December, 2020

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently.

Trends 286

CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices.

CRM 195
Insiders

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How to Plan Your Marketing Budget for 2021

RockContent

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

Plan 261

Will Pre-Pandemic Buyer Assumptions Prevent Recovery And Rebound In 2021?

Tony Zambito

Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

Buy 245

More Trending

Happy Holidays

Industrial Marketing Today

I wish all of you, my loyal readers, a wonderful Holiday Season. I also wish for a safe, healthy, and prosperous 2021 for all. See you next year. The post, %Happy Holidays% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Email Marketing Challenges in 2021

SendX

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points.

Email 282

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.

5 Buyer Insights To Factor Into 2021 Buyer Strategies

Tony Zambito

Compress. A word that has often been used in business. Compressed files. Compression thinking. To compress and flatten organizational structures. A myriad of uses meant to communicate reduction. It is an adequate word to use when thinking about important takeaways from 2020.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Plan 208

2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable.

Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

SSL Certificate: what it is, types, benefits, and how to install

RockContent

When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate.

Domain 270

B2B Buyer Content Fatigue Is A Very Real Thing And A Big Problem

Tony Zambito

The global COVID-19 pandemic has exacerbated the effect of fatigue on people from all walks of life. We are feeling pandemic fatigue from vigilant following of guidelines. Business professionals are burning out from Zoom meeting fatigue.

Tips for Increasing Customer Retention via Email Marketing

SendX

Emails are an effective, easy, and great way for companies to improve customer retention. More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. It is hard to win new customers and also keep the ones you have.

Email 195

Embracing New Sales Traditions in 2020

Zoominfo

Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Carve Out a Future in an Established Market

Vision Edge Marketing

Using real examples from our work, each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a customer who developed a software product that is now part of a well-established highly competitive market that wants to grow.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

Budget 285

Top-level domain: what it is and how to choose one

RockContent

A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance?

Domain 254

Building Buyer Confidence More Important Due To COVID-19

Tony Zambito

In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Top 15 E-Commerce Email Marketing Examples

SendX

source: [link] It is undeniable that email is integral to e-commerce success. For one, you can use it to nurture existing customers. You can also use email to recover abandoned carts.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. Who knew what surprises awaited us in 2020?).

Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience.

Survey 248

How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

Help 285

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

10 Best Content Marketing Blogs Every Marketer Should Follow

RockContent

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You want your business to grow and your customer to feel engaged.

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good.

A Guide to Campaign Monitor Pricing

SendX

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR?