October, 2020

How To Master Your Digital Marketing Funnel in 7 Proven Steps

Roketto

We’ll start with a universal truth: digital marketing is confusing. It seems like there are a million pipelines to build, a thousand campaigns to maintain and measure, and a ton of marketing gurus on LinkedIn sharing their profound yet irrelevant secrets. Featured Content Marketing

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Why Every B2B Marketer Should be Leveraging Intent Data

Inbox Insight

By now, businesses are well aware that the better they know their prospects, the more likely they are to encourage conversion. Similarly, the better they understand their customers, the easier it is to retain them.

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What is a Customer-Centric strategy and how to build one

RockContent

Digital transformation has completely changed the relationship between companies and consumers. Currently, in order to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

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More Trending

Email Marketing Strategy for Travel and Tourism Industry

SendX

Tourism is one of the largest industries across the world. In 2019, the American travel and tourism industry alone contributed around 580.7 billion US dollars to the global economy. But with the advent of the pandemic, the sector witnessed a significant downturn.

Redefining Branding in The Digital Age

Webbiquity

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

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How to create a custom error 404 page

RockContent

Difficulties in accessing a website can cause disruptions in the user experience that impair the audience’s engagement with your brand.

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

9 Emails for Customer Appreciation to Increase Customer Loyalty

SendX

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%.

Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective

SendX

Email marketing is one of the most important things for a brand to greatly increase its marketing efforts. Furthermore, it is also an important use of most popular brands because many people around the world are associated with the emails.

21 books every senior marketer should read or listen to

Tomorrow People

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals.

5 ways to reduce server response times to rank higher on Google

RockContent

Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics.

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What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

Marketing Insider Group

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Expert Answers to 10 Tough SEO Questions

Webbiquity

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago.

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way.

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.

Twilio Buys CDP Segment for $3.2 Billion

Customer Experience Matrix

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.