December, 2016

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age.

Trending Sources

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?

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25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too.

P2P 96

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

The 3 Major Job Functions of a Marketing Operations Professional

bizible

My friends outside of B2B marketing have asked me “What’s marketing operations?” and honestly, I found myself rambling with answers.

What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

Modern Marketing

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The When, Where & How of Using GIFs in Content Marketing

ScribbleLive

GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages. But – even though they’re everywhere – a thoughtful, well-used and perfectly timed GIF is always a delight.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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The Rise of Account Based Thinking

bizible

Within the world of sales and marketing over the last two to three years, account-based thinking has risen to prominence as a top-of-mind initiative. Analyst firm TOPO recently reported that 80% of all client inquiries are related to account-based topics.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ?

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7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of.

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Want to Do Marketing Automation? Do These 6 Things First

Act-On

Got plans for 2017? Do they include launching a marketing automation program? If the answer is “yes” – congratulations. But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. You’re not going to get good results if you just buy the software and jump right in. Here’s a checklist to complete before you make the leap: 1.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Guest post by Toby Dean. The Internet literally has no boundaries. Its influence reaches into the far corners of the world, gives birth to momentous thoughts and ideas, shapes democracies, creates opportunities where none previously existed, and transforms millions of lives every day.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

bizible

Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.

4 Trends which Will Change Social Media Marketing on Twitter in 2017

B2B Marketing Insider

What should marketers and business owners do to stay ahead of their competitors? I guess anything to keep their customer loyal and satisfied. I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms.

Trends 101

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

By Lilach Bullock, {grow} Community Member. Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales.

3 Ways to Optimize Customer Experience Via Email

Modern Marketing

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What Is Content Marketing Development?

KoMarketing Associates

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead.

What am I supposed to do with all this data?

Biznology

Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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[VIDEO] The Cost of Bad Data

DiscoverOrg

Welcome to the first of our DiscoverOrg Whiteboard Wednesday series! Today, let’s talk money. Right – that’s what motivates sales guys? You know what motivates me almost As much as making money? Finding out I’m wasting money!

Cost 98

How to Slow Your Content Marketing to Move Forward

B2B Marketing Insider

As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.