Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Sword and the Script | B2B
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.
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Only B2B
DECEMBER 29, 2022
Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Continuing to maintain contact with clients at every stage of their journey.
Webbiquity
DECEMBER 20, 2022
Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Marketing Insider Group
DECEMBER 5, 2022
Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Roketto
DECEMBER 21, 2022
Let’s say you’re Marketing Mike, man in charge of all things marketing at a large enterprise. You want to get the word out about a cool new business solution your firm is about to launch into the world. What are your options?
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
Search Engine Journal
DECEMBER 29, 2022
Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Oktopost
DECEMBER 19, 2022
There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.
Hootsuite
DECEMBER 1, 2022
More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.
Sprout Social
DECEMBER 5, 2022
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a
Contently
DECEMBER 2, 2022
The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
SEMrush
DECEMBER 12, 2022
When we write blogs, we want them to be noticed, read, and liked. Blogs have the power to drive tons of traffic to your site. This in turn gives you the chance to create more brand awareness and keep your audience engaged. To get your blog noticed, you’ll want to make sure it’s optimized for search engines.
Search Engine Journal
DECEMBER 17, 2022
From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.
Stevens & Tate
DECEMBER 6, 2022
As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there are two routes to choose between — prospective marketing and attraction marketing.
Martech
DECEMBER 5, 2022
Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Sprout Social
DECEMBER 21, 2022
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Engagio
DECEMBER 15, 2022
By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.
Search Engine Journal
DECEMBER 10, 2022
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Liveintent
DECEMBER 13, 2022
Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.
Martech
DECEMBER 20, 2022
This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Companies excelling at personalization can generate up to 40% more revenue than those deemed average at it, according to McKinsey.
33Across
DECEMBER 5, 2022
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their. The post How Resellers Can Add Value to a Publishers’ Unaddressable Inventory appeared first on 33Across.
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