FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Martech
JULY 13, 2021
FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner. As most advertisers already understand, a lot of audience targeting technologies depend on the existence of 3rd party cookies and those are notoriously bad for privacy. How FLoC protects user privacy.
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