June, 2009

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

free stuff that sells. maybe.

The Effective Marketer

free marketing stuff can sell. as marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. effective marketing is about generating sales.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

The Biggest Cocktail Party In The World.

BaseOne

Someone once described social media as ‘the biggest cocktail party in the world’ For me, this description tells us less about what it is and more how we should all behave once we’re there.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs

ViewPoint

More Trending

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

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because you can't beat free marketing training

The Effective Marketer

this is the second post finalizing the review of the inbound marketing university program from hubspot. here i talk about the final 5 classes. if you haven't done already, check out the review of the first 5 presentations

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience?

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

This is a great question posted on ASTD's Learning Circuits Blog. The original question posed to ASTD's LC Blogger Tony Karrer was: What is your typical day like? How do you do all you do and all the consulting and still remain

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Truth #3—Cost per Lead Based Marketing Kills Companies

ViewPoint

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Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. I avoided it for defensive reasons. I’m one of those boring people that eats the same thing for lunch almost every day. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. But then I tried it and I realized that the hidden power of Twitter is in another kind of human appetite: learning.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

Paper 173

inbound marketing training for free

The Effective Marketer

last week i attended the inbound marketing university, a free online program put together by hubspot featuring talented well known professionals on blogging, seo, social media, lead nurturing, email marketing, landing pages

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

7 Tips on how B2B marketers can leverage social media

B2B Lead Generation

In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers. 

Truth #4—The Truth about Sales Leads

ViewPoint

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but there [.].

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

Review 142

Market2Lead User Interface: Attention to Detail Pays Off

Customer Experience Matrix

Summary: Market2Lead's revised user interface has plenty of refined details. But what's most important is it offers different ways to build simple and complex campaigns. This beats even the best "one size fits all" approach. Time flies.

7 Ways Facebook will Change your Life!

Buzz Marketing for Technology

So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. These are not pie in the sky ideas or something I dreamed up - I feel these are very doable.

Moving Marketing Leads to Sales Pipeline best practices data

B2B Lead Generation

A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it out. The one that stands to me is the last one, "have a process for handing leads back to marketing" when they are not sales ready. We call that lead reengagement and it's a form of lead nurturing.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

To be successful with social media marketing, we are going to have to become social media guinea pigs. We are accustomed to creating programs and campaigns and then standing back and observing them. Social media will demand involvement that is much more personal. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not).

Lead Gen: Don’t Go for the Quick Sale

The Point

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. As you all know, Green Leads is in the b2b appointment setting business.

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Silverpop Engage B2B Adds Visual Campaign Builder

Customer Experience Matrix

Summary: Silverpop Engage B2B has added an innovative visual campaign builder that supports complexity without the drawbacks of a Visio-style flow chart. Thumbs up. This is the first of three planned posts on updated interfaces from demand generation vendors.)

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).