April, 2014

Lead Generation: How to establish a connection offline

B2B Lead Generation

Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot.

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web.

5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

ViewPoint

In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report.

B2B social media – a two horse race?

Savanta

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation.

More Trending

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference.

3 SEO Opportunities to Look For In a Competitive Link Analysis

KoMarketing Associates

Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]

Crimson Marketing

Do opportunities lie within Big Data or is it all a bunch of hype? Eric Porres shares his expert insight on how you can use marketing technology to understand the big. The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

29 Signs Your Business Is Not Ready For Content Marketing

Marketing Insider Group

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Lead Generation: The power of copy

B2B Lead Generation

Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess.

4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field.

B2B 285

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

ViewPoint

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople.

Sales 319

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Design 268

Content Marketing Must Focus On Customer Value

Marketing Insider Group

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.”

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Online 268

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. “When I came on in 2008, we had a webinar program and a lot of other programs running very disjointed.

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions.

Tweet Less and Talk More

ViewPoint

Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers.

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues.

Work 266

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Role of Content In The Future of Marketing [SLIDESHARE]

Marketing Insider Group

2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ).

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando.

Price 263

Winning the Engineer’s Mindshare with Industrial Blogging

Industrial Marketing Today

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs

4 Content Marketing Blogs That Can Help You Improve Your Writing

KoMarketing Associates

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).