May, 2016

Account Based Marketing and its Growing Interest Among B2B CMOs

Oracle

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. The next question is whether ABM will go from being a trend to becoming a dominant strategy, forever replacing ‘spray and pray’ in the B2B mindset.”

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. That is the reality today. I understand manufacturers, distributors and engineering service providers may find it hard to accept that fact. That’s because these industrial companies have traditionally depended on sales teams to drive their lead generation efforts from start to finish.

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5 Growth Hacking Secrets CMOs Can Apply To Their Brands

Marketing Insider Group

Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Fortunately, CMOs can […]. The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group. Content Marketing

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10 Volunteer Opportunities For Tech Professionals To Transform Their Communities

bizible

When people think of the tech industry, this idea of a bunch of introverts sitting inside a dark room with bright computer screens tends to pop in their heads. We’re data loving geeks and nerds who spend our days discussing binary, self-driving cars and how to “disrupt” everything. And while all of that may be true to an extent, we’re also so much more. We’re events, social media and design; offices with ping pong tables, employee outings and happy hours.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The 7 Building Blocks of a Solid Content Marketing Plan

RockContent

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

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More Trending

Content Marketing Strategy: How to Create Cross-Team Alignment

Oracle

When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment.

B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service.

11 Tactics To Create Highly Shareable Content

Marketing Insider Group

Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. million pieces of content are shared on Facebook. 204 million […]. The post 11 Tactics To Create Highly Shareable Content appeared first on Marketing Insider Group. Content Marketing

How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

In many ways, smartphone access is responsible for B2B marketing’s growth. Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Today, mobile marketing plans are used to manage emergency notifications, handle promotions, streamline assignments, and enhance B2B effectiveness with real-time events.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How Engaging Content Helps You Improve Your Search Rankings

RockContent

There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results? The answer is engaging content. How Google Works.

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Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data. We launched Infer Profile Management (PMP) last year to help businesses leverage all of their buying signals in a single location to develop ideal target profiles and uncover expansion opportunities.

How Big Data Is Revolutionizing Marketing And Sales

Oracle

Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today.

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We know you don’t want to talk to sales people, so don’t.

Sales Engine

We all know that the buyer’s journey has changed—people are avoiding initial conversations with sales people and performing their own research online. As most B2B sales people can attest to, the problem is that prospects will most likely misdiagnose their own problems and prescribe themselves the wrong solutions. Mike Vannoy, co-founder and COO of Sales Engine talks about how this has happened in the marketing automation industry.

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It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […]. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.

The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Although not a new approach, ABM has been given a shot in the arm with the rise of marketing automation—and marketers are taking note.

How to Use Live Blogging In Your Content Strategy (and increase engagement!)

RockContent

When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news. We’re carrying it with us everywhere we go.

Now Available On the AppExchange!

Lattice

Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

7 CMO Quotes You Need to Read on Marketing Technology

Oracle

Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." " Not sure why he added the word "super" but it more than likely has to do with the fact that there are 3,874 marketing technology solutions on the graphic itself. That number is up from 150 in 2011. That translates into an increase of over 2400%. in just 5 years.

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Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

Demand generation is about creating a presence in the minds of your prospective buyers, connecting them with your brand as a solution for specific problems, and ultimately about being on their short list when they’re ready to purchase.

Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Design for Branding, Trust, Personality.

The Problem With B2B Marketing That Nobody Is Talking About

Influitive

No marketing trend or technology can last forever. In an era of constant disruption, marketers are easily distracted by all the new shiny objects promising to help them generate leads. In his Advocamp 2016 keynote, Joseph Jaffe, CEO/Co-Founder of Evol8tion, recommends a different approach: going back to the basics. Watch his talk to learn where. The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive.

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Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content. As a marketer, you already know that creating high-quality content isn’t easy, cheap, or quick.

Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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3 Email Marketing Lessons From Tinder

Oracle

About three years ago, I was having drinks with some friends in Tribeca, when one of the girls pulled out her iPhone to show us married gals how Tinder worked. We were hooked. It was so easy to swipe right, swipe left, swipe right again; trying to find a match for our friend. We must have swiped for a good five minutes (even if she didn’t necessarily approve of all our swipes). Today, there are an estimated 50 million Tinder users and 1.4 billion swipes a day.

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How Content Becomes a Sales Conversation

Sales Engine

With directives from above to grow revenue through sales, groups as varied as marketing, products, human resources, and even sales itself will rally to find ways to support the sales team. Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content. Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.