May, 2011

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

by Jesse Noyes | Tweet this. This article is the final installment in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here , here and here. Robert Egger is an iconoclast in the nonprofit sector. He once ran nightclubs, but in 1989 turned philanthropic.

SME marketing channel preferences revealed

Savanta

There are 1.3 million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them.

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Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin.

Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith

NuSpark

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Industrial and manufacturing marketing doesn’t have to be dull and boring. Here’s proof. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass. Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube.

More Trending

DemandCon: Why Storytelling Drives Demand Generation [Video]

Modern Marketing

by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. Ernst, a Principal Analyst at Forrester Research , who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. One that really hit a chord: People are naturally moved by your company’s products.

How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Indeed, science tells us that monkeys would rather look at pictures of high-ranking members of their troop than eat.

Marketing For The Small Business: How To Get Started

Marketing Insider Group

I’ve recently spoken to a number of small business owners about how to get started in marketing. Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. But if you’re wondering where to focus your efforts to get marketing results for your small business such as leads or brand awareness, then this article might be for you. Short on time and money, entreprenuers can be impatient when it comes to their small business marketing results.

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital or traditional marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why You Should Be Happy Before You Blog

Writing on the Web

Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

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Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Jim Lenskold , President, Lenskold Group , a consulting firm specializing in measuring and managing marketing ROI and author of the award-winning book ‘Marketing ROI’. Jim’s company has published several research studies covering marketing metrics and ROI.

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Follow the Yellow Brick Road to Revenue Performance Management

Modern Marketing

by Jesse Noyes | Tweet this. Today’s guest post on the promise of Revenue Performance Management comes from Ian Michiels , Principal Analyst at research firm Gleanster. Most of us are familiar with the Wizard of Oz. Dorthy and her little dog Toto are swept away from Kansas in a cyclone and find themselves in the Land of Oz where she must follow a yellow brick road to the Emerald City and find a way home. Ian Michiels of Gleanster.

How to get employees involved in social media: focus on ideas

Chris Koch

Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. But focusing solely on engagement is the wrong goal. What we should be talking about instead is getting those experts involved in creating ideas. In an interview this week with Stephanie Tilton (thanks, Stephanie!)

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top Tips For Driving Marketing And Sales Alignment

Marketing Insider Group

What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment.

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Philadelphia Content Marketing Summit Recap from May 13

NuSpark

It was a wonderful day at the Philadelphia Content Marketing Summit held May 13 at the Philadelphia Chamber of Commerce. It was the first of I hope many such workshops that I put together to help businesses large and small optimize their marketing and lead generation strategies properly. NuSpark Marketing founder Paul Mosenson at the podium visit site to read more ]. Content Marketing Strategy

An interview with Jaakko Alanko: MD, Alanko Consulting

Savanta

Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications. Jaakko shares insights learned during 40 years in marketing, discusses the B2B brands he admires and shares his vision for the future of B2B marketing: the era of the enterprise brand. In a career spanning over 40 years you’ve obviously seen lots of changes in B2B communications. What are the biggest?

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

6 Brilliant Uses of Video

Modern Marketing

by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen.

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B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals.

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Over the last week, I received two separate requests to update my predictions for how this year is turning out. So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. Maybe you will see parallels in your organization.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. By default, many engineering services companies resort to bragging about themselves on their Websites. There is very little to differentiate one from another.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. I try to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it?

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. I find it annoying when I’m served up pages and ads in Spanish or for local businesses. That doesn’t interest me. But their algorithms mistakenly think otherwise.

6 Facts You Should Know About Memorial Day

Modern Marketing

by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. That’s why today we decided to take a break from our futuristic endeavors to take a look back at the history of Memorial Day. We hope you enjoy some of these buried facts, and will share them with your friends and family.

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Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Altaf Shaikh. First up is Altaf Shaikh , our email expert. He and his team of email specialists know how to create email campaigns that get delivered, opened, read and acted-upon.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.