Better Industrial Marketing Doesn’t Mean More Technology
Industrial Marketing Today
JUNE 20, 2014
Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up with joy, right? Not so fast! Why do I say that? [.] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today.