November, 2017

The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. And it’s not just B2C brands who are embracing real-time content marketing either.

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Dear marketers: An open letter about the other side

Oracle

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a limited extent) so you don’t have to educate them on that point.

Empathy, Web & People: Improving The B2B Customer Experience

B2B Lead Generation

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good experience, we have an expectation of those with whom we spend our money. We have seen this with 1-click ordering, same day delivery, and improved e-commerce experiences.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

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12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success.

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Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Oracle

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”, “always be closing”, and “sell high or die”, your sales team is continually suffering through the grinder of customer rejection. 80% of successful sales require five follow-ups. That leaves room for a lot of rejection.

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive

As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Manufacturing Marketers Find Success with Content Marketing

KoMarketing Associates

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. The vast majority of respondents (86 percent) stated that their companies utilize content marketing.

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Real-Time Personalized Messaging Is the Future of Marketing

Act-On

Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.

War and peace — managing the agency-client content marketing relationship

Tomorrow People

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. We all think about success metrics. Almost every day. We think about how can we make our clients successful. How can we deliver a successful. content marketing strategy. How we can get better each time. How we can have a. successful working relationship with our customers and partners. Most companies want to find “the one”.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

Oracle

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only 38% of companies send an automated email following a newsletter sign-up.

Interview with Jasmine Sandler

Onalytica B2B

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . Location: New York City, Los Angeles, USA. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

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Report: High-Tech Marketers Turn to ABM to Meet Rising Customer Demands

KoMarketing Associates

New research suggests that marketers in the high-tech industry are facing more obstacles when it comes to meeting customer expectations. Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Their research showed that 24 percent of high-tech businesses are unable to keep pace with changing customer expectations.

6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Weekend Reading: “The Perfect Close” by James Muir

Marketing Insider Group

For the 149th episode of The Marketing Book Podcast, I interviewed James Muir, author of The Perfect Close: The Secret To Closing Sales. If you think the world of marketing has changed a lot, sales professionals will argue that their world has changed even more. In this era of the super-informed buyer that can avoid […]. The post Weekend Reading: “The Perfect Close” by James Muir appeared first on Marketing Insider Group. Sales Alignment

Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. In our hyper-competitive world, standing out from the crowd has never been more important.

Helping CMOs Look At The Digital Space From A Human Perspective

Oracle

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we solved that by creating new marketing roles like that of data scientist. Five years ago, no one knew what that was.

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Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive

No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Report: Marketers Struggle to Leverage Tech to Better Understand Customers

KoMarketing Associates

Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis. The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. The research showed that 61 percent of marketers’ top digital strategy is to build customer relationships.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so? Public relations puts a company in the spotlight, building brand awareness and credibility through press coverage and mentions.

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How to Launch a New Brand & Website the Right Way

Marketing Insider Group

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching either can be a daunting task, to say the least. Luckily, there are steps […]. The post How to Launch a New Brand & Website the Right Way appeared first on Marketing Insider Group. Content Marketing

Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.