August, 2017

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

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Trending Sources

How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones. b2b promotional campaigns

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

How to Set Up a Killer Google Analytics Dashboard

Act-On

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement.

15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

How Purpose Drives Profit & Performance in Uncertain Times

Type A Communications

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the. read more.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the primary objective? For example: secure an appointment, gain an introduction …).

Content Marketing Without a Blog – Is It Possible?

Marketing Insider Group

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible? appeared first on Marketing Insider Group. Content Marketing

Email Deliverability: This is Why It Matters

Act-On

If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing

5 Things B2B Marketers Should Learn from B2C

Modern Marketing

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news. b2b promotional campaigns

Behind The Mind’s Curtain: Part 2

Navigate the Channel

Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try.

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Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. Today, however, with digital tools and marketing automation, even a one-man band can put itself in front of thousands of potential customers – every day – and […].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential?

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Tomorrow People

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns. b2b promotional campaigns

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

Keep it simple, stupid. We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising.

4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” ” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now.

How to Attract B2B Buyers with Killer Content

B2B Lead Generation Blog

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. The post How to Attract B2B Buyers with Killer Content appeared first on the B2B Lead Blog.

Data Strategy and Data Modeling

Modern Marketing

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Marketing Strategy

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.