Expert insights. Personalized for you.
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing. MORE
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If MORE
Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns MORE
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. MORE
What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience. Headlines are even more important now, thanks to social media. MORE
We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group. Content Marketing MORE
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still. MORE
Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? The dynamic between content marketing and SEO is interesting. MORE
As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change. As logical, results-oriented business folk, we like to be data based. This principle is so prevalent now that it shows up in a number of disciplines. There’s data-driven marketing. Data storytelling. It all ties nicely into the trend of visual content, too. MORE
The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did. MORE
If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. But clicks aren’t the […]. The post Banners Have 99 Problems And A Click Ain’t One appeared first on Marketing Insider Group. Content Marketing MORE
Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. But if no part of your company is stepping up to take ownership of the cycle, then many growth opportunities are likely slipping through the cracks. MORE
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. MORE
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. MORE
People have always looked to peers to help them make decisions. Check out this old-school Fabergé shampoo commercial that shows a woman who “told two people” who “told two more people,” … and so on. This may be a bit simplified for current word-of-mouth marketing, but the basic idea remains unchanged. Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. MORE
A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy. Read on to learn how to use it effectively. A well-rounded B2B content marketer will also include owned and paid content in her B2B PR tactics. MORE
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. MORE
When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives' financial concerns. But showing ROI in content marketing isn’t always easy. Why do we say that? There are two distinct challenges that occur when determining ROI. One challenge of a content marketing strategy is that it takes time to see results. MORE
Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. MORE
Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it. In the world of B2B marketing where a marketer's job is to get in front of and identify those prospects who are likely to become customers, it only makes sense to focus on companies that marketing and sales have determined are more likely to become customers. That's ABM in a nutshell. MORE
Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited to bring his thoughts on empathy to you. MORE
Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. MORE
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. MORE
Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. MORE
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […]. MORE
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing MORE
KoMarketing Associates
JANUARY 3, 2017
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
Marketing Insider Group
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oracle
JANUARY 30, 2017
Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it. In the world of B2B marketing where a marketer's job is to get in front of and identify those prospects who are likely to become customers, it only makes sense to focus on companies that marketing and sales have determined are more likely to become customers. That's ABM in a nutshell.
The Point
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. In a previous post, I discussed key strategies for following up with trade show leads. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Act-On
JANUARY 31, 2017
What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. Old school direct response copywriters would spend half their writing time on the headline. Because if you botch the headline, you’ve lost most of your audience. Headlines are even more important now, thanks to social media.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
KoMarketing Associates
JANUARY 3, 2017
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.
Marketing Insider Group
JANUARY 16, 2017
We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group. Content Marketing
Oracle
JANUARY 5, 2017
The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Even if your company operates and reports on a fiscal calendar that is different from the calendar year, it is still helpful to look at a calendar year wrap-up to see how you did.
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Act-On
JANUARY 26, 2017
As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change. As logical, results-oriented business folk, we like to be data based. This principle is so prevalent now that it shows up in a number of disciplines. There’s data-driven marketing. Data storytelling. It all ties nicely into the trend of visual content, too.
B2B Lead Generation
JANUARY 24, 2017
Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner ( @BrennerMichael ) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited to bring his thoughts on empathy to you.
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed.
Marketing Insider Group
JANUARY 10, 2017
You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […]. The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Oracle
JANUARY 4, 2017
Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace.
RockContent
JANUARY 4, 2017
Content marketing can’t happen in a silo – well, effective content marketing can’t happen in a silo. Previously, we’ve highlighted why a content team should be tight with product marketing and demand generation – now, we’re tackling how overall organizational silos can negatively impact content marketing.
Act-On
JANUARY 11, 2017
People have always looked to peers to help them make decisions. Check out this old-school Fabergé shampoo commercial that shows a woman who “told two people” who “told two more people,” … and so on. This may be a bit simplified for current word-of-mouth marketing, but the basic idea remains unchanged. Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions.
B2B PR Sense
JANUARY 5, 2017
A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy. Read on to learn how to use it effectively. A well-rounded B2B content marketer will also include owned and paid content in her B2B PR tactics.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
bizible
JANUARY 13, 2017
Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.
Marketing Insider Group
JANUARY 30, 2017
If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. But clicks aren’t the […]. The post Banners Have 99 Problems And A Click Ain’t One appeared first on Marketing Insider Group. Content Marketing
Oracle
JANUARY 3, 2017
Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing.
Tomorrow People
JANUARY 19, 2017
Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Act-On
JANUARY 20, 2017
Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. But if no part of your company is stepping up to take ownership of the cycle, then many growth opportunities are likely slipping through the cracks.
Influitive
JANUARY 12, 2017
Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.
B2B PR Sense
JANUARY 18, 2017
When you think of your B2B content marketing strategy, your focus is probably on content creation, not ROI. But more and more content marketers are in a crunch to produce measurable results to allay their executives' financial concerns. But showing ROI in content marketing isn’t always easy. Why do we say that? There are two distinct challenges that occur when determining ROI. One challenge of a content marketing strategy is that it takes time to see results.
Marketing Insider Group
JANUARY 31, 2017
Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. The recently released, 2017 B2B Marketing Mix Report, surveyed 100 marketing professionals working […].
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
178 
Let's personalize your content