November, 2019

How to Market to Millennial Business Owners

Matchcraft

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research , there are currently 1.8 Billion millennials worldwide. And by the end of 2020, 3 out of 10 Americans will be millennials. . It is expected that 33% of all purchases made in 2020 will be by millennials representing a buying power of $1.4

3 Outdated Grammar Rules That No Longer Apply

ClearVoice

Do grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a sentence with a preposition, splitting an infinitive, and beginning a sentence with a conjunction. While language requires structure, it is fluid and changes with the ages. A spirited discussion erupted in the office the other day about ending sentences with a preposition.

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Why Lyft decided to build their own internal martech platform

chiefmartech

A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly. I’ve referred to them as “dark martech” because of that lack of visibility across the industry.

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9 Email Marketing Subject Lines Live From My Email Inbox — And How To Fix Them

Square 2 Marketing

Email Marketing Won’t Work If Your Subject Lines Are Weak. Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

More Trending

Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel?

Animated PNGs in Email: An Alternative to GIFs?

Litmus

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. Reasons to use APNGs in email.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button. Have a question you’re trying to answer? Type it into a search engine. That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content.

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The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

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Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy.

What Are They Thinking? B2B Prospects and Your Landing Pages

Golden Spiral

The Article in 60 Seconds. Your landing pages are the difference between inbound lead conversion and turning a prospect away to your competition. Website User Experience Design Content Marketing

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples. Of course, depending on the nature of your business, your own marketing team might look a little different. However, we are willing to bet that one role you don’t have filled is a data scientist. Data scientists are paid well — and for good reason.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . Mature organizations that have cozied up to their customers in the past with traditional marketing channels are now facing a downright breakdown.

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility.

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Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. A successful B2B brand accurately communicates the why, how and what’s next. It encompasses your mission, capabilities, differentiators and vision (not just your logo).

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.

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What Do Marketers Need to Know About AI?

Oracle

Until the robots take all the jobs for themselves, marketers need to understand how to make the most of their AI partners. Unfortunately, steep barriers to entry — and confusion about the definition of “true AI” — make that easier said than done.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all.

How To Streamline App Workflow

Biznology

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.