Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I know you have, because we all have. MORE
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. MORE
Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. MORE
Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. MORE
When you sell, are you making change? Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017. MORE
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. MORE
January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they. read more. MORE
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. MORE
What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience. Headlines are even more important now, thanks to social media. MORE
We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. MORE
Marketing content drives business. Buyers are searching for information that will inform, educate, or help them solve a problem. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. MORE
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? The dynamic between content marketing and SEO is interesting. MORE
As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change. As logical, results-oriented business folk, we like to be data based. This principle is so prevalent now that it shows up in a number of disciplines. There’s data-driven marketing. Data storytelling. It all ties nicely into the trend of visual content, too. MORE
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. MORE
The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. MORE
One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” MORE
In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. MORE
January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. Consumers and customers are empowered with more information than ever. read more. MORE
January 24, 2016 by Carla Johnson 2016 certainly had its share of customer experience challenges – airline system outages, tainted burrito ingredients and exploding balancing scooters. Understanding how these gross. read more. MORE
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins. MORE
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. MORE
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. MORE
It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video! MORE
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. MORE
SEO has a lot of moving parts. MORE
Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs. MORE
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. MORE
January 31, 2017 by Carla Johnson Why Customers Don’t Trust You (and How to Make Sure They Do) January 31, 2017 Carla Johnson Our growing distrust of the news, our. read more. Marketing Storytelling MORE
Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. MORE
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) MORE
As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. MORE
Marketing Insider Group
JANUARY 16, 2017
We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value.
Tony Zambito
JANUARY 29, 2017
Illustration by Nikita Kozin. In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year.
Onalytica B2B
JANUARY 17, 2017
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.
Webbiquity
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Type A Communications
JANUARY 26, 2017
January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they. read more.
Act-On
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. Ad blocking is growing worldwide. On desktop, increasing numbers of users are blocking ads via browser plugins.
ScribbleLive
JANUARY 11, 2017
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? The dynamic between content marketing and SEO is interesting.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Vidyard
JANUARY 25, 2017
When you sell, are you making change? Last week, we hosted some great sales and marketing expert panelists to chat about the top sales tactics and strategies in 2017. This is a recap of that webinar session , so that we can bring you top insights to help you excel in 2017.
Marketing Insider Group
JANUARY 10, 2017
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock.
Type A Communications
JANUARY 24, 2017
January 24, 2016 by Carla Johnson 2016 certainly had its share of customer experience challenges – airline system outages, tainted burrito ingredients and exploding balancing scooters. Understanding how these gross. read more.
Act-On
JANUARY 31, 2017
What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience. Headlines are even more important now, thanks to social media.
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A CMS lies at the heart of a B2B marketing framework
Webbiquity
JANUARY 3, 2017
Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs.
ScribbleLive
JANUARY 25, 2017
Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely.
Vidyard
JANUARY 9, 2017
One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!”
Marketing Insider Group
JANUARY 4, 2017
Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. I know you have, because we all have.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Type A Communications
JANUARY 3, 2017
January 3, 2016 by Carla Johnson We live in a world of constant connections – access to anything, anytime, anywhere. Consumers and customers are empowered with more information than ever. read more.
Act-On
JANUARY 26, 2017
As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change. As logical, results-oriented business folk, we like to be data based. This principle is so prevalent now that it shows up in a number of disciplines. There’s data-driven marketing. Data storytelling. It all ties nicely into the trend of visual content, too.
Webbiquity
JANUARY 31, 2017
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it.
ScribbleLive
JANUARY 4, 2017
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Vidyard
JANUARY 18, 2017
It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video!
Marketing Insider Group
JANUARY 31, 2017
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view.
Type A Communications
JANUARY 31, 2017
January 31, 2017 by Carla Johnson Why Customers Don’t Trust You (and How to Make Sure They Do) January 31, 2017 Carla Johnson Our growing distrust of the news, our. read more. Marketing Storytelling
Act-On
JANUARY 27, 2017
Marketing content drives business. Buyers are searching for information that will inform, educate, or help them solve a problem. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
Webbiquity
JANUARY 10, 2017
Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
Biznology
JANUARY 3, 2017
In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. So, I did some searching and it looks like either Twitter or I had changed some settings on the account.
Vidyard
JANUARY 17, 2017
As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold.
Marketing Insider Group
JANUARY 30, 2017
The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
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