April, 2020

What to Send When? Top of Funnel Strategies for Tactile Marketing

PFL

Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel. The post What to Send When? Top of Funnel Strategies for Tactile Marketing appeared first on PFL.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

PR 206

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10 Things to Do When Marketing Spend is On Hold

The Point

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment.

Coronavirus Will Change Buying Behaviors Forever. Will We Know How?

Tony Zambito

Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020. Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?” Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

B2B Marketing Options – When to DIY and When to Outsource

Fusion Marketing Partners

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest […]. B2B Marketing B2B marketing option Outsourced Marketing

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More Trending

7 Tips for Executing Your Marketing Campaigns From Start to Finish

Ontraport

Like snowflakes, no two marketing campaigns ever look exactly alike, but successful ones do have one thing in common: all the pieces are tied together by goals, a clear strategy, and a plan for execution.

Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used.

How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.

List 76

Email Marketing Data Permission and Acquisition

Act-On

Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5-Step B2B Marketing Plan for Covid-19

LeadCrunch

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

How to Use IGTV: The Complete Guide for Marketers

Hootsuite

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel?

Video 105

4 Tips for Finding New Content Ideas By Auditing Your Past Work

BuzzSumo

Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. .

Work 89

COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24.

Plan 248

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Send Bulk Emails Without Spamming (A Step by Step Guide)

SendX

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.

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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.

10 Expert Tips for Marketing During a Crisis

Modern Marketing

A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Tracking the Impact of Your COVID-19 Plans

Hive9

Figuring out your optimal marketing strategy during a global pandemic is unprecedented.

Plan 166

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google?

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.

Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many.

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either.

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Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!