November, 2019

How to Market to Millennial Business Owners

Matchcraft

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research , there are currently 1.8 Billion millennials worldwide. And by the end of 2020, 3 out of 10 Americans will be millennials. . It is expected that 33% of all purchases made in 2020 will be by millennials representing a buying power of $1.4

3 Outdated Grammar Rules That No Longer Apply

ClearVoice

Do grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a sentence with a preposition, splitting an infinitive, and beginning a sentence with a conjunction. While language requires structure, it is fluid and changes with the ages. A spirited discussion erupted in the office the other day about ending sentences with a preposition.

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Why Lyft decided to build their own internal martech platform

chiefmartech

A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly. I’ve referred to them as “dark martech” because of that lack of visibility across the industry.

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9 Email Marketing Subject Lines Live From My Email Inbox — And How To Fix Them

Square 2 Marketing

Email Marketing Won’t Work If Your Subject Lines Are Weak. Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website. In fact, we could look at the entire buyer journey and find a use case for email marketing at almost every stage. But if you send emails with weak subject lines, you’re wasting your time, money and energy.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

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Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel?

Animated PNGs in Email: An Alternative to GIFs?

Litmus

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs. But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too. Reasons to use APNGs in email.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button. Have a question you’re trying to answer? Type it into a search engine. That checklist to help plan your route… content. That video tutorial on how to change your car’s oil… content.

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The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute. Company News

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Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy. In this article, we’ve picked out the most important conversion rate optimization statistics to help you move forward with your strategy and get more conversions! What Is a Conversion Rate? Before we dive into the stats, let’s go over what conversion rate really means.

What Are They Thinking? B2B Prospects and Your Landing Pages

Golden Spiral

The Article in 60 Seconds. Your landing pages are the difference between inbound lead conversion and turning a prospect away to your competition. Website User Experience Design Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples. Of course, depending on the nature of your business, your own marketing team might look a little different. However, we are willing to bet that one role you don’t have filled is a data scientist. Data scientists are paid well — and for good reason.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . Mature organizations that have cozied up to their customers in the past with traditional marketing channels are now facing a downright breakdown.

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility.

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Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. A successful B2B brand accurately communicates the why, how and what’s next. It encompasses your mission, capabilities, differentiators and vision (not just your logo).

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. That’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

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What Do Marketers Need to Know About AI?

Oracle

Until the robots take all the jobs for themselves, marketers need to understand how to make the most of their AI partners. Unfortunately, steep barriers to entry — and confusion about the definition of “true AI” — make that easier said than done. To use AI-powered tools effectively, marketers need a crash course on what AI is, what it can (and can’t) do, and how those capabilities complement existing tools and processes.

7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. This is a good thing, of course – but it also means you’re less likely to find them making dumb mistakes.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. There are so many factors that contribute to the success of an email program, no matter what kind of campaign you’re running. You have to consider subject lines, content, and graphics.

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5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Software that speeds up common tasks, and enables you to do the uncommon.

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How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.