December, 2020

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.

Trends 262

CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

CRM 195
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How to Plan Your Marketing Budget for 2021

RockContent

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

Budget 203

B2B Global Digital Marketing: 7 Key Takeaways for 2021

KoMarketing Associates

B2B marketers are almost universally relieved to be turning their calendars over to 2021. 2020 has been a difficult year in many respects, though there have been some noteworthy bright points. But what should marketers expect from 2021, particularly if they market globally?

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

More Trending

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

Help 228

Tips for Increasing Customer Retention via Email Marketing

SendX

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have.

Email 195

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.

Survey: 61% of Marketers to Increase Investment in Instagram in 2021

KoMarketing Associates

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment.

Survey 179

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

MarTech Plot Lines for 2021

Customer Experience Matrix

“Apophenia” – seeing patterns where none exist – is both occupational hazard and job requirement for an industry analyst. The CDP Institute Daily Newsletter provides a steady supply of grist for my pattern detection mill. But the selection of items for that newsletter isn’t random.

What is product marketing and why is it important for success?

Tomorrow People

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing.

How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 229

Email Marketing Challenges in 2021

SendX

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points.

Email 195

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

SSL Certificate: what it is, types, benefits, and how to install

RockContent

When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate.

Domain 241

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Survey 179

Happy Holidays

Industrial Marketing Today

I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

Budget 216

Top 15 E-Commerce Email Marketing Examples

SendX

source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.

Top-level domain: what it is and how to choose one

RockContent

A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance?

Domain 223

LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Plan 138

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place?

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

A Guide to Campaign Monitor Pricing

SendX

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.