DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Well, it’s really not as hard as you think. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Ready? You can do this!

Account Based Marketing 131

Account Based Marketing Segmentation Contact Persona 131

Act-On

AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads. Demand & Lead Generation B2B demand generation lead lead generation leads marketing

Leads 159

Leads Lead Tips B2B 159

Marketing Insider Group

AUGUST 13, 2018

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. The post How to Define and Measure the ROI of Content Marketing? appeared first on Marketing Insider Group. Content Marketing

Measurement 218

Measurement ROI Content Marketing Content 218

B2B PR Sense

AUGUST 2, 2018

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts. Read on for your Primer on B2B Influencer Marketing. 9 Expert Guides on B2B Influencer Marketing Strategy.

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B2C B2B Tactics PR 256

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Zoominfo 214

Zoominfo Churn Rate RSS SERP 214

Influitive

AUGUST 31, 2018

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep.

Customer 190

Customer Communities Review Demand Generation 190

KoMarketing Associates

AUGUST 7, 2018

You wanted to increase conversion rates. So, you started testing all the basic, obvious things. You split-test headlines, calls to action, hero shots, and copy. You split-test form fields and a couple of different layouts. You tested whether adding a testimonial or a trust certificate might help. Maybe you even did some multivariate testing. Hopefully, you got lucky. A couple of those tests worked. Maybe not everything you tried worked, but some of it did.

Conversion Rate 190

Conversion Rate Rate Conversion Test 190

Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. The post Why Social Media Is Important for Business Marketing appeared first on Marketing Insider Group. Content Marketing Social Media

Social Media 205

Social Media Media Social Business 205

Kabbage

AUGUST 30, 2018

When people think of marketing, they typically think of tactics such as flyers, social media or commercials. When you own a small business, … Read More. The post 5 Cheaper Marketing Tips to Help Grow Your Small Business appeared first on Grow With Kabbage. Marketing Featured Mobile Featured

Small Business 160

Small Business Help Tips Business 160

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Zoominfo

AUGUST 27, 2018

Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know. What is user-generated content?

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User-Generated Generation Zoominfo Hashtag 177

Oracle

AUGUST 13, 2018

The social media usage habits of millennials continue to change – and so your social media marketing needs to change also. This is necessary in order to keep up with new trends and the constant search for the “Next Big Thing.” ” Here are 3 tips to reach more millennials with your social media marketing. Tip #1: Experiment with More Than Just Facebook and Twitter Ok, we get it, Facebook is easy and safe. So is Twitter.

Social Media 177

Social Media Tips Media Social 177

B2B PR Sense

AUGUST 23, 2018

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. Euphemisms.

Press 157

Press Release Help Tools 157

KoMarketing Associates

AUGUST 16, 2018

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser. From there, they will discover and focus on the most effective ad match-ups. What makes these ads really appealing, however, is that they allow for ads to include an additional headline and description.

Search 189

Search Effective Effectiveness Ads 189

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

AUGUST 30, 2018

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]. The post Why CMOs Should Care About Psychology appeared first on Marketing Insider Group. Marketing Strategy

Ads 189

Ads Brand Branding Strategy 189

Act-On

AUGUST 28, 2018

Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

Tips 141

Tips Content Traffic Effective 141

Zoominfo

AUGUST 6, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple.

Buyer Personas 164

Buyer Personas Persona SEO Strategy 164

Oracle

AUGUST 31, 2018

By Jennifer Dennis, Director, Marketing, Oracle Marketing Cloud. Oracle Marketing Cloud is hitting the road. Bringing our customers, partners, leaders, and product and services experts together for visionary thought leadership. These FREE half-day events kick off in Toronto September 12, highlighting the latest best practices and innovative breakthroughs around Oracle Eloqua and Oracle Responsys.

Eloqua 150

Eloqua B2C Tips Segmentation 150

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Influitive

AUGUST 2, 2018

If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as.

Question 138

Question Best Practice Prospect Research 138

KoMarketing Associates

AUGUST 23, 2018

“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Custom Publishing 189

Custom Publishing Personalization Experience Marketing Automation 189

Marketing Insider Group

AUGUST 21, 2018

Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […]. The post 5 Tips for Making Sure Your Influencer Marketing Is Worth the Money appeared first on Marketing Insider Group. Social Media

Tips 182

Tips Tools Plan Brand 182

Act-On

AUGUST 21, 2018

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Content 136

Content Best Practice Question Practices 136

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Zoominfo

AUGUST 27, 2018

There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

Statistics 159

Statistics Zoominfo Validation Contact 159

Oracle

AUGUST 10, 2018

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does have its limits.

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Segmentation Classified Loyalty Touchpoints 150

Influitive

AUGUST 14, 2018

There’s nothing quite like the rush of energy you get from hosting a live event. We just came back from Quick Base EMPOWER18, our annual user conference in Austin, which included 750+ customers and partner attendees. Everyone is super fired up, but especially our customers. I wanted to share an inside look at how we.

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Conference Customer Event Marketing Communities 136

KoMarketing Associates

AUGUST 13, 2018

As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving. Walker Sands recently conducted the “State of Martech 2018” report and discovered that most marketers (48 percent) believe that the marketing technology landscape has “evolved rapidly” over the past three years. In addition, most respondents (37 percent) claim that their company’s use of marketing technology has grown steadily over the same time period.

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Survey Research Rate Report 188

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer