February, 2014

3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. Boring is a choice,” the etching read. As we zoomed through the dark tunnels, I wondered if the person responsible for the message was, in fact, so bored on their train ride that a little vandalism was just what the doctor ordered to cure their traveling blues. While I’m not a proponent for vandalism, I do believe in the power held in those four simple words.

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What Kind Of Marketing Superhero Are You? [Quiz]

Oracle

by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas. Marketing isn’t just about art and science, or technology and strategy on its own. It’s about innovating the way we connect our data sources, and using information in a way that helps us add value to our audience.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets. How much to spend, how to allocate the budget line items. And the topic is growing more heated as the new marketing options arise and continue to evolve. It can be overwhelming and is never resolved to everyone’s satisfaction.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

20+ Amazing Examples Of Content I Wish We Created

Marketing Insider Group

I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Sure I could just gather up all the stuff my team and I created and promote it here.

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Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month).

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Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning. When the rope breaks, you get the Wild West.

4 Key Marketing Technology Takeaways From A Forrester Wave

Oracle

by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers.

The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success. In fact, a number of them are just going through the motions , hoping to stumble across something that gives them that elusive success.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Growth Hackers And The Marketing Wake Up Call

Marketing Insider Group

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” . I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. But as soon as I saw it, I knew that I was one of them. Or at least I want to be. Are you a growth hacker? What is Growth Hacking?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels.

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How an SEO Can Assist with Submitting a Mobile App to the App Store

KoMarketing Associates

If your organization is submitting a mobile application to Google Play or iTunes, it’s in your best interest to check in with your SEO for App Store Optimization. Keyword research and in turn mobile app optimization play a critical part in gaining visibility, downloads, and a mobile app user base for your business. Why App Optimization Matters. According to a recent study , 63% of iOS apps are found through searching iTunes, 58% for Google Play. App store optimization matters.

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Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. Legacy marketing can be tough to shoulder because, according to Chris Hawver, Team Leader, Tennant, the only people who prefer change …. “The only person who likes change is a baby with a wet diaper.”

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

Oracle

by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California. Today’s “relationship economy” requires marketers to rethink engagement and based on context and relevance, according to Juniper Networks CMO Brad Brooks.

5 Of The Fastest Ways To Improve Your B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. There is an apocryphal Chinese curse: “ May you live in interesting times.” If you are a modern B2B marketer, it’s hard not to feel that way. Thanks to the Internet, the way people buy has changed dramatically in these interesting times.

Need New Customers? Get Happy Employees

Marketing Insider Group

According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. And the most effective way to do that is by hiring and retaining engaged employees.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Successful B2B Marketing is Optimized For Users First

KoMarketing Associates

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Like you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money. I’ve been pitched to buy a $5,000 weekend in a guru’s mansion , or to invest in a $50,000 mentorship program.

The C.U.R.V.E Method For Engaging Email Subject Lines

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Alex Williams , Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email campaigns. Follow Alex on Twitter @alexcwilliams.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Taken together, these provide a clearer picture than usual of the state of marketing automation.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Secret To A Better Customer Experience

Marketing Insider Group

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” ” You are taken to the homepage of our Business Innovation blog site. You may not realize it but you don’t see the same featured story everyone else sees.

Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast]

Crimson Marketing

Many companies struggle with finding the right synergy between the marketing and sales departments. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on. Corporate Marketing Partner Marketing Podcasts

3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)

KoMarketing Associates

This year, many of the tactics, channels, and ways for readers to consume content will continue to evolve. Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism.

Branding is b t

Savanta

“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.