June, 2021

Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own.

Video 263

Artificial Intelligence in Digital Marketing: Beat the Jargon…

Inbox Insight

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around.

Insiders

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

Marketing Effectively in a More Regulated Digital World

Biznology

The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

7 Strategies for Bulletproof SEO Content

Content Marketing Institute

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better.

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6 Digital Marketing Strategies To Set Your Small Business Up For Success

SendX

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.

FAQ 275

What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust.

How Content Pruning Can Boost Website SEO

Marketing Insider Group

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

Although many marketers are now taking a strategic approach to content, new research shows that not all of them have done so just yet, and there are a variety of obstacles holding them back.

Report 247

Customer Churn: What You Need to Know and What You Need to Do

Tomorrow People

Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business.

SendGrid Email Marketing Pricing Review

SendX

SendGrid Email Marketing Pricing Review Have you ever used any email marketing software? If you have, odds are you know that nailing the ideal plan down from the various offerings can be difficult. You will need to look at the features from your email marketing goals and budget viewpoint.

Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples

Webbiquity

Guest post by Natasha Lane. Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 207

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

Report: Majority of Marketers to Increase Social Media Marketing Budgets

KoMarketing Associates

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. As a result, new research shows that more are going to be dedicating larger portions of their budget to this channel in the near future.

Financial data provider Fable Data hires product marketing agency Tomorrow People

Tomorrow People

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company.

Agency 170

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Apology Email: When, Why & How To Send One (With Examples)

SendX

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away.

11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure.

List 229

Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go.

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6 Tips for Starting an Influencer Marketing Program

Marketing Insider Group

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement.

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification.

Make It Super Easy to Buy From You

Tomorrow People

As details on their new product were coming into focus, one challenge the Airthings team faced was how to showcase many compelling View Plus features on a website page with efficiency. Why Settle for "Good Enough?".

Buy 156

5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

SendX

Marketing is very crucial for any business that desires to survive and thrive in a competitive environment. One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing.

How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.