Fri.Jan 10, 2020

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Modern Marketing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet.

Leveraging Social Media to Find Your Audience

QuanticMind

Social media presents a unique opportunity for advertisers.

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Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen HCM Essentials

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media.

Content Marketing in the Media Apocalypse

Contently

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing.

Media 107

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Chatbots Improve User Experience on Your Website

Sharpspring

As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently.

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Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store.

Sites 81

Email Marketers, It’s Time to Break Out of Your Silos

Litmus

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next? Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working.

Email 78

How to Incorporate Customer Stories Into Your Goal-Setting

ClearVoice

As an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly, loudly and proudly. But as with any business, there is always so much to do, and yet, so little time to execute.

Delivering Episode 13: How Integrations are Driving Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Episode Transcript.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

When is the Right Time to Hire an Agency for Your B2B Tech Company?

Golden Spiral

The Article in 60 Seconds. Have you ever thought about outsourcing your marketing efforts but been afraid? Many marketing leaders mistakenly think that hiring a consultancy or agency is a sign of weakness. They say it communicates, "Our CMO can't do the work.".

CMO 72

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience.

Predictive Modeling: How Data Can Help You Predict the Future

Evergage

As a marketer, do you ever wish you could predict the future? If you could just figure out which shoppers were more likely to buy something in the next month, for example, you would know which of them to target with ads. If you could just identify which customers were likely to churn in the [.].

Help 67

Who Should Have Input on Your Content Calendar and Why?

DivvyHQ

When developing your content calendar, which is something that you’ll do throughout the year, certain stakeholders should provide input. So who should you invite to the planning table?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 Can’t-Miss B2B Events in 2020

Content4Demand

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person.

Retailers leverage customer data to drive personalized experiences

ClickZ

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others.

The Best Word of Mouth Marketing Strategies to Use in 2020

SendGrid

Learn how to use word of mouth marketing to light the spark that'll create a wildfire marketing campaign. The post The Best Word of Mouth Marketing Strategies to Use in 2020 appeared first on SendGrid. Best Practices Multichannel

10 KOL Marketing Trends in China for 2020

Digital Marketing World Forum

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. Influencer marketing will be more popular—and more effective. KOLs aren’t going anywhere in the coming year.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Improved Sales Forecasting Through AI and ML

Martech Advisor

Sales forecasting has traditionally been known for inaccuracies and taking too long. In the new world of AI and ML, this is changing. By leveraging these emerging technologies, companies are better able to forecast their sales, says, Geoff Birnes, SVP Customer Engagement.

Why SEO - Top 15 Reasons to Focus on SEO in 2020

Brightedge

Why SEO? This is a question SEOs and digital marketers face inside and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites.

SEO 83

What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

The future of women in martech looks promising. Did you know that 48% of CMOs hired in the first half of 2019 comprised of women? Today we turn the spotlight on this critical issue, discussing: Seven trends poised to influence the future of marketing technology.

How to Connect Your Landing Page to Your Sales Funnel

ConvertKit

Every good sales pitch starts with a. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Making a Content Strategy Template? Here’s What to Consider

SmarkLabs

The internet is a vast, infinite hole of everything you’ll ever need to know. What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content.

Most Impactful Ways To Generate And Nurture Your B2B Leads

Altitude Branding

The number one question for every business: “How to generate leads?”. And while 47 percent of marketers prioritize generating quality leads, a report revealed that 32 percent of marketers said that lead generation is also that one area that poses the biggest challenge. . link].

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen HCM Essentials

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media.

Who Should Have Input on Your Content Calendar and Why?

DivvyHQ

When developing your content calendar, which is something that you’ll do throughout the year, certain stakeholders should provide input. So who should you invite to the planning table?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.