August, 2018

7-Step DIY Data Segmentation for Account-Based Marketing

DiscoverOrg

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?

Tips on How B2B Marketers Can Get More Leads

Act-On

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers.

Lead 206

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

B2C 327

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Industrial Content Marketing that Engages Engineers

Industrial Marketing Today

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it.

More Trending

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team.

Intent 316

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions.

Class 211

Social Media Statistics Marketers Need to Know [Infographic]

Marketing Insider Group

In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting.

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

Reachforce

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

CDP Myths vs Realities

Customer Experience Matrix

A few weeks ago, I critiqued several articles that attacked “myths” about Customer Data Platforms. But, on reflection, those authors had it right: it’s important to address misunderstandings that have grown as the category gains exposure. So here's my own list of CDP myths and realities.

How to Effectively Prepare for Google Responsive Search Ads

KoMarketing Associates

During the Google Marketing Live conference a few weeks ago, Google once again shook up the paid search world with the announcement of Responsive Search Ads. With these ads, Google will automatically mix, match and test combinations of ad copy provided by the advertiser.

Search 246

Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg

The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets.

Social 223

Why Reviews are Beginning to Matter for B2B Businesses

Webbiquity

Guest post by Jaren Nichols. New business owners know that a review has the potential to make or break their business.

Review 190

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why Social Media Is Important for Business Marketing

Marketing Insider Group

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

5 Tips to Get Your Content Shared More Often

Act-On

Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

Tips 183

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.

Press 183

Marketers Struggle with Agility in Fast-Evolving MarTech Landscape

KoMarketing Associates

As marketers continue to integrate marketing technology into their strategies, new research shows that they believe it is quickly evolving.

Survey 245

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What You Can Learn From Your Inbound Marketing Data Analytics

Reachforce

How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. marketing data

BadTech Is the Next New Thing

Customer Experience Matrix

Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech. I’m referring to is the backlash against big tech firms – Google, Amazon, Apple, and above all Facebook – that have relentlessly expanded their influence on everyday life.

5 Tips for Making Sure Your Influencer Marketing Is Worth the Money

Marketing Insider Group

Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales.

Tips 252

The Anatomy of a Top-Notch E-commerce Website [Infographic]

Webbiquity

Guest post by James Patterson. More than two decades have passed since the first e-commerce transaction took place in 1994 , when a consumer from Philadelphia used a credit card to buy a music album via his computer. That single purchase signaled the start of the e-commerce phenomenon.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

If you’re going on a vacation, you will have a hard time doing so without a mode of transportation. If you’re looking to play a game of basketball, you need a hoop. Baseball? You will need a bat, ball, and glove.

Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

How CMOs Can Leverage Video Marketing

Modern Marketing

In the mid 2000s, the emergence of online video transformed how marketers reached their target audience.

Video 249

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy