November, 2019

How to Market to Millennial Business Owners

Matchcraft

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research , there are currently 1.8

3 Outdated Grammar Rules That No Longer Apply

ClearVoice

Do grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a sentence with a preposition, splitting an infinitive, and beginning a sentence with a conjunction.

Rules 105

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Why Lyft decided to build their own internal martech platform

chiefmartech

A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly.

Build 105

9 Email Marketing Subject Lines Live From My Email Inbox — And How To Fix Them

Square 2 Marketing

Email Marketing Won’t Work If Your Subject Lines Are Weak. Email marketing is key to connecting with clients and prospects. Email marketing is also important to continuing the conversation with people when they leave your website.

Email 82

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Email Open Rates Best Practices

SendX

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

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Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Lead Generation Tactics via the Buyer’s Journey

NuSpark

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

Animated PNGs in Email: An Alternative to GIFs?

Litmus

Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.

Email 113

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Follow These 5 Steps to Start Building Your Content Strategy

Contently

Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

Build 161

The 5 Common Mistakes Every Content Marketer Should Know

Content Marketing Institute

Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers.

Conversion Rate Optimization Statistics You Need to Know

Optinmonster

Do you feel like your conversion rates are lower than usual? Sometimes seeing the statistics can help you know what works best for your conversion rate optimization strategy.

What Are They Thinking? B2B Prospects and Your Landing Pages

Golden Spiral

The Article in 60 Seconds. Your landing pages are the difference between inbound lead conversion and turning a prospect away to your competition. Website User Experience Design Content Marketing

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. .

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies.

PR 87

Common Issues Strangling B2B Branding

BOP Design

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process.

Brand 76

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

A Quick Guide to Bootstrapping Your Digital Marketing Efforts With SEO

Webbiquity

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth.

SEO 224

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020.

Trends 285

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

SEO No! Common SEO Mistakes and How to Clean Them Up

Act-On

Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

SEO 178

What Do Marketers Need to Know About AI?

Modern Marketing

Until the robots take all the jobs for themselves, marketers need to understand how to make the most of their AI partners. Unfortunately, steep barriers to entry — and confusion about the definition of “true AI” — make that easier said than done.

It’s Black Friday Into December for MarTech Tools

Webbiquity

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

Tools 255

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.