November, 2016

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply not true when it comes to industrial marketing.

3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

Tips 342

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. Why do we say that? Think of the millions of posts that are written and published every day around the world.

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg

Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. But that doesn’t mean everyone in that group is doing it well. Some of the mistakes they make are cringe-worthy if not downright horror stories.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins.

Click 285

More Trending

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

KoMarketing Associates

It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Once you get that press interview, you’re on your way. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup.

Maslow’s Hierarchy for SDR Teams

DiscoverOrg

In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. But with so many other brands competing for your target audience’s attention, what can you do to stand out in your market?

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

bizible

With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity

Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network.

How to Time B2B Email Marketing Campaigns for Success [Interview]

KoMarketing Associates

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Create Calls-to-Action that Convert

B2B PR Sense

To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape.

Improve Your SEO with Influencer Marketing

Onalytica B2B

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack.

SEO 266

The Right Way To Produce Content for the Holidays

Marketing Insider Group

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much.

The journey to high-performing B2B content [Infographic]

Tomorrow People

Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B Marketing

B2B 259

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketing Data: What It Is And How It Affects Marketing Performance

bizible

Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

How Westworld and Google Algorithm Updates Are Alike

KoMarketing Associates

I don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it.

Google 309

Want the Best Pitch? The No-Fail Checklist For Improved B2B Public Relations

B2B PR Sense

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Why's that? With layoffs continuing to dwindle their numbers down, journalists are racing to keep up with the busy pace of modern media. What does this mean for you?

8 Tips for B2B Christmas Marketing

Onalytica B2B

I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas eve?

Tips 261

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

6 Secrets To Boost Your B2B Content Marketing Efforts In 2017

Marketing Insider Group

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

Three Reasons to be Thankful for the U.S. Election*

Webbiquity

*No matter who you voted for. Regardless of whom you supported in the U.S. presidential election, there are reasons to be grateful this Thanksgiving week.

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

Blasts 253

10 New Training Ideas for Your SEO Team

KoMarketing Associates

It’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. We should all take some time to think about what we are thankful for. I personally am thankful for so many things that I could write a novel.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).