Tue.Jun 04, 2019

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics


An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

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How to Run an Effective and Engaging B2B Webinar


A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. If you’re one of them, you might be wondering how you can maximize the results you get.

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6 Technical SEO Factors Preventing Your Content From Ranking


Here are six common technical issues that prevent your content from ranking, and how to fix them. The post 6 Technical SEO Factors Preventing Your Content From Ranking appeared first on MarketMuse. Content Optimization

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10 Content Promotion Tools You Need To Consider

Marketing Insider Group

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been.

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51% of Marketers Are Now Using CDPs to Make the Most of Their Data

KoMarketing Associates

In an effort to harness data and provide a more personalized, memorable experience to customers, new research shows that companies are turning to customer data platforms (CDP) or at least have plans to do so in the near future.

The Entrepreneur Interview Series #15: Adam Hempenstall, Better Proposals


Proposal writing is the bane of every consultant, sales rep, freelancer, and account manager who has to produce them. It’s tedious, takes time away from billable activities or prospecting, and offers no guarantee of any return on the effort.

5 Outbound Calling Best Practices

Smashmouth Marketing

Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment.

Segmentation for Winning in the Market

Measure Up Marketing

In today’s environment, your prospective and existing customers typically have multiple choices to meet their needs. Therefore, business success often boils down to effective market segmentation, identification, and sizing.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Is Lead Scoring?

Ignite Tech

Lead scoring is a method of ranking prospects according to their sales readiness.

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Prospect Experience Marketing: Find the Gold in Your Lead Generation Program


I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time. How has it changed? The big changes have been in the use of marketing technology.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why Your Audience Needs Stories: It’s a Brain Thing

Content Marketing Institute

Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine.

How to Build a Competitive Fortress for Your B2B Company

Fusion Marketing Partners

Lisa Magnuson, Founder and CEO of Top Line Sales, asked for my input on a book she is writing on […]. Competitor Competitive Advantage

Why Your Bounce Rate Is High & How to Lower It


Bounce rate is a metric representing the percentage of site visitors who land on your website and do nothing on the page they entered.

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CCPA Quick Facts for Marketing


Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Customer Experience Begins In House

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Your employees are essential to your customer’s experience with your brand. While marketing efforts may be the doorway into your organization, your frontline employees are the living room.

B2B Product Launch Lessons from Apollo 10

Golden Spiral

Before Neil Armstrong uttered his immortal “That’s one small step for a man,” as he became the first person to set foot on the moon, there was another NASA moon mission.

Weekly Wisdom with Andrea D'Ottavio: Tactical Strategies for Finding Customers on Instagram


Need helpful and fast ways to gather a list of potential customers on Instagram? Andrea D‘Ottavio breaks down exactly how you can do that, shows you which tools to use and shows you how to use them in this Weekly Wisdom video. Social Media

How Can You Be a Thought Leader If You’re Following Everyone Else?


Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. But does it really make a difference? What exactly is thought leadership? And can you be a leader when you’re simply following the crowd?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Scale Your Account Based Marketing Efforts Faster

B2B Lead Blog

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers?

The Best Outbound Sales Strategies and How To Track Performance


Like its best practitioners, outbound sales is just too persistent to be ignored. It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing.

Building Trust in Sales: A Guide for Sales Professionals


Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. Why would your B2B sales prospects be any different?

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When is a Team Ready for a Content Marketing Platform?


Content marketing platforms can address a multitude of challenges for companies on the rise. They’re not, however, a cure-all. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!