Expert insights. Personalized for you.
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. MORE
If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove. MORE
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. MORE
What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever. MORE
Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” MORE
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. MORE
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. MORE
Guest post by Jaren Nichols. New business owners know that a review has the potential to make or break their business. MORE
Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? MORE
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered. MORE
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? MORE
As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving. MORE
Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared MORE
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. MORE
Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. MORE
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing MORE
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. MORE
When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. MORE
It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation. MORE
Guest post by Jon Terry. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. MORE
“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. MORE
“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content MORE
The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. MORE
In the mid 2000s, the emergence of online video transformed how marketers reached their target audience. MORE
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. MORE
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. MORE
DiscoverOrg
AUGUST 14, 2018
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?
Act-On
AUGUST 22, 2018
Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers.
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Marketing Insider Group
AUGUST 13, 2018
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
AUGUST 16, 2018
During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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DiscoverOrg
AUGUST 23, 2018
The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets.
Webbiquity
AUGUST 7, 2018
The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.
Marketing Insider Group
AUGUST 30, 2018
Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads?
B2B PR Sense
AUGUST 23, 2018
Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.
Advertisement
Account-Based Marketing is a strategy, not a solution.
KoMarketing Associates
AUGUST 23, 2018
“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it.
Act-On
AUGUST 28, 2018
Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared
Modern Marketing
AUGUST 29, 2018
In the mid 2000s, the emergence of online video transformed how marketers reached their target audience.
Webbiquity
AUGUST 28, 2018
Guest post by Jaren Nichols. New business owners know that a review has the potential to make or break their business.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Marketing Insider Group
AUGUST 9, 2018
Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
ViewPoint
AUGUST 27, 2018
Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.”
KoMarketing Associates
AUGUST 13, 2018
As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.
Act-On
AUGUST 21, 2018
“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Contently
AUGUST 16, 2018
What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.
Webbiquity
AUGUST 21, 2018
Guest post by Jon Terry. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.
Marketing Insider Group
AUGUST 15, 2018
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.
ViewPoint
AUGUST 20, 2018
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
KoMarketing Associates
AUGUST 21, 2018
If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove.
Act-On
AUGUST 29, 2018
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing
ANNUITAS
AUGUST 30, 2018
It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.
Webbiquity
AUGUST 2, 2018
Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
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