Brandfolder

DECEMBER 18, 2016

Did you catch our announcement about Brandfolder Advanced Video? There’s a reason why we see video as crucial for our clients. There’s also a reason why having a video marketing.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Marketing 40

B2B Marketing Directions

DECEMBER 18, 2016

By this point, most B2B marketers are well into their planning for 2017, and it appears that many marketers will have healthy marketing budgets in the coming year. Several research studies have found that a majority of marketers are expecting their budgets to increase in 2017. For example, in the August 2016 edition of The CMO Survey (sponsored by Deloitte, the American Marketing Association, and Duke University's Fuqua School of Business), respondents, on average, expected their marketing budge

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

i-Scoop

DECEMBER 18, 2016

Research, conducted by MARU VCR&C on behalf of the IAB, shows the Internet of Things device ownership and buying interests of American consumers, while looking at the advertising opportunity on the screens of IoT-connected devices. When the IAB (Interactive Advertising Bureau) publishes a report on any given topic you know that the ad industry is […].

Advertisements 32

Advertisements Advertising Research Buy 32

TaylorMadeIn KEW

DECEMBER 18, 2016

Apparently not. Apparently here in the UK we B2B marketers are not committed enough to our content marketing… and that’s why it’s failing us. At least, that’s the conclusion of the CMI and its 2017 B2B Content Marketing Benchmarking Report (UK) which was launched on 7 December. Like its North American counterpart, the verdict on the UK state of ‘content marketing’ is not that content marketing isn’t working, it’s that B2B marketers aren’t doing it right.

Planning 48

Planning Content Marketing Work Management Content 48

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales