April, 2014

Lead Generation: How to establish a connection offline

B2B Lead Generation

Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. But in a recent live broadcast, the roles were reversed. Bob Birge, Director of Marketing, Blue Pillar, put webinar host and MECLABS Director of Editorial Content Daniel Burstein on the spot.

5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

ViewPoint

In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 SEO Opportunities to Look For In a Competitive Link Analysis

KoMarketing Associates

Performing competitive link analysis is one of the most effective ways for B2B marketers to develop tactics designed to improve the search ranking of their organization’s website.

B2B social media – a two horse race?

Savanta

Social media is time consuming. The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation.

More Trending

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field.

B2B 285

Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]

Crimson Marketing

Do opportunities lie within Big Data or is it all a bunch of hype? Eric Porres shares his expert insight on how you can use marketing technology to understand the big. The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Content Marketing Must Focus On Customer Value

Marketing Insider Group

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.”

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando.

Price 266

Lead Generation: The power of copy

B2B Lead Generation

Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess.

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

ViewPoint

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople.

Lead 319

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions.

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues.

Work 266

The Role of Content In The Future of Marketing [SLIDESHARE]

Marketing Insider Group

2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ).

21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives.

Tweet Less and Talk More

ViewPoint

Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers.

4 Content Marketing Blogs That Can Help You Improve Your Writing

KoMarketing Associates

During the first semester of my creative writing degree, I slogged through what everyone in my graduate program referred to as “creative annotations,” which was just a fancier way of saying that you’d read a novel and written a response to demonstrate you had a basic understanding of what it was about. To me, it felt a lot like busy work.

B2B Websites: How To Generate More Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be. Lots of companies are in the same boat. Here''s how you can start reeling them in. Breaking News : A lot of B2B companies are not generating leads from their websites.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg. She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content?

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

It must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly.

You must live tweet live events

Biznology

I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!

Keeping Poor Performers Beyond Their Expiration Date?

ViewPoint

It''s a Problem for Sales and Marketing! “Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and accepted an inflated pipeline.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!