Convince & Convert

MARCH 12, 2014

'Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn’t growing. Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely nothing to do with algorithm changes. Here is a sneak peek at part of my evaluation processes to identify where the disconnect lies. 1.

Facebook 167

Facebook Process Business 167

Savanta

MARCH 28, 2014

'A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community.

Research 226

Research Paid Search Agency Marketing Report Planning 226

ViewPoint

MARCH 27, 2014

'I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 218

Social Media Work Management Marketing Management Media 218

Avitage

MARCH 26, 2014

'The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. I think some deeper distinctions about content can help here. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

Conversion 166

Conversion Content Vendors Custom Publishing 166

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Customer Experience Matrix

MARCH 26, 2014

'The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly.

Marketing Automation Services 215

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 215

Convince & Convert

MARCH 10, 2014

'Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag. 1.

Relevance 167

Relevance Business Social Media Lead Scoring 167

markempa

MARCH 24, 2014

'Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013.

Cost per Lead 259

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 259

ViewPoint

MARCH 25, 2014

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots. Likeable and direct, he pointed a lot and pointing makes me uncomfortable.

Sales Qualified Leads 237

Sales Qualified Leads High Quality Lead Blogger Budget Management 237

Writing on the Web

MARCH 31, 2014

'How can you develop more productive blog writing habits ? When are you going to stick to your content marketing calendar ? What’s it going to take? I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in?

Tips 128

Tips Product Work Management Marketing Management 128

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B2B Marketing Traction

MARCH 28, 2014

'Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. Seventeen years later, here are some of the things I love about what I do. 1.

Consulting 118

Consulting Work Management Marketing Management Paid Search Agency 118

ANNUITAS

MARCH 27, 2014

'In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.

Demand Generation 194

Demand Generation Demand Generation Terms and Conditions 194

Convince & Convert

MARCH 15, 2014

'Image from BigStock.com. Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe).

Content Marketing 167

Content Marketing Viral Marketing Content Social Media 167

Crimson Marketing

MARCH 26, 2014

'As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on.

Analytics 197

Analytics Trends Marketing Optimization 197

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Everything Technology Marketing

MARCH 25, 2014

'The results from our new study on Alliance Marketing are now available! Download it here. Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and jo

Marketing Report 108

Marketing Report Trends Marketing Budget Demand Generation Agencies 108

Vision Edge Marketing

MARCH 24, 2014

'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority. Often variables such as title, company, and industry, serve as the basis for the scoring model.

Lead Ranking 128

Lead Ranking Lead Scoring Ad Frequency Paid Search Agency 128

Writing on the Web

MARCH 24, 2014

'Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. It doesn’t matter if you’re a scientist, blogger, CEO or rock star.

Creativity 125

Creativity Blogger Trigger Marketing Business Blogging 125

ANNUITAS

MARCH 26, 2014

'March 26, 2014 – DemandGen Report. IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop.

Acquisitions 116

Acquisitions Marketing Automation Services Press Vendors 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convince & Convert

MARCH 19, 2014

'There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. So, I decided to take a look at some hard facts.

Facebook 165

Facebook Social Media Research Media 165

Crimson Marketing

MARCH 24, 2014

'We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on.

Practices 184

Practices Best Practices Content Social Media 184

Biznology

MARCH 31, 2014

'In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a “vote” and Russia proclaimed the people of Crimea wanted them there, most of the world viewed this activity for what it was, an invasion and a grab for land. Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Leading Results Rambings

MARCH 16, 2014

'March Madness has become a US cultural phenomenon for groups of (mostly) men in office pools around the country. Sometimes the outcomes are predictable, but in the NCAA tournament, nothing is ever 100% certain. Just like most marketing tactics.

Tactics 92

Tactics Marketing 92

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Vidyard

MARCH 10, 2014

You know video is popular, but we wanted to take a good look at the numbers behind this unstoppable force. Confirming your strong suspicions, video marketing can increase conversion rates, it’s persuasive in the C-suite, and increases confidence in online purchases. There’s simply no better time to be using video in your marketing mix. Take a look at the stats: Embed This Infographic On Your Site <p><strong>Please include attribution to Vidyard with this graphic.<

Video Marketing 63

Video Marketing Click Rate Stats Marketing Mix 63

ANNUITAS

MARCH 25, 2014

'For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Shared IP pools allow senders to come online quickly without an IP warming period, which is the gradual process to establish reputation as a legitimate email sender to your recipient’s ISPs.

Deliverability 145

Deliverability Demand Generation Agencies Marketing Automation Services Planning 145

Convince & Convert

MARCH 26, 2014

'One of the many things I absolutely love about my job at GroupHigh is that I get to talk to PR and marketing professionals on a daily basis. I soak up everything that they’re doing so I can share it with my readers. Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach.

Case Study 164

Case Study Case Studies Brand Identity Branding 164

Crimson Marketing

MARCH 28, 2014

'Wonder if PETA knows not all meat lovers are obese… #BADMarketing Image: Courtesy of TakePart The post #BADMarketing from PETA appeared first on.

128

128

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

Biznology

MARCH 31, 2014

'(Photo credit: servantofchaos). In the past few weeks the world has been bombarded with striking images of Russian troops marching into land owned by the Ukraine. Although these maneuvers were accompanied by a “vote” and Russia proclaimed the people of Crimea wanted them there, most of the world viewed this activity for what it was, an invasion and a grab for land.

Organization 146

Organization Peer-to-peer Work Management Marketing Management 146

Leading Results Rambings

MARCH 13, 2014

'Quick story for today’s post. I have had the privilege of being a guest or part time mentor for a entrepreneur incubator for the last couple of years. Every few months I get the opportunity to interface with some incredibly bright, creative and energetic folks launching the next great thing. Sometimes in tech, sometime in retail, sometimes in education.

Research 68

Research Education Creativity Marketing 68

Vidyard

MARCH 5, 2014

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped. First off – don’t stress, we’ve all done it.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58