Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Sword and the Script | B2B
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.
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Webbiquity
DECEMBER 13, 2022
Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.
Only B2B
DECEMBER 29, 2022
Once again, it’s that time of year. You guessed it, right? Season for trends & predictions has arrived! We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Continuing to maintain contact with clients at every stage of their journey.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
DECEMBER 20, 2022
Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?
Roketto
DECEMBER 21, 2022
Let’s say you’re Marketing Mike, man in charge of all things marketing at a large enterprise. You want to get the word out about a cool new business solution your firm is about to launch into the world. What are your options?
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Webbiquity
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.
Marketing Insider Group
DECEMBER 19, 2022
Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site.
Contently
DECEMBER 2, 2022
The Chief Marketing Officer (CMO) position as we know it is in trouble. Companies like Taco Bell, Uber, Johnson & Johnson, and Hyatt Hotels have eliminated the CMO position and course-corrected with replacement roles like Chief Growth Officer, Chief Experience Officer, or Chief Revenue Officer. Only 70% of Fortune 500 companies had CMOs in 2019, down from 4% in 2009, and their tenure is the shortest of the C-suite at 3.5 years.
Roketto
DECEMBER 21, 2022
Nearly 68% of all website traffic originates with a Google search. This is why pretty much every business with an online presence invests to some degree in search engine optimization (SEO).
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Search Engine Journal
DECEMBER 29, 2022
Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.
Sprout Social
DECEMBER 5, 2022
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a
Content Marketing Institute
DECEMBER 22, 2022
Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.
Stevens & Tate
DECEMBER 6, 2022
As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. However, when it comes to marketing, there are two routes to choose between — prospective marketing and attraction marketing.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Contently
DECEMBER 27, 2022
It’s almost 2023. Before you watch the ball drop on December 31st, it’s important you take a minute to look at the work you did in 2022 and evaluate its effectiveness. The end of the year is when many of us take a well-deserved break from the daily grind. While we may be absent from our Slack channels for the next week or two, now’s not the time to step away from our customers and prospects.
Oktopost
DECEMBER 19, 2022
There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc.
Search Engine Journal
DECEMBER 10, 2022
What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.
Sprout Social
DECEMBER 21, 2022
Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Spiralytics
DECEMBER 5, 2022
Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. What better way to evoke strong emotions than letting them reminisce about the simple and stress-free life they experienced before through nostalgic interpretations?
Content Marketing Institute
DECEMBER 8, 2022
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
Stevens & Tate
DECEMBER 12, 2022
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Search Engine Journal
DECEMBER 17, 2022
From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.
Engagio
DECEMBER 15, 2022
By knowing when a product's renewal date is approaching, marketers and sales representatives can strategically target accounts at a time when they are most likely to switch to YOU from a competitive offering. The post Timing is Everything: Streamline your GTM with product renewal intelligence appeared first on Demandbase.
Liveintent
DECEMBER 13, 2022
Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. However, since then, Google has delayed deprecation twice. Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead.
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