December, 2018

Remove purchase-intent-roas
article thumbnail

Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

Optimizing bids to maximize return on ad spend (ROAS). Third-party behavior intent data from platforms around the web. But first party data only tells you so much about your audience’s needs and intent to purchase. Better targeting audiences based on behavioral signals. Utilizing a Wealth of Data.