December, 2019

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How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]

Webbiquity

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content.

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7 Reasons Why ABM Fails and How to Avoid Them

Engagio

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges.

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The Complete Guide to Data Enrichment

Oktopost

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out

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The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

More Trending

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Some stock photos are bad. Some stock photos are good. Most are bland, by design. But there’s also a weird subsection of stock imagery that emphasizes stereotypes. Given that the U.S. Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop.

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AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech. As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup.

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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

Authenticity is the name of the game when it comes to recruiting. In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

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6 SaaS Marketing Success Stories to Inspire Your Growth Strategy

Roketto

Success in the business world—especially SaaS—is a funny and fickle thing. To some, it’s anything up and to the right. To others, it’s a well-defined KPI hitting its mark—even if that takes rounding it to a third decimal place.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2. But as marketers, we are good capitalists. And as good capitalists, we must buy things for our teams.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Workflows for Email Marketing Automation to Boost Your Business

Biznology

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This makes sure that day and night you can follow up on any lead to increase conversions to paying customers. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

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What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of inte

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7 Top Takeaways from Black Friday and Cyber Monday Weekend

Liveintent

We can’t tell you if your people have been naughty or nice – we’ll leave that to jolly old St. Nick. But with a people-based marketing platform that reaches a verified audience of more than 250 million monthly, we can definitely tell you how ads have performed. Take Black Friday, Cyber Monday, and the weekend in between. We pulled advertising performance data across our exchange and have made a list of our findings.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. 1.

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How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. We at MarTech Advisor, spoke to 14 top-notch marketers to understand what’s in store for marketers, and which marketing trends and predictions will reign

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Working with a Video Production Company: 9 Steps to Success

Vidyard

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. They are experts at what they do, and if you haven’t used one yet—here’s why you might want to and how to do it effectively.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo.

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21 Books in 2019 That Make Great Reads for Content Marketers

Content Marketing Institute

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute.

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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

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2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Tap into #hashtagholidays throughout the year. There is power in relevancy. When it comes to online content, it can appear easy to build connections, but it is, in fact, harder. Through social media, we lose the human interaction and the ability to experience non-verbal communication.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Marketo Champion Karan Hari Quadrupled His Income

Adobe Experience Cloud Blog

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers. What’s causing this trend?

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M&A Branding and Marketing: Threats, Opportunities, and Strategies

Hinge Marketing

Professional services firms are no strangers to the M&A landscape. If your firm hasn’t been part of a merger or acquisition, some of your competition certainly has. Global M&A activity broke all-time records during the first half of 2018 — reaching over $2.5 trillion in value, with US-based firms leading the charge. Healthcare, technology and media-related brands have experienced the most consolidation, but increasingly complex and global projects have also driven the demand for similarl