Expert insights. Personalized for you.
I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post. MORE
Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Fleets, which aren't yet available in the U.S. , are similar to that of Instagram Stories. MORE
Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative. MORE
The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […]. The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue. MORE
Introduction. You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market cornered, but the seasonality of your product could make it difficult to sell sometimes more than others. MORE
Education has evolved a ton in the last decade. There have been loads of digital learning innovations and lots of new tools added to classrooms of all kinds. One of those is video. Teachers have been using video (and Vidyard) for years to engage and educate their students. (In In some cases, they’ve even come up with creative ways for students to use video for projects.). MORE
I hope you, your families and friends continue to be well, safe and healthy. Week 8 of house arrest continues…well, in much the same way the previous 7 weeks have :). Grateful for the beautiful weather in the Bay Area and the ability to enjoy the tranquility and rejuvenating quality of my early morning walks. MORE
Reading Time: 4 minutes. Spotify’s daily playlists. Netflix’s recommendations. Google’s personalized ads. It’s 2020, and consumers live in a personalized world. Their data has been mined and parsed and analyzed by their favorite products and services, so that their every experience can be tailored to their specific desires. MORE
What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. MORE
The Truth: Subscribers watch your YouTube channel for you, not for ads. In 2020 brand authenticity is king. With 1 out of 3 people using ad blockers it’s incredible to think that influencers would still trade their brand image for pennies on the dollar using outdated business models. . But let’s be fair, it’s not their fault and YouTubers aren’t alone. MORE
B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. But I’d argue that it isn’t enough to just have great content. You need to have a holistic strategy that leverages influencer insights across multiple channels and tactics. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us. MORE
Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses. MORE
This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything. Communicate with Purpose. Keep Your List Up to Date. Content Marketing MORE
What’s the most desirable trait every company today wants boatloads full of? Innovation. In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. You’re likely racing to come up with the most innovative ideas to gain a competitive edge. MORE
Guest Blog Post by AudioGo. Audio’s been making a lot of noise in the past couple of years. Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. At a time where a record 77% of online Americans were streaming music, we even saw wireless earbuds enjoying a moment in the past year too. Drive Brand Awareness. MORE
According to Sales Hacker , there are five core sales activities that can be optimized with technology. For every core sales activity, there are countless tools to choose from — some that specialize in a single function and some that encompass several. The combination you select to support your day-to-day operations becomes your “sales stack.”. Your organization’s sales stack will likely look a bit different from those of your competitors, but that doesn’t mean one is right or wrong. MORE
There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner. MORE
Today, it's easy to automate tasks by getting services and platforms talking to each other. One such service, IFTTT, enables marketers to shave literally hours off routine content marketing tasks. Check out our list of 17 useful applets for content marketers. MORE
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back. MORE
Cloud Growth: Open Source Database Management Systems’ Time to Shine. The big three cloud providers (AWS, Microsoft Azure, and Google Cloud) reported their 2020 Q1 earnings last week, and the growth in their cloud platforms was staggering. AWS, Azure, and Google Cloud grew at 33%, 40%, and 52% respectfully. Prior to this growth in the Cloud, most organizations only had a few options for their proprietary database management system. MORE
Today’s consumers want options. They like being able to review a few possibilities and perform their own research on each to determine which option is the best fit for their needs. It can seem somewhat overwhelming, but since information is literally at our fingertip, it’s never been easier to access what we need to make informed decisions. . And small businesses looking for solutions to their marketing automation needs are no different. MORE
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. In this setting, we would live and die by analytics and pivoted daily based on what the data was telling us. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools. MORE
Audience behavioral data has always been a valuable tool for marketers. Keeping track of audience behavior on your website can tell you a lot about which traffic sources and content pieces are most valuable when it comes to driving leads and ultimately conversions. Now first-party behavioral data is just the beginning. Performance marketers can use behavioral data from second-party sources (e.g. other websites) and third-party sources (e.g. MORE
Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses. MORE
Jump ahead. What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. Want to build a cohesive funnel from your Instagram page? MORE
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal. Content Marketing YouTube MORE
Oracle
MAY 8, 2020
There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner.
Heinz Marketing
MAY 8, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. In this setting, we would live and die by analytics and pivoted daily based on what the data was telling us. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools.
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Unbound B2B
MAY 8, 2020
Introduction. You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market cornered, but the seasonality of your product could make it difficult to sell sometimes more than others.
Industrial Marketing Today
MAY 8, 2020
Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Zoominfo
MAY 8, 2020
What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Biznology
MAY 8, 2020
I hope you, your families and friends continue to be well, safe and healthy. Week 8 of house arrest continues…well, in much the same way the previous 7 weeks have :). Grateful for the beautiful weather in the Bay Area and the ability to enjoy the tranquility and rejuvenating quality of my early morning walks.
ConvertKit
MAY 8, 2020
Jump ahead. What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. Want to build a cohesive funnel from your Instagram page?
Golden Spiral
MAY 8, 2020
This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything. Communicate with Purpose. Keep Your List Up to Date. Content Marketing
SmartBug Media
MAY 8, 2020
Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
BenchmarkONE
MAY 8, 2020
Today’s consumers want options. They like being able to review a few possibilities and perform their own research on each to determine which option is the best fit for their needs. It can seem somewhat overwhelming, but since information is literally at our fingertip, it’s never been easier to access what we need to make informed decisions. . And small businesses looking for solutions to their marketing automation needs are no different.
SmartBug Media
MAY 8, 2020
Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.
Altitude Branding
MAY 8, 2020
The Truth: Subscribers watch your YouTube channel for you, not for ads. In 2020 brand authenticity is king. With 1 out of 3 people using ad blockers it’s incredible to think that influencers would still trade their brand image for pennies on the dollar using outdated business models. . But let’s be fair, it’s not their fault and YouTubers aren’t alone.
Search Engine Journal
MAY 8, 2020
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal. Content Marketing YouTube
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
ActiveDEMAND
MAY 8, 2020
Guest Blog Post by AudioGo. Audio’s been making a lot of noise in the past couple of years. Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. At a time where a record 77% of online Americans were streaming music, we even saw wireless earbuds enjoying a moment in the past year too. Drive Brand Awareness.
DivvyHQ
MAY 8, 2020
Today, it's easy to automate tasks by getting services and platforms talking to each other. One such service, IFTTT, enables marketers to shave literally hours off routine content marketing tasks. Check out our list of 17 useful applets for content marketers.
QuanticMind
MAY 8, 2020
Audience behavioral data has always been a valuable tool for marketers. Keeping track of audience behavior on your website can tell you a lot about which traffic sources and content pieces are most valuable when it comes to driving leads and ultimately conversions. Now first-party behavioral data is just the beginning. Performance marketers can use behavioral data from second-party sources (e.g. other websites) and third-party sources (e.g.
Visitor Queue
MAY 8, 2020
The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […]. The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Hubspot
MAY 8, 2020
Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Fleets, which aren't yet available in the U.S. , are similar to that of Instagram Stories.
Vidyard
MAY 8, 2020
Education has evolved a ton in the last decade. There have been loads of digital learning innovations and lots of new tools added to classrooms of all kinds. One of those is video. Teachers have been using video (and Vidyard) for years to engage and educate their students. (In In some cases, they’ve even come up with creative ways for students to use video for projects.).
Hubspot
MAY 8, 2020
I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post.
Content4Demand
MAY 8, 2020
B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. But I’d argue that it isn’t enough to just have great content. You need to have a holistic strategy that leverages influencer insights across multiple channels and tactics. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Hubspot
MAY 8, 2020
Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative.
InsightSquared
MAY 8, 2020
According to Sales Hacker , there are five core sales activities that can be optimized with technology. For every core sales activity, there are countless tools to choose from — some that specialize in a single function and some that encompass several. The combination you select to support your day-to-day operations becomes your “sales stack.”. Your organization’s sales stack will likely look a bit different from those of your competitors, but that doesn’t mean one is right or wrong.
Aberdeen HCM Essentials
MAY 8, 2020
Cloud Growth: Open Source Database Management Systems’ Time to Shine. The big three cloud providers (AWS, Microsoft Azure, and Google Cloud) reported their 2020 Q1 earnings last week, and the growth in their cloud platforms was staggering. AWS, Azure, and Google Cloud grew at 33%, 40%, and 52% respectfully. Prior to this growth in the Cloud, most organizations only had a few options for their proprietary database management system.
Ceros
MAY 8, 2020
Reading Time: 4 minutes. Spotify’s daily playlists. Netflix’s recommendations. Google’s personalized ads. It’s 2020, and consumers live in a personalized world. Their data has been mined and parsed and analyzed by their favorite products and services, so that their every experience can be tailored to their specific desires.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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