August, 2018

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

Tips on How B2B Marketers Can Get More Leads

Act-On

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers.

Lead 207

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How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

B2C 332

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

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More Trending

Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg

The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

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Why CMOs Should Care About Psychology

Marketing Insider Group

Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads?

Ads 285

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.

Press 193

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Use B2B Marketing Automation to Personalize the Customer Experience

KoMarketing Associates

“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. We are so close to achieving it.

5 Tips to Get Your Content Shared More Often

Act-On

Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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How CMOs Can Leverage Video Marketing

Modern Marketing

In the mid 2000s, the emergence of online video transformed how marketers reached their target audience.

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Why Reviews are Beginning to Matter for B2B Businesses

Webbiquity

Guest post by Jaren Nichols. New business owners know that a review has the potential to make or break their business.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Social Media Is Important for Business Marketing

Marketing Insider Group

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

If You Work for a Company that Doesn’t Believe in Marketing, Resign

ViewPoint

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.”

Work 181

Marketers Struggle with Agility in Fast-Evolving MarTech Landscape

KoMarketing Associates

As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.

Survey 245

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

When to Use Humor in Content Marketing

Contently

What happens if a brand makes you laugh but you miss the point of the content after the joke lands? It’s easy enough to recall legitimately funny marketing campaigns. NBA on ESPN nailed its RV series. “Shaq playing Scrabble” is still one of my favorite commercials ever.

Six Lessons Learned from High-Performing Lean Teams

Webbiquity

Guest post by Jon Terry. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

10 Ways to Differentiate Your Brand Through a Better Customer Experience

Marketing Insider Group

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.

Why Sales Needs Fewer Leads

ViewPoint

Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever considered that your sales reps need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove.

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

Act-On

Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing

What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

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You’re Wasting Your Time on Social Media

Webbiquity

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.