August, 2022

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5 Ways B2B Companies Can Build Brand Trust

Marketing Insider Group

In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur.

Trust 285
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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.

Analytics 181
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Report: Most Marketers Lack Real-time Data Needed for Customer Engagement

KoMarketing Associates

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success.

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Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

About ANNUITAS. Many of the most recognized global brands including Google, Airbnb, JP Morgan Chase and Goldman Sachs count on ANNUITAS as a trusted partner to help scale growth.

Develop 207
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Role of UX in Conversion Rate Optimization

Webbiquity

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

More Trending

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Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

Audience 278
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Has Marketing Lost the Ability to Tell a Great Story?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Has marketing lost the ability to tell a great story?

Youtube 99
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Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn

Content Marketing Institute

When an economic downturn looms, forward-thinking marketers take steps to adjust their search optimization strategy. Here’s the why and how. Continue reading → Company News

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech.

Aging 95
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

Vision Edge Marketing

Well-conducted primary research can yield valuable actionable insights to guide strategic growth decisions. The quality of your insights often depends on the quality of your research, especially the research questions. Rating scales, especially Likert Scales, are common in research instruments.

Rate 188
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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success

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Three Advanced SEO Keyword Tactics

Webbiquity

Maintaining organic search traffic growth for a large, mature website can be challenging. This is particularly true for sites where there been several different “cooks in kitchen,” so to speak, over time.

Keyword 246
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Content Marketing for Startups: How to Get Traffic Out the Gate

Marketing Insider Group

Building a startup from scratch is difficult. Creating the foundation is difficult and time consuming – and what would all of that hard work amount to without people knowing about your business? Honestly, a waste. Enter – content marketing.

Startup 240
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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

Analytics 220
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FAQs About FAQ Videos and Why Your Sales Team Needs One Today

Vidyard

FAQ videos aren’t exactly a new concept. Long used by customer support and experience teams, they help cut down on the back and forth answering your customers’ most frequently asked questions. And are available on-demand and completely self-serve.

FAQ 110
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25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

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Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

Email 105
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

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Why AI-Generated Content Marketing Can’t Fully Replace Humans

Marketing Insider Group

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives.

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50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Channel 220
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B2B Marketing Dashboards: Why They Matter and Best Practices to Follow

Launch Marketing

Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This tells you that it is okay to continue driving because you have enough gas and are following the speed limit.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading → Company News

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On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Do you want to get more organic traffic to your WordPress website? Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong.

Gartner 96
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8 Things to Check Before You “Optimize” or Delete Old Content

Marketing Insider Group

All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time. When you do it, you’ll often have to decide whether to optimize or delete old content.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Stressed out about the switch to Google Analytics 4? One of the biggest complaints I’ve heard is “Where did my conversion data go??” ” .

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How to Create Content Style Guides for Multichannel Marketing

DivvyHQ

Does your organization need a content style guide? Most would consider content marketing to be a creative endeavor. Yet, many enterprise teams establish rules and parameters to ensure the creative process aligns with brand messaging and tone, company goals, and audience needs.

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How a Silly Content Question Led to Surprisingly Delicious Answers

Content Marketing Institute

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response. Continue reading → Company News