December, 2020

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.

Trends 277

CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

CRM 195
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How to Plan Your Marketing Budget for 2021

RockContent

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

Budget 261

B2B Buyer Content Fatigue Is A Very Real Thing And A Big Problem

Tony Zambito

The global COVID-19 pandemic has exacerbated the effect of fatigue on people from all walks of life. We are feeling pandemic fatigue from vigilant following of guidelines. Business professionals are burning out from Zoom meeting fatigue.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

Buy 249

More Trending

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

Email Marketing Challenges in 2021

SendX

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points.

Email 282

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.

Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Plan 208

2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

Budget 237

Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

SSL Certificate: what it is, types, benefits, and how to install

RockContent

When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate.

Domain 270

Building Buyer Confidence More Important Due To COVID-19

Tony Zambito

In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics.

Tips for Increasing Customer Retention via Email Marketing

SendX

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have.

Email 195

Embracing New Sales Traditions in 2020

Zoominfo

Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic.

Sales 207

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

Help 237

5 Important Ranking Factors for 2021 You Should Know

Biznology

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline.

SERP 166

Top-level domain: what it is and how to choose one

RockContent

A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance?

Domain 254

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Top 15 E-Commerce Email Marketing Examples

SendX

source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. Who knew what surprises awaited us in 2020?).

How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 232

“The Universe Is Full Of Magical Things”

Biznology

Kevin Joran will return with his weekly posts in mid-January. We wish you all health and peace during these continuing trying times. Have a safe and relaxing holiday season. Best wishes in 2021! Reflections.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.