Customer Experience Matrix
NOVEMBER 29, 2007
As I’ve mentioned in a couple of previous posts, QlikView doesn’t have the built-in matching functions needed for customer data integration (CDI). This has left me looking for other ways to provide that service, preferably at a low cost. The problem is that the major CDI products like Harte-Hanks Trillium , DataMentors DataFuse and SAS DataFlux are fairly expensive.
markempa
NOVEMBER 16, 2007
If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads?
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Buzz Marketing for Technology
NOVEMBER 27, 2007
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Anything Goes Marketing
NOVEMBER 25, 2007
Should you or should you not place a survey (form) in your email? I've seen both positive and negative results and all that I can suggest is to test this for yourself. It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. Again test this for yourself and let me know how it goes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
readwrite
NOVEMBER 26, 2007
Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s online properties. Eventually, the ad network would be opened to non-News Corp. properties. “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said at the Reuters M
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Customer Experience Matrix
NOVEMBER 15, 2007
I’ve been trying to pull together a post on SAS for some time. It’s not easy because their offerings are so diverse. The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. (SAS being SAS, these are indeed listed alphabetically.) The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”.
markempa
NOVEMBER 7, 2007
When I started the B2B Lead Generation blog back in 2003, my purpose was to have this blog be a launch pad for practical ideas, not commercials. So that's why many of you probably don't know what I do in my day job as CEO of InTouch. But today I'm making an exception. After a long partnership with MarketingSherpa as a featured speaker and presenter at their B2B marketing summits, we made the decision to be acquired by MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments.
Buzz Marketing for Technology
NOVEMBER 25, 2007
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Anything Goes Marketing
NOVEMBER 11, 2007
I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. This meant that the email came from a VP which only some of the recipients may know. After achieving a decent response after the first email, a follow up email a week later to those who had yet to fill out the survey.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
readwrite
NOVEMBER 12, 2007
PricewaterhouseCoopers and the Interactive Advertising Bureau released their 3rd quarter numbers estimating total ad buys online today. Big growth continues, but take it with a giant grain of salt. Last quarter the number exceeded $5.2 billion according to the study, up 25% over Q3 last year. According to the IAB, the glory days are here. “Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy,” says Randall Rothenberg, President and CEO
WebMarketCentral
NOVEMBER 28, 2007
If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. Seems reasonable and intuitive, so if you accept that statement as true, you'd also have to accept the logical extension of that statement: If you do the same thing, the same way, you should expect to get (roughly at
Customer Experience Matrix
NOVEMBER 2, 2007
I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. Over all this is probably a good thing for their customers. But at some point, the competitive advantage of adding yet another capability probably approaches nil. If so, then what will be the next really important change in marketing systems?
Buzz Marketing for Technology
NOVEMBER 19, 2007
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Buzz Marketing for Technology
NOVEMBER 14, 2007
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Buzz Marketing for Technology
NOVEMBER 12, 2007
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Buzz Marketing for Technology
NOVEMBER 4, 2007
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WebMarketCentral
NOVEMBER 26, 2007
The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing. The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0 Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Ente
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WebMarketCentral
NOVEMBER 21, 2007
Being the day before Thanksgiving, it's likely that few people are thinking about work, but many are thinking about travel. So, here's an off-topic travel post for the holiday weekend. We took a family trip to Canada in August—six days of getting away from cell phones (no coverage), the Internet (no connections) and normal life in general. There was plenty of scenery on the drive up Minnesota's north shore and around the top of Lake Superior, as shown in the first two photos here (although, by
WebMarketCentral
NOVEMBER 19, 2007
On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise).
WebMarketCentral
NOVEMBER 15, 2007
Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket.
WebMarketCentral
NOVEMBER 13, 2007
Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. So—how do the numbers look six months later?
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WebMarketCentral
NOVEMBER 7, 2007
In a recent Search Insider post , Gord Hotchkiss asks the question: "Will Agencies Get Search?" After making a convincing argument that search "blows away other channels"—because it makes your product service easy to find when buyers are actually looking for something like it, rather than interrupting them while they are doing some else (which is what most advertising is about), Hotchkiss identifies four reasons: Search is small.
WebMarketCentral
NOVEMBER 6, 2007
EvanCarmichael.com just published its list of the Top 50 Marketing Blogs to Watch in 2008. The list of blogs is helpfully broken down into ten categories: - Search Marketing - Online Marketing - Affiliate Marketing - Small Business Marketing - Marketing & Advertising - Business to Business Marketing - Marketing & Technology - Guerrilla Marketing - Brand Marketing - General Marketing It contains several of my favorites , including the TopRank Online Marketing Blog from Lee Odden, Buzz Mar
WebMarketCentral
NOVEMBER 5, 2007
Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns.
WebMarketCentral
NOVEMBER 1, 2007
Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site? In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share do
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Customer Experience Matrix
NOVEMBER 27, 2007
A few days ago, I replied to a question regarding QlikTech scalability. (See What Makes QlikTech So Good? , August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.
Customer Experience Matrix
NOVEMBER 12, 2007
What do “Nude Pics of Pam Anderson” and “Real-Time Analytics, Reporting and Optimization Across All Media Channels” have in common? 1. Both headlines are sure to draw the interest of certain readers. 2. People who click on either are likely to be disappointed. Truth be told, I’ve never clicked on a Pam Anderson headline, so I can only assume it would disappoint.
Customer Experience Matrix
NOVEMBER 6, 2007
I wasn’t able to get to the ad:tech conference in New York City this week, but did spend a little time looking at the show sponsors’ Web sites. (Oddly, I was unable to find an online listing of all the exhibitors. This seems like such a basic mistake for this particular group that I wonder whether it was intentional. But I can’t see a reason.) Most of the sponsors are offering services related to online ad networks.
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