March, 2021

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B2B Content Marketing Activities You Should Be Doing Now

BOP Design

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) are critical to everyday business.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.

Insiders

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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful.

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Crucially, the infographic starts with “your target audience.” That needs to be the starting point for any new website or website redesign project.

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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload.

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Forecasting the Unforecastable: Less Data, More Knowledge

Adobe Experience Cloud Blog

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is too skewed to be of much use in 2021.

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Five Reasons Why Account-Based Experience (ABX) Matters

Engagio

In the mid-2000s, inbound marketing and demand generation revolutionized the way B2B brands go to market. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). Now, for the first time, we could focus on specific, named lists of qualified accounts. No more wasting budget by marketing to companies that weren’t a good fit. No more spending money to attract companies that Sales didn’t want to talk to.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business.

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The 2021 State of B2B Intent Data

SWZD

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time.

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Email Marketing: The Trends That Will Emerge in 2021

Spiralytics

Email marketing is one of the most effective digital channels, and we’re here to present the trends that will emerge for 2021. The post Email Marketing: The Trends That Will Emerge in 2021 appeared first on Spiralytics Inc.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 Growth Hacking Strategies for 2021

Oktopost

2020 was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them.

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4 Tips for Mastering Your Influencer Marketing

Benchmark Email

Influencer marketing is an extremely effective tactic. Even if seeing tons of influencer ads in your social media feed has turned you into a curmudgeon, you cannot deny the effectiveness of having influential people drive your brand’s message. Take Caraway, for example. Their non-toxic, non-stick pots and pans are blowing up because they’ve enacted a… The post 4 Tips for Mastering Your Influencer Marketing appeared first on Benchmarkemail.

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Write Like You Talk: 12 Tips for Conversational Content

Content Marketing Institute

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.

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7 Proven Tactics to Boost Your Customer Engagement on Social Media

Emplifi

Engaging customers on social media is not an easy task. It requires the right strategy, a deep understanding of your audience, and content output that aligns with this understanding. If you're still struggling with engaging your audience and customers on social, here are seven proven tactics you can try today.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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There are as many European-based martech products today (3,647) as there were globally in 2016

chiefmartech

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically.

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How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes sure to display your information, including your address and map location, whenever it’s available.

Google 360
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Email preference center tips: How to keep every subscriber happy

Litmus

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? Email preference centers. Email preference centers help you meet your subscribers in their inbox on their terms.

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8 Email Marketing Trends That Can Supercharge Your 2021 Strategy

Benchmark Email

Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020 may have been a tumultuous year for business, it has pushed email back to the forefront of digital marketing campaigns and made it one of the… The post 8 Email Marketing Trends That Can Supercharge Your 2021 Strategy appeared first on Benchmarkemail.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

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How to Use Semrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s clear by now that the COVID-19 pandemic isn’t just a temporary disruption, a rough patch with familiar normalcy on the other side. We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Paid newsletter pricing 101: How to make the most from your content

ConvertKit

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. But before the rubber really hits the road, there are a few decisions you need to make: you’ll need a topic, a name, and a promotion plan. Oh yeah, and there’s the tricky little detail of how much to charge. Like most digital products, there’s no set standard for how much to charge for a premium newsletter.

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Why You Should Care About Email Testing

Benchmark Email

Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. What makes it such a powerful tool? The numbers speak for themselves. A recent study holds that the median email marketing ROI is 122 percent. So far, no… The post Why You Should Care About Email Testing appeared first on Benchmarkemail.

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5 Fixes to Help Avoid Content Bottlenecks

Content Marketing Institute

We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.

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