Tue.Jun 04, 2019

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics


An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

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How to Run an Effective and Engaging B2B Webinar


A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. If you’re one of them, you might be wondering how you can maximize the results you get.

6 Technical SEO Factors Preventing Your Content From Ranking


Here are six common technical issues that prevent your content from ranking, and how to fix them. The post 6 Technical SEO Factors Preventing Your Content From Ranking appeared first on MarketMuse. Content Optimization

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10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been.

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51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals


Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

5 Outbound Calling Best Practices

Smashmouth Marketing

Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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Segmentation for Winning in the Market

Measure Up Marketing

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing.

Why Your Audience Needs Stories: It’s a Brain Thing

Content Marketing Institute

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine.

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program


I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time. How has it changed? The big changes have been in the use of marketing technology.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Build a Competitive Fortress for Your B2B Company

Fusion Marketing Partners

Lisa Magnuson, Founder and CEO of Top Line Sales, asked for my input on a book she is writing on […]. Competitor Competitive Advantage

Customer Experience Begins In House

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Your employees are essential to your customer’s experience with your brand. While marketing efforts may be the doorway into your organization, your frontline employees are the living room.

Why Your Bounce Rate Is High & How to Lower It


Bounce rate is a metric representing the percentage of site visitors who land on your website and do nothing on the page they entered.

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CCPA Quick Facts for Marketing


Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

B2B Product Launch Lessons from Apollo 10

Golden Spiral

Before Neil Armstrong uttered his immortal “That’s one small step for a man,” as he became the first person to set foot on the moon, there was another NASA moon mission.

How Can You Be a Thought Leader If You’re Following Everyone Else?


Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd?

Are you regularly reviewing your transactional emails? Here’s why you should.


Almost every brand relies on transactional emails like shipping confirmations, payment reminders, or password resets to keep their business running.

The Best Outbound Sales Strategies and How To Track Performance


Like its best practitioners, outbound sales is just too persistent to be ignored. It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

When is a Team Ready for a Content Marketing Platform?


Content marketing platforms can address a multitude of challenges for companies on the rise. They’re not, however, a cure-all. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision.

How to Scale Your Account Based Marketing Efforts Faster

B2B Lead Blog

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

New Webinar Alert - Build a Toolkit and Playbook for Successful Websites

Hannon Hill

Join us for a webinar with NewCity on June 26 to learn how to create better user experiences across the digital landscape and empower people to build better websites

How to Stand Out at a Trade Show: A Guide for Marketers


When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.