limitations (i.e.

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Better Business Blogging: 7 Lessons from Liberace

Writing on the Web

Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades. I just saw the HBO film “ Behind the Candelabra ,” with an amazing performance by Michael Douglas in the starring role, with Matt Damon as his lover. And, yes, these two actors do kiss in the movie!). Why do you think Liberace was so popular?

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In

Blue. No Yellow! Monty Python And The Marketing Bridge Of Death

Marketing Insider Group

Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. You work towards a clearly defined goal with every ounce of knowledge and effort and teamwork you can muster. You stay up all night preparing for your “big reveal” – the final presentation to the executive team. And when you get there you face a “bridge-keeper” who asks you five (no three) very important questions: What is your name?

3 Reasons Why Responsive Email Really Matters to Marketers

Oracle

by contributor | Tweet this Today’s guest post comes courtesy of Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. Today, buyers consider their mobile devices and their email accounts as inseparable. So why aren’t more marketers delivering emails that consistently look great on any screen size?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass. Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.

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Fill in your entire social media timeline backlog

Biznology

Spend this week digging through memories predating the moment you joined the online conversation and start posting them.

Five Life Lessons from Doc Martin

Marketing Craftmanship

Entertainment Craftsmanship: What’s Missing from American Television. Although a similar-sounding name brings footwear to mind for most Americans, “Doc Martin” is a British television series that follows the fictional life of Dr. Martin Ellingham, a brilliant but extremely grumpy (dog-hating) vascular surgeon whose medical career is sidelined after he develops a fear of blood.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Which of the following lead generation tactics does your organization currently use? Please indicate the LEVEL OF EFFECTIVENESS (in terms of achieving objectives) for each of the lead generation tactics your organization is using.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.