June, 2021

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Why B2B Email Video Marketing Should Be Your Top Priority

Marketing Insider Group

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it.

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Artificial Intelligence in Digital Marketing: Beat the Jargon…

Inbox Insight

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI. Such findings flag the dangers of lagging behind….

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7 Strategies for Bulletproof SEO Content

Content Marketing Institute

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

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Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right

chiefmartech

A few weeks ago, I read a white paper produced by Rackspace Technology, How Applications Impact Customer Experience. (Spoiler alert: in a digital world, applications are customer experience, so you’d better make them delightful. As a result, CX has become the top priority CIOs and IT. Yay.). Almost in passing, however, there was the chart above (I added the dotted line highlight).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.

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10 Tips to Generate Content Your Audience Will Devour

BOP Design

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. When we hear this, we explain while something may seem straightforward or ‘basic’ to them internally, to their target audience – it might just be the most delicious content! Regardless of whether you think your industry is “boring” or “unexciting,” we’ve got tips to help you craft content that your audience will adore.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique.

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Using Premium Content to Attract B2B Buyers

Hinge Marketing

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy.

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What is the Customer Journey and Why Do You Need to Create One?

The Daily Egg

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C […]. The post What is the Customer Journey and Why Do You Need to Create One?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Why? Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. It’s set to launch this year sometime between September and November.

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10 SEO Copywriting Tips to Improve Your Content (Plus Some Tools)

SEMrush

What is SEO copywriting? SEO copywriting is the process of creating well-optimized content that attracts users and allows search engines to represent your content on SERPs better. In this guide, we‘ll provide our top tips to ensure your content is ready to captivate and convert.

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30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

Content Marketing Institute

Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading → The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Tips for Starting an Influencer Marketing Program

Marketing Insider Group

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they were engaging with influencers “more or to the same exte

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A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

The Daily Egg

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to begin: What content should you produce? How often? And where should you post it? We’re going to answer those questions today. The important thing to […]. The post A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts appeared first on The Daily Egg.

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How to create a timeline for a successful product launch

ConvertKit

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way. Otherwise, you’re just throwing money right out the window.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Welcome to the Fastest Backlink Discovery Tool Ever

SEMrush

It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.

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4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

Content Marketing Institute

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading → The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.

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These Are the Only SEO Audit Tools You’ll Ever Need

Marketing Insider Group

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition.

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Best Virtual Phone Number Companies

The Daily Egg

There are several players in the virtual phone number space, and it takes some digging to determine which is suitable for your needs. We spent many hours researching the best in the business, so you don’t have to. We found the best option for most people is Nextiva because of its dedication to exceptional service, […]. The post Best Virtual Phone Number Companies appeared first on The Daily Egg.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Three B2B Marketing Tips to Increase the Reach and Engagement of Your Webinar

Launch Marketing

Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year’s attendance numbers and the hours of webinar content consumed increased 290%.

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( It was. Yikes! ). Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG.

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Short-Form vs. Long-Form Content (Which One Do I Use and When?)

SEMrush

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.

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