December, 2022

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How To Support the B2B Buyer Revolution With the Right Digital Content

Content Marketing Institute

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR.

PR 135
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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online.

Case 274
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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly.

Business 195
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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions.

More Trending

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Three Questions to Answer for Successful B2B Blogging and Content Marketing

Launch Marketing

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out.

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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better

Vision Edge Marketing

Budgets. We all have one. In business, the purpose of a budget is to ensure our organizations have enough resources to meet its objectives. The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses.

Budget 180
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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Alternatively, is the budget you’ve been handed enough to do the job?

Budget 141
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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

SendX

Even after centuries since it was first used, the term “P.S.” is still found in many letters today. Email marketing

Email 195
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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients.

Traffic 269
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96% of Marketers Focusing on Customer Loyalty to Adapt to Shifting Demands

KoMarketing Associates

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate.

Loyalty 218
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Join Me For a Talk on GTM Strategy in a Post-Pandemic World

Tony Zambito

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. It is a pleasure to accept this invitation from BrightTALK and TechTarget.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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5 Benefits of Employing Enterprise SEO Agencies

Roketto

Let’s say you’re Marketing Mike, man in charge of all things marketing at a large enterprise. You want to get the word out about a cool new business solution your firm is about to launch into the world. What are your options? Featured Content Marketing

Agency 132
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80+ Content Marketing Trends for Success in 2023

Content Marketing Institute

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023.

Trends 113
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The Top 10 Posts on Webbiquity for 2022

Webbiquity

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. It’s interesting that no single topic stood out among the top posts from the past 12 months.

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The Secret of Using Emotional Headlines

Marketing Insider Group

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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99% of CMOs Cite Return-on-Investment as Their Top Marketing Stressor

KoMarketing Associates

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI).

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5 Tips for Content Marketing Success in Fiscal Year 2023

Contently

The new year brings an opportunity to step back and reflect on your accomplishments. Take inventory of what you’ve done, celebrate your successes, and evaluate what you should change.

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How to Select the Best Small Business SEO Companies

Roketto

Nearly 68% of all website traffic originates with a Google search. This is why pretty much every business with an online presence invests to some degree in search engine optimization (SEO). Featured Content Marketing

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5 Content Marketing Articles From 2022 That Deserve Another Look

Content Marketing Institute

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Why Isn’t My Link Building Working?

seo.co

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need).

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Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

Marketing Insider Group

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge.

Mail 168
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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology.

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Building a Customer-Led Growth Strategy

Influitive

Welcome to the final post in our multi-part series covering the latest Customer Marketing Summit. Catch up on parts 1 (aligning with customer success), 2 (measuring success and ROI), and 3 (building a successful CAB).

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not.

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Social Proof: Predictions About The Future of Personal Branding

Buffer Marketing

Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic.

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Randolph the Go-to-Market Reindeer

ANNUITAS

Do you recall t he most business savvy reindeer of all? Once upon a time, there was a marketer named Randolph. Randolph, let’s call him “Randy,” lived in upstate New York as a marketer. Not just a marketer, though—Randy considered himself a growth marketer, and he had a vision.