Expert insights. Personalized for you.
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment MORE
With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges. MORE
Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. MORE
LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. MORE
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? I am not surprised. With marketers who use demand and lead generation interchangeably, this is an expected result. MORE
I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals? MORE
Content Marketing being a huge deal this year is a given. We all know how important content marketing is to rank better, to be more visible in search and social media, to build up authority as a thought leader, to educate and inform both existing and potential customers. Content Marketing MORE
There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. Small wonder that many firms are uncertain whether to embrace this technology, let alone know how to get the most results from it. MORE
Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no. We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. Read on to see what’s hot, what’s not, and what has changed since the last time you looked. What’s Hot in Cold Email Subject Lines. MORE
Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation. MORE
On the Fly is our ongoing video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Lee Odden , CEO of Top Rank Marketing , as our expert On the Fly for this episode. MORE
You are an awesome copywriter. Even if you are not, let's for the sake of this situation agree that you are. You need to launch an email marketing campaign - an important announcement, a feature launch, a course, and so on - and you sit down to write, once you start you can't be stopped, you have so much information, charts, statistics, infographics, pictures, indeed, you have a lot to say, and you are so hellbent to say them all that you end up with a new type of content… …email marketing novel. MORE
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data , use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both. MORE
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Personal branding is an important part of your business's PR and marketing strategy. It is more than a simple "look at me" tactic. Modern audiences want to know the person behind the brand. What are you like? What do you stand for? MORE
Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management MORE
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. MORE
Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him. For immediate relief, he applied some BenGay and took some Advil. The next day he said he felt better. A few days later, I found him sitting in his chair with a heating pad on his knees. “It It looks like your knees are still bothering you,” I pointed out. MORE
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And this is why buyer personas are so important. They take the guesswork out of marketing. MORE
The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it. James from San Francisco definitely is. MORE
As 2019 winds down, it’s natural to spend some time thinking about the year that was and the new year that’s upon us. It’s an opportunity for self-reflection, … Continue reading "5 Content Resolutions to Consider for 2020". The post 5 Content Resolutions to Consider for 2020 appeared first on Acrolinx. Blog Content Analytics Content Marketing Tone of Voice MORE
Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This data helps marketers and publishers target, value and understand online audiences. MORE
When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. MORE
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. MORE
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services. What’s more, it’s also crucial for understanding your target audience better and measuring satisfaction among your existing clients. MORE
Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years. They also stated that they expected BERT to impact at least 10% of ALL search queries.? MORE
The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. But what if they changed that pattern? MORE
Hinge Marketing
DECEMBER 12, 2019
There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. Small wonder that many firms are uncertain whether to embrace this technology, let alone know how to get the most results from it.
Marketing Insider Group
DECEMBER 30, 2019
Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation.
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Webbiquity SMM
DECEMBER 17, 2019
The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. But what if they changed that pattern?
Act-On
DECEMBER 20, 2019
Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys. Customer Journey Email Marketing Lead Management
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Measure Up Marketing
DECEMBER 10, 2019
Do you know when it’s time to bring in an outside Marketing expert? Maybe this story helps illustrate the point. Not very long ago, Mark, my husband, started limping. When I asked him what was wrong, he said his knees were bothering him. For immediate relief, he applied some BenGay and took some Advil. The next day he said he felt better. A few days later, I found him sitting in his chair with a heating pad on his knees. “It It looks like your knees are still bothering you,” I pointed out.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Oracle
DECEMBER 18, 2019
Customer Data Platforms (CDP) and Data Management Platforms (DMP) are two commonly used B2B marketing tools. They sound similar and are in some ways are the same. For example, both capture and organize data , use existing data, generate analysis and reports, create a single customer view, and work toward the aim of influencing the customer to buy. Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both.
Cintell
DECEMBER 20, 2019
Video marketing is officially the top content format B2B marketers used in 2019. And it’s no surprise. People are watching more video across various platforms. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And this is why buyer personas are so important. They take the guesswork out of marketing.
KoMarketing Associates
DECEMBER 12, 2019
LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms.
Lattice
DECEMBER 11, 2019
Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle. Wherever the truth may lie, the data doesn’t lie — alignment between the two teams means more revenue for your company. Read this story to learn the 5 key steps to sales and marketing alignment
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
PureB2B
DECEMBER 30, 2019
Businesses, along with practically any and all types of transactions, are carried out in the digital world. Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page.
BOP Design
DECEMBER 23, 2019
I’ve tried various automation and software tools to figure out which businesses have visited the Bop Design website, what they viewed, and time on each page. Understanding these user behavior metrics and crafting content as a result is a great way to position our company as a thought leader. That’s great as far as Google’s Algorithm and SEO but how does content fit into closing deals?
Only B2B
DECEMBER 23, 2019
We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? I am not surprised. With marketers who use demand and lead generation interchangeably, this is an expected result.
Engagio
DECEMBER 30, 2019
With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
ATAK Interactive
DECEMBER 12, 2019
Google BERT marks another major update to the company’s search algorithm in 2019. . The Most Important Update in Five Years . At the end of October 2019, Google announced a Bidirectional Encoder Representations from Transformers update, lovingly referred to as BERT. Google also took the unusual step of announcing that the release was the most significant update to its search algorithm in five years. They also stated that they expected BERT to impact at least 10% of ALL search queries.?
Oktopost
DECEMBER 31, 2019
When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel.
Contently
DECEMBER 3, 2019
The default in B2B marketing seems to be to make every “big rock” piece gated content, hidden behind a form. But how do you actually decide when content should be gated and when it shouldn’t? James, San Francisco. After a hiatus, Ask a Content Strategist is back by semi-popular demand. I’m like Season 8 of Scrubs ! You’re not overly excited, but you’re pretty okay with it. James from San Francisco definitely is.
Spiralytics
DECEMBER 22, 2019
Content Marketing being a huge deal this year is a given. We all know how important content marketing is to rank better, to be more visible in search and social media, to build up authority as a thought leader, to educate and inform both existing and potential customers. Content Marketing
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Acrolinx
DECEMBER 30, 2019
As 2019 winds down, it’s natural to spend some time thinking about the year that was and the new year that’s upon us. It’s an opportunity for self-reflection, … Continue reading "5 Content Resolutions to Consider for 2020". The post 5 Content Resolutions to Consider for 2020 appeared first on Acrolinx. Blog Content Analytics Content Marketing Tone of Voice
Liveintent
DECEMBER 23, 2019
Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). This data helps marketers and publishers target, value and understand online audiences.
Marketing Insider Group
DECEMBER 18, 2019
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat.
SendX
DECEMBER 11, 2019
Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services. What’s more, it’s also crucial for understanding your target audience better and measuring satisfaction among your existing clients.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
B2B PR Sense
DECEMBER 7, 2019
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Personal branding is an important part of your business's PR and marketing strategy. It is more than a simple "look at me" tactic. Modern audiences want to know the person behind the brand. What are you like? What do you stand for?
Oracle
DECEMBER 8, 2019
On the Fly is our ongoing video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Lee Odden , CEO of Top Rank Marketing , as our expert On the Fly for this episode.
Zoominfo
DECEMBER 20, 2019
Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no. We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. Read on to see what’s hot, what’s not, and what has changed since the last time you looked. What’s Hot in Cold Email Subject Lines.
The Point
DECEMBER 13, 2019
The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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