Expert insights. Personalized for you.
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. MORE
Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. . MORE
ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. And many of the organizations who have added an ABM function in the last handful of years are focused on new business. MORE
Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing MORE
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. MORE
By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. MORE
Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. MORE
Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020. Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?” Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19. MORE
As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest […]. B2B Marketing B2B marketing option Outsourced Marketing MORE
It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. MORE
Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. MORE
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events MORE
Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. MORE
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands. MORE
Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies. MORE
The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. MORE
Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel. The post What to Send When? Top of Funnel Strategies for Tactile Marketing appeared first on PFL. MORE
IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel? MORE
A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty. MORE
Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. MORE
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. MORE
SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? MORE
Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’. MORE
Like snowflakes, no two marketing campaigns ever look exactly alike, but successful ones do have one thing in common: all the pieces are tied together by goals, a clear strategy, and a plan for execution. MORE
PFL
APRIL 3, 2020
Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel. The post What to Send When? Top of Funnel Strategies for Tactile Marketing appeared first on PFL.
B2B PR Sense
APRIL 6, 2020
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.
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The Point
APRIL 23, 2020
There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment.
Tony Zambito
APRIL 27, 2020
Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020. Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?” Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Fusion Marketing Partners
APRIL 28, 2020
As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest […]. B2B Marketing B2B marketing option Outsourced Marketing
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Ontraport
APRIL 23, 2020
Like snowflakes, no two marketing campaigns ever look exactly alike, but successful ones do have one thing in common: all the pieces are tied together by goals, a clear strategy, and a plan for execution.
Heinz Marketing
APRIL 7, 2020
By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used.
Only B2B
APRIL 1, 2020
Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.
Act-On
APRIL 28, 2020
Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing
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LeadCrunch
APRIL 8, 2020
Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.
Hootsuite
APRIL 6, 2020
IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel?
BuzzSumo
APRIL 21, 2020
Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. .
Webbiquity
APRIL 28, 2020
The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
SendX
APRIL 13, 2020
Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.
KoMarketing Associates
APRIL 1, 2020
It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.
Marketing Insider Group
APRIL 27, 2020
Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.
Modern Marketing
APRIL 29, 2020
A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Hive9
APRIL 21, 2020
Figuring out your optimal marketing strategy during a global pandemic is unprecedented.
RockContent
APRIL 30, 2020
SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google?
Webbiquity
APRIL 14, 2020
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.
Industrial Marketing Today
APRIL 14, 2020
Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Marketing Insider Group
APRIL 28, 2020
Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many.
SendX
APRIL 1, 2020
Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.
KoMarketing Associates
APRIL 10, 2020
Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either.
Influitive
APRIL 24, 2020
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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