Why Empathetic Marketing Matters and 7 Steps to Achieve It
B2B Lead Generation
MARCH 3, 2014
Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging. We have more marketing channels than ever.