February, 2014

Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read.

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3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting.

20+ Amazing Examples Of Content I Wish We Created

Marketing Insider Group

I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets.

More Trending

REVENUE: The Golden Opportunity with Big Data and Content Marketing

ViewPoint

By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right?

Email Copywriting: 3 tactics for delivering value over perceived cost

B2B Lead Generation

Tweet Optimizing your email copy is a big key to tipping the value exchange fulcrum with your prospects. In sum, good copywriting is about recognizing perceived costs in the mind of a prospect and delivering enough value to overcome those costs.

Cost 290

Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.

Vendor 289

Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.

SWOT 257

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica.

Act-On 242

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

The amount of data available to marketers today can be overwhelming. Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table.

Test 289

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How an SEO Can Assist with Submitting a Mobile App to the App Store

KoMarketing Associates

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization.

Mobile 284

Need New Customers? Get Happy Employees

Marketing Insider Group

According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer.

5 Of The Fastest Ways To Improve Your B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.

Successful B2B Marketing is Optimized For Users First

KoMarketing Associates

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks.

The Secret To A Better Customer Experience

Marketing Insider Group

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.”

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Ensure Your Sales Appointments Aren't Just Appearances

ViewPoint

In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done.

Sales 235

All Online Digital Roads Lead to Google Plus

Biznology

Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say.

Google 228

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results.

Why Companies Must Hire for Potential, Not Skills

Chris Koch

One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!