Fri.Jan 10, 2020

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Modern Marketing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet.

Leveraging Social Media to Find Your Audience

QuanticMind

Social media presents a unique opportunity for advertisers.

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Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media.

Content Marketing in the Media Apocalypse

Contently

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience.

More Trending

When is the Right Time to Hire an Agency for Your B2B Tech Company?

Golden Spiral

The Article in 60 Seconds. Have you ever thought about outsourcing your marketing efforts but been afraid? Many marketing leaders mistakenly think that hiring a consultancy or agency is a sign of weakness. They say it communicates, "Our CMO can't do the work.".

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Retailers leverage customer data to drive personalized experiences

ClickZ

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others.

Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

Shopify is simple and easy-to-use e-commerce software that powers more than 1 million merchants. With so many online stores competing for customers, it can be hard to get the desired organic visibility for your own Shopify store.

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10 Can’t-Miss B2B Events in 2020

Content4Demand

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Incorporate Customer Stories Into Your Goal-Setting

ClearVoice

As an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly, loudly and proudly. But as with any business, there is always so much to do, and yet, so little time to execute.

Email Marketers, It’s Time to Break Out of Your Silos

Litmus

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next? Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working.

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Who Should Have Input on Your Content Calendar and Why?

DivvyHQ

When developing your content calendar, which is something that you’ll do throughout the year, certain stakeholders should provide input. So who should you invite to the planning table?

10 KOL Marketing Trends in China for 2020

Digital Marketing World Forum

Brands and marketers should be formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. Influencer marketing will be more popular—and more effective. KOLs aren’t going anywhere in the coming year.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Images, GIFs or Video: Which Perform Best on Instagram?

Hubspot

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.

How to Connect Your Landing Page to Your Sales Funnel

ConvertKit

Every good sales pitch starts with a. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page.

Chatbots Improve User Experience on Your Website

Sharpspring

As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently.

Improved Sales Forecasting Through AI and ML

Martech Advisor

Sales forecasting has traditionally been known for inaccuracies and taking too long. In the new world of AI and ML, this is changing. By leveraging these emerging technologies, companies are better able to forecast their sales, says, Geoff Birnes, SVP Customer Engagement.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Top 10 Digital Marketing Articles of this Week: 10th January 2020!

PageTraffic

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search. Please visit PageTraffic Buzz for the full article. Digital Marketing

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Boost ‘Inside Sales’ Success: Upgrade Your Contact list with Email appending and CRM

Data Cleaning/CRM Appending

B2B sales have evolved. While the traditional means of sales such as cold calling still hold its ground, it is the data solutions such as e-mail appending and marketing that are catching the fancy of decision-makers. A sales team thrives on productivity and efficiency.

List 52

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media.

Delivering Episode 13: How Integrations are Driving Email Marketing

Litmus

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Episode Transcript.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Content Syndication: A Key Tactic for Building Brand Awareness

Aberdeen

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media.

Tips for retaining customers after the holiday season

QuickPivot

With the busy 2019 holiday shopping season coming to a close, retailers can fully set their sights on executing their goals for 2020. While final numbers have not yet been released for the entire holiday season, the National Retail Federation reports that a record 189.6

Making a Content Strategy Template? Here’s What to Consider

SmarkLabs

The internet is a vast, infinite hole of everything you’ll ever need to know. What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content.

Most Impactful Ways To Generate And Nurture Your B2B Leads

Altitude Branding

The number one question for every business: “How to generate leads?”. And while 47 percent of marketers prioritize generating quality leads, a report revealed that 32 percent of marketers said that lead generation is also that one area that poses the biggest challenge. . link].

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!