September, 2020

Your 2020 Fall Content Guide

Magisto

With fall in full swing, folks are looking for trends, tips, and styles to elevate their content. Want to create your own seasonal video but have no idea where to start? That’s where we come in! Our team has put together a boatload of inspiration to get your creative juices flowing.

How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Managing Partner at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

MQL 275

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

One Click That Mattered

SendX

Our domain ‘sendx.io’ was set up 4 years ago and we have been using GSuite to communicate within the team. We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now.

Click 269

More Trending

How to optimize your content for voice search

RockContent

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

Search 240

How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

How To Use Sales Dialers To Close Deals Faster

Zoominfo

Imagine having to call 50-100 people in a day. All of those numbers, voicemails, busy signals, etc. It sounds crazy right? And imagine doing it with no help from technology. It’s just you and the phone.

Sales 219

The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.

Video 265

How To Get Started with Retargeting

Marketing Insider Group

Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve.

User Experience: what is, its guidelines and how to apply it on your website

RockContent

User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

4 Ways to Measure ABM Success

The Point

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Ways To Optimize Your Sales Prospecting Workflow

Zoominfo

You know those YouTube rabbit holes you go down? Twenty videos later you look up to see that hours have passed you by? Prospecting can feel pretty similar. Having more strategic workflows in place can ensure you’re spending your time on the right things without going too far off track.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.

Targeted Email: Segmenting Customers by Average Order Value

SendX

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.

Order 195

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit.

Work 230

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A step-by-step guide to CREATE YOUR OWN WordPress theme!

RockContent

Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions.

Why Jargon May Be Damaging Your Content

Contently

In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon.

CPL 154

How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% this year.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter?

Email 195

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

See how to increase webinar attendance with 9 tips

RockContent

You defined the subject, invited the best professionals, prepared the camera and the set, and spread the word on your social networks. Now, the only thing missing on your webinar is the audience.

Tips 224

When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings.

Survey 217

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.