August, 2021

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

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How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare

Higher Logic

The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic. New email privacy rules are coming from Apple. Learn what’s changing and how you can prepare.

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The Experts Recommend: 5 Best Video Editing Platforms for B2B Marketers

Marketing Envy

Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing.

The State of Marketing Operations or Can’t Find a Better Martech

chiefmartech

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations.

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.

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How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

10 Uncomfortable ABM Realities

The Point

Account-based Marketing (ABM) continues to revolutionize the B2B marketing landscape, and, yet, if you ask 10 marketers (or even 10 “ABM Experts”) to define ABM and what constitutes an ABM campaign, you’d likely get 10 different answers.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts.

Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign.

How to Make Your Business More Attractive to Investors

Biznology

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

How Much Time Do You Spend Thinking About the Future?

Measure Up Marketing

You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”.

How to Improve your Website Conversion Rate through Better UX Design

Webbiquity

Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.

12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap.

Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Measure Up Marketing

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.

Five Tips for Creating Landing Pages That Convert

Webbiquity

Guest post by Grace Murphy. The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.

How Video Scripts and Storyboards Work

Biznology

For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. Alfred Hitchcock.

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How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.