August, 2017

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7 Tips for Building Trust with Your Content Marketing

Marketing Insider Group

Trust is the glue that binds together any relationship. This includes the all-important brand-customer bond. When consumers trust your brand, they will feel more confident in your products and services. Your odds of lead conversion and customer retention go from the toss of a die to the flip of a coin. A study done by […]. The post 7 Tips for Building Trust with Your Content Marketing appeared first on Marketing Insider Group.

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How to Attract B2B Buyers with Killer Content

markempa

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].

Insiders

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Five Brand Building Tips for B2B Businesses

Webbiquity

Guest post by Sreeram Sreenivasan. Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW.

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15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Buyers Buy

ViewPoint

Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. In 1943 Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others.

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Content Marketing Without a Blog – Is It Possible?

Marketing Insider Group

There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?

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How customer-hero stories help you connect better

markempa

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t?

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Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website. While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ens

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5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How does a mobile app compete with traditional marketing channels?

Tomorrow People

Push notifications and email are both powerful ways to engage your audience, but which one is better for your B2B content marketing success? Let’s take a seat ringside as the two go head-to-head.

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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the primary objective? (For example: secure an appointment, gain an introduction …). 2. What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? 3. What is the general nature of the program?

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14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […].

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AgilOne Adds New Flexibility to An Already-Powerful Customer Data Platform

Customer Experience Matrix

It’s more than four years since my original review of AgilOne , a pioneering Customer Data Platform. As you might imagine, the system has evolved quite a bit since then. In fact, the core data management portions have been entirely rebuilt, replacing the original fixed data model with a fully configurable model that lets the system easily adapt to each customer.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag.

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How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive

Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

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How to win the war of B2B marketing differentiation

Tomorrow People

B2B brands must fight to differentiate their content marketing and emerge victorious instead of playing the Game of Clones.

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Customers Continue to Engage with Snapchat Marketing Content

KoMarketing Associates

Brand marketers are turning to several social media channels to reach out to their target audiences, but how are they utilizing Snapchat? To dive deeper into how marketers are making the most of this channel, Snaplytics conducted its quarterly report on Snapchat usage among brand marketing professionals. Statistics showed that Thursday (16 percent), Friday (17 percent) and Saturday (17 percent) were the most popular days for Snapchat posting among brand marketers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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6 Inspiring Content Marketing Examples from an Uninspiring Industry

Marketing Insider Group

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group.

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Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term.

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5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress. You can still create quality, customer-focused blog content in two hours or less.

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Dear Marketing Conferences: Here Are 10 Things We Hate About You

Influitive

We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Marketing metrics: symptoms of poor b2b marketing campaign performance

Tomorrow People

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news.

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Survey: 62% of B2B Marketing and Sales Teams Aligned on Common Goals

KoMarketing Associates

Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. The majority of sales reps (62 percent) believe they are aligned with marketing professionals at their organizations.

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Permission Marketing: Love it or Hate it?

Marketing Insider Group

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. The post Permission Marketing: Love it or Hate it?

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Stop flying blind with insights SEMRush can offer about your websites

Biznology

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster.

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How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps

Kaon

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Colin was interested in how Kaon is using augmented reality (AR) and virtual reality (VR) for the enterprise. Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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