January, 2018

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

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Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited.

5 Customer Success Secrets to Increase Renewal Rates

Act-On

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

Rate 219

Is Marketing Its Own Worst Enemy?

Type A Communications

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. We’re told to adjust or perish. Choose between surviving and thriving. Stop taking orders and start creating value.

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity

Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How to Produce the Perfect Customer Testimonial Video

Vidyard

There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.

Video 217

Your Marketing Automation Is a Content Marketing ROI Machine

Marketing Insider Group

The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content marketing that’s more efficient and more powerful, and which offers a better return on investment; always a welcome trio of advantages. Your marketing automation, when […]. The post Your Marketing Automation Is a Content Marketing ROI Machine appeared first on Marketing Insider Group.

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Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience

Modern Marketing

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years.

Apartment Therapy's House Tour & House Call Submission Form

Act-On

Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. It’s estimated that nearly 70% of the top 10,000 sites on the web use it, as do 55% of the top one million sites. But while GA is wildly popular (and free), it definitely has its limitations.

8 things HR and internal comms teams can learn from marketers

Vidyard

“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.

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How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Voula Vasilopoulos on New Experiences

ScribbleLive

Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

The backfire effect is elusive

KoMarketing Associates

The backfire effect is when correcting misinformation hardens, rather than corrects, someone’s mistaken belief.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Reasons Video Is A Star Player In Content Marketing

Vidyard

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits.

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35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […].

How To Use CRM Data Mining For Smarter Content Marketing

Modern Marketing

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it - and want another.

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Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

4 Essential Elements to Effectively Market Building Materials

Navigate the Channel

Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Guest post by Tifany Scifo. Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. However, even though the convention center is rife with opportunity, it’s equally overflowing with your direct competitors.

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better.

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5 Expert Tips to Refine Your Content Marketing Strategy for 2018

Marketing Insider Group

Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […]. The post 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 appeared first on Marketing Insider Group. Content Marketin

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.