August, 2017

7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

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Six Keys to Make It With Influencer Marketing

Webbiquity

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

7 of the Best Marketing Books You Must Read Now

Act-On

Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

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4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

Video 228

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

The B2B Checklist for Evaluating Marketing Software

Webbiquity

Guest post by Ryan Gould. Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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Crush Your Support Goals With Video

Vidyard

In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

bizible

Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Customer Success Story: How Malwarebytes Created Award-Winning Content

ScribbleLive

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences.

14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […]. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

Five Brand Building Tips for B2B Businesses

Webbiquity

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights.

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A Case for Transformation

Act-On

At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

3 Ways to Use Video for Outstanding Customer Support

Vidyard

Deflection Rates. If these terms mean anything to you, you almost certainly work in customer support. And if you’re anything like most customer support reps, you’re under a lot of pressure to keep up with demanding customers, while still providing the highest caliber of service.

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Are Companies Ignoring Their Best Source for Buyer Insights?

Type A Communications

August 17, 2017 by Tony Zambito In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics. read more.

Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives.

What Exactly Is a Content Marketing Strategy?

Marketing Insider Group

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy. That’s called a vague […]. The post What Exactly Is a Content Marketing Strategy? appeared first on Marketing Insider Group. Content Marketing

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

6 Tips to More Powerful Social Selling

Act-On

Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy. Sales Enablement Social Media Marketing social media marketing social media selling social selling

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Meet the Vidyard Team, Video Style: Greg Bowen

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Greg Bowen, Systems Analyst at Vidyard.

Video 202

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Purpose Drives Profit & Performance in Uncertain Times

Type A Communications

August 3, 2017 by Carla Johnson Ancient mariners learned how to navigate by the stars for one important reason – when there was nothing else to guide their path, the. read more.

Creating Your 2018 Marketing Budget [Guide]

Marketing Insider Group

Where to Focus Your Annual Marketing Spend It’s never too early to start working on your company’s marketing plan for the upcoming year – just ask the accounting department. For B2B and B2C marketers alike, there are many conversations to be had about the impact your budget will have on your marketing capabilities and strategy. […]. The post Creating Your 2018 Marketing Budget [Guide] appeared first on Marketing Insider Group. Marketing Strategy

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Interview with Michael Brenner

Onalytica B2B

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Location: West Chester, PA USA (near Philadelphia).

How to Get a Competitive Edge with Your Value Proposition

Act-On

A value proposition is more than products and features. It's why people buy from you. See how to define and refine your company's value proposition here. B2B Marketing Brand Marketing Corporate Marketing Strategy value marketing value prop value proposition

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Are the Videos you Watch Dictated by AI?

Vidyard

AI isn’t a far off dream—it’s a present reality. Machine learning algorithms and neural networks now have their wiry digital hands in everything from self-driving cars to detecting credit card fraud and determining what we watch. Why does AI determine what we watch?

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7 SEO Metrics That Every Marketer Should Pay Attention To

ScribbleLive

In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers.

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Why Customer Success May Not be Driving Growth for Your Brand

Type A Communications

August 22, 2017 by Carlos Hidalgo It has long been thought that part of delivering a world-class customer experience is ensuring customer success. B2B organizations are making large investments in. read more.

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Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […]. The post Why Event Marketing Works and Then Some appeared first on Marketing Insider Group.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.