January, 2018

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

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Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

3 Things About Machine Learning Every Marketer Needs to Know


Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

Intentional inventing: own the intellectual property that leads the future


Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

How to Produce the Perfect Customer Testimonial Video


There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.

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Apartment Therapy's House Tour & House Call Submission Form


Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

Three Ways Users Can Help Keep Twitter Vibrant


Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.

Is Marketing Its Own Worst Enemy?

Type A Communications

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

The No-Fail Formula for Creating Killer Webinar Content

Content Marketing Institute

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Marketing Insider Group

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]. The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group. Search Marketing

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[Infographic] 6 Video Marketing Trends You Need To Know


Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand.

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Align Your Content Marketing with the Buyer’s Journey


Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Three Web Analytics Tools Worth a Close Look


Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. But while GA is wildly popular (and free), it definitely has its limitations.

Voula Vasilopoulos on New Experiences


Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

How I Learned the Hard Way Not to Associate My Company With Buzzwords


"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

The Future Marketing Trends That Rocked 2017

Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. Content Marketing

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

8 things HR and internal comms teams can learn from marketers


“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.

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Marketing Automation: The Key to a Smarter Business


Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

7 Tips to Create Your 2018 Trade Show Budget

Navigate the Channel

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. By following the tips below when making the budget for this crucial aspect of marketing your business, you’ll be able to develop a more accurate template of the necessary costs.

What does your site search mean for your reputation?


Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Getting B2B Trade Show Attendees to Buy


Guest post by Tifany Scifo. Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors.

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

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6 Reasons Video Is A Star Player In Content Marketing


It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits.

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Why Content Marketing and PPC Are the Laser-Targeted Power Duo


Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster. Corporate

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

The backfire effect is elusive

KoMarketing Associates

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief.

Windows to Go is a movable feast from SPYRUS


When I travel or visit friends for get-togethers, dinner parties, or movie nights, I often ditch my laptop at home. However, there’s such a thing as herd immunity in computing: there’s generally a desktop or laptop not that far away. My SPYRUS drive.

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10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.