November, 2016

Trending Sources

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

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Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing.

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Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that.

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How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

7 Common Myths About Big Data

Webbiquity

Guest post by Michael Ryan. There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Community Preparedness by Iconathon. The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design.

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How 4 Brands Are Revolutionizing the Customer Experience

It's All About Revenue

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.

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Top 5 B2B Marketing Tactics You Can’t Ignore

B2B Marketing Insider

In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially. Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor.

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Three drastic marketing changes ahead for 2017

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. Since 2017 is about to knock on your screen, it’s important to reflect on your online strategies. For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Goodbye website.

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The Problem Pursuing Perfection, Especially in Marketing

ANNUITAS

Perfect is the enemy of Good. The quest for excellence shouldn’t be confused with pursuing perfection, yet it’s a trap many marketers fall into. Many enterprise marketers get caught up in producing the “perfect” campaign or the “perfect” web site.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.

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Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

B2B Marketing Insider

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

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Build Your 2017 Pipeline NOW!

Your Sales Management Guru

Now is the Time to Build Your Pipeline for 2017. At this time of year it is not unusual for salespeople and sales managers to simply focused on closing business to achieve their yearly objectives, maximize their compensation plans and unfortunately drain their pipelines.

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Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Companies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more. Storytelling Carla Johnson Digital Storytelling storytelling Type A Communications

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3

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30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.

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A Deeper Look Into B2B Demand Generation

It's All About Revenue

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations.

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10 Social Media Tools That Will Wow Your Followers and Make Them Click

B2B Marketing Insider

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say.

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5 Steps to Creating a Compelling Marketing Strategy

Tomorrow People

Highly significant within an organisation, a great CMO ultimately helps to drive the business forward. But how do the most successful CMOs deliver a compelling inbound content marketing strategy?

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Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

It's All About Revenue

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey.

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What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

B2B Marketing Insider

Ah, “content.” The Tupperware of the internet. Just saying “content” brings to mind a hollow shell, a container. And so us marketers plod along, obsessing over exactly that.

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Search: The art and science of identifying your target audience

Biznology

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.

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