Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group. MORE
Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management MORE
Become a better marketer by listening to these eight marketing podcasts. Digital Marketing Podcast b2b podcast content best practices content marketing marketing podcast podcast rethink marketing podcast rethink podcast MORE
Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform. MORE
Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy MORE
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). MORE
Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name! Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups. MORE
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. MORE
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. MORE
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. MORE
Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC. MORE
You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. MORE
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. MORE
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […]. MORE
In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. MORE
I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. MORE
Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. MORE
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected. MORE
As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group. Marketing Strategy MORE
The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values MORE
A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. Content Marketing MORE
There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group. MORE
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice. MORE
Here are four examples of companies that are nailing it with their email marketing and how you can, too. Email Marketing b2b email email best practices email engagement email marketing email marketing mistakes email sending strategy MORE
I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does. MORE
B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference. MORE
Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve. MORE
Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California. MORE
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation MORE
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns MORE
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns MORE
DiscoverOrg
SEPTEMBER 26, 2017
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE).
Tomorrow People
SEPTEMBER 12, 2017
How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns
Onalytica B2B
SEPTEMBER 12, 2017
Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management.
B2B PR Sense
SEPTEMBER 26, 2017
B2B marketing is a rich, diverse, and sometimes complex field. The growth of technology and social media add a new layer to this field. Sometimes it even feels like a struggle to keep up. That’s where influencers can make a huge difference.
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Tomorrow People
SEPTEMBER 7, 2017
50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns
Onalytica B2B
SEPTEMBER 15, 2017
Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.
Webbiquity
SEPTEMBER 5, 2017
Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.
Act-On
SEPTEMBER 19, 2017
Follow these six tips for a successful lead-management strategy. Lead Nurturing buyer persona lead management lead management strategy lead strategy marketing personas sales lead management
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Marketing Insider Group
SEPTEMBER 12, 2017
Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group.
The Point
SEPTEMBER 21, 2017
I was left a voicemail earlier this week by a sales rep that I talked to (briefly) about 6 months ago. His message today was, in summary: “Are you ready to engage with us yet?”. Now, not only was I not ready, I barely remember what his company does.
Tomorrow People
SEPTEMBER 19, 2017
What separates good from great in B2B content marketing and what’s stopping marketers from producing truly differentiated content? Content Marketing Differentiation
Onalytica B2B
SEPTEMBER 27, 2017
Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Webbiquity
SEPTEMBER 28, 2017
Guest post by Josh Wardini. Are you looking to expand your online presence to reach a wider range of customers? Then hurry up to pick a targeted domain name! Topic-focused microsites can increase your presence in search results while appealing to new buyers, sub-markets, or other groups.
Act-On
SEPTEMBER 4, 2017
Become a better marketer by listening to these eight marketing podcasts. Digital Marketing Podcast b2b podcast content best practices content marketing marketing podcast podcast rethink marketing podcast rethink podcast
Marketing Insider Group
SEPTEMBER 25, 2017
From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].
ScribbleLive
SEPTEMBER 25, 2017
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Writing on the Web
SEPTEMBER 7, 2017
You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter.
Onalytica B2B
SEPTEMBER 20, 2017
Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.
Webbiquity
SEPTEMBER 19, 2017
CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.
Act-On
SEPTEMBER 1, 2017
The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Marketing Insider Group
SEPTEMBER 5, 2017
As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group. Marketing Strategy
ScribbleLive
SEPTEMBER 11, 2017
Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.
Modern B2B Marketing
SEPTEMBER 29, 2017
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.
Onalytica B2B
SEPTEMBER 18, 2017
Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Modern Marketing
SEPTEMBER 18, 2017
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results.
Act-On
SEPTEMBER 6, 2017
Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy
Marketing Insider Group
SEPTEMBER 5, 2017
A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. Content Marketing
ScribbleLive
SEPTEMBER 14, 2017
In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
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