June, 2021

Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own.

Video 280

Artificial Intelligence in Digital Marketing: Beat the Jargon…

Inbox Insight

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around.

Insiders

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

Marketing Effectively in a More Regulated Digital World

Biznology

The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

7 Strategies for Bulletproof SEO Content

Content Marketing Institute

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better.

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6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.

FAQ 270

What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust.

How Content Pruning Can Boost Website SEO

Marketing Insider Group

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

Guest post by Natasha Lane. Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money.

Report: Majority of Marketers to Increase Social Media Marketing Budgets

KoMarketing Associates

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. As a result, new research shows that more are going to be dedicating larger portions of their budget to this channel in the near future.

SendGrid Email Marketing Pricing Review

SendX

SendGrid Email Marketing Pricing Review Have you ever used any email marketing software? If you have, odds are you know that nailing the ideal plan down from the various offerings can be difficult. You will need to look at the features from your email marketing goals and budget viewpoint.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Vision Edge Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure.

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Customer Churn: What You Need to Know and What You Need to Do

Tomorrow People

Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Apology Email: When, Why & How To Send One (With Examples)

SendX

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away.

Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back.

Report 241

Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go.

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These Are the Only SEO Audit Tools You’ll Ever Need

Marketing Insider Group

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content.

Tools 282

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue .

Financial data provider Fable Data hires product marketing agency Tomorrow People

Tomorrow People

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company.

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5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

SendX

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to Prepare for a Cookieless Future

Zoominfo

The biggest change to the marketing landscape in years is fast approaching — and if you don’t have a plan, you’re already behind. Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years.

6 Tips for Starting an Influencer Marketing Program

Marketing Insider Group

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement.

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InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey

InsightSquared

InsightSquared and RingLead Partner to Deliver a Complete, Accurate View of Contacts Throughout the Buyer’s Journey.

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