October, 2016

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

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The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group. Content Marketing

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits. However, recent studies have shown the opposite; long-form content is the comeback queen. More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 Mobile Marketing Trends You Can't Afford To Ignore

Oracle

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Hard to believe, I know. Here's some stats to drive this point home even further, courtesy of the same Forrester report.

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More Trending

The Biggest Contributor to B2B Revenue

B2B Lead Generation

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. Salesforce.com. Just to name a few. Very quickly, these teams contribute more pipeline than any other lead source.

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Selling into the “hidden opportunity market”

Avitage

We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

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3 In Demand Skills Every Marketer Should Have In 2017

Marketing Insider Group

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […]. The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. Content Marketing

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

RockContent

Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. They can be new to our company, to us as individuals, or even both.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Plato Can Teach CMOs About Customer Experience

Oracle

Customer Experience (CX) continues to be a top priority for major brands. In a report published by Accenture (“Digital Transformation in the Age of the Customer”), “improving customer experience” was listed as a top priority for the companies surveyed. That should come as no surprise to anyone. But what does Plato have to do with it? Glad you asked.

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts. Studies show that 69% of marketers plan to increase their use of blogging this year -- because it is so effective.

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Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Jumpstart your 2017 Marketing Plan with these 10 Tips

Marketing Insider Group

In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. Content Marketing

What Working at an Apple Store Taught Me About Good Event Marketing

RockContent

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability?

Oracle

What’s next? That’s a question that is asked often on my favorite television show of all time, The West Wing. The President of the United States, Jed Bartlet who was played by Martin Sheen, often ends conversations by asking “What’s next?” ” This is a good question to ask in general and I think it’s coming at a very appropriate time for email marketing, and especially and more personally for me on the deliverability side of the house.

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content. Ready to discover how to create content that effectively captures leads and drives them down your sales funnel? Read on. Let’s stop for a moment and appreciate how powerful content is.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

We marketers may be many things, but few of us can be described as patient. We want results, and we want them now. And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. We all want the quick fix, right? Wish it were that easy. Listen, marketing technology is great, and in the right circumstances can make a big difference. But no company that I know of paved their way to marketing success solely by buying software.

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Why Most CMOs Are Getting Their Social Media Strategy Wrong

Tomorrow People

CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media

7 Email Marketing Automation Tips For Brand Marketers

Marketing Insider Group

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a […]. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group. Content Marketing

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. Well-researched, hyper-focused and in-depth stories have been the gold standard of A++ journalism for a very long time.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Oracle

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. You’ve heard “right message, right time, right place” many times. It’s marketing automation that makes that happen.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads

bizible

LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet. But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. This professional network is not just a recap of your work history -- it’s a pivotal tool that can transform you into an authority and add some luster to your brand.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console).

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.