September, 2018

7 Content Marketing Trends You Need To Follow

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.

Trends 286

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting?

List 244

Third Party Data Is Not Dead Yet

Customer Experience Matrix

Third party data is not dead yet. It was supposed to be.

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

More Trending

Landing Pages: The Huge Mistakes Marketers Make and How to Avoid Them

Marketing Insider Group

Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? Which tactics do they disagree about? And what potentially powerful B2B marketing strategy is perhaps the most overlooked?

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Customer Experience Matrix

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

10 Digital Marketing Tricks Used By Famous Business Brands

Marketing Insider Group

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.

Brand 282

Nine Valuable Varieties of Online Business Tools

Webbiquity

Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.”

Tools 228

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Adobe, Microsoft and SAP Announce Open Data Initiative: It's CDP Turf But No Immediate Threat

Customer Experience Matrix

One of the more jarring aspects in Adobe ’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Survey 245

The Definitive Guide to Email Deliverability

SendX

Introduction. You have spent countless hours to come up with the perfect content marketing strategy for your company. You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers.

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

CRM 200

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media.

Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Guest post by Brian Mechem. Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors.

Why Marketing Automation Customers are Migrating Downstream

The Point

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

1500+ Free Responsive Email Templates [the biggest resource on the web]

SendX

As a marketer, it is hard to design an email that looks great and works across all email clients and devices. Now, with 40 different email clients and 5 different screen sizes this is only getting harder.

Why Video Storytelling Is the Future of Marketing

Act-On

Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing

4 Tips for Creating a Successful Link Building Strategy

Marketing Insider Group

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.

Whiteboard Wednesday: 5 Steps to Overcome Sales Objections (Steve Bryerton)

DiscoverOrg

Remember that last sale that you made where you ran into an objection? It’s tough, right? Of course it is. We all know that selling doesn’t really start until we run into an objection. So that’s what we’re going to focus on in today’s Whiteboard Wednesday.

Sales 190

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Survey 244

Cart Abandonment Infographic

SendX

Share this Infographic On Your Site <p><strong>Please include attribution to sendx.io with this graphic.</strong><br

Link 212