Fri.May 08, 2020

How to Get Your Critically Important Messages Delivered Quickly


There are times that a critical message must be quickly delivered to inform a person about an important event. For example, a shipment of important medical supplies may have been delayed due to flight cancellations, and the person receiving the shipment must quickly decide if she can wait a couple days or would prefer to drive to a nearby city to pick it up sooner.

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How to Establish Marketing Channel Benchmarks to Help Manage Lead Expectations

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. In this setting, we would live and die by analytics and pivoted daily based on what the data was telling us. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools.


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How To Win With BANT In 2020

Unbound B2B

Introduction. You may have the best product in the world but that never guarantees that everyone will want it. Even the best products have trouble attracting customers. Because every product needs a target market; a specific persona it will resonate with. As well, every product has a season; you may have the right market cornered, but the seasonality of your product could make it difficult to sell sometimes more than others.


Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Life and business as we know them have changed significantly. Some of these changes are highly likely to be permanent even after the crisis is over (Whenever that will be). Not surprisingly, some companies will cut back.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Calculate Total Addressable Market and Perform TAM Analysis


What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.

More Trending

“The Science of Helping Out” & Other Articles from Kevin Jordan


I hope you, your families and friends continue to be well, safe and healthy. Week 8 of house arrest continues…well, in much the same way the previous 7 weeks have :). Grateful for the beautiful weather in the Bay Area and the ability to enjoy the tranquility and rejuvenating quality of my early morning walks.

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Instagram hashtags: How, when, where, & why to use them


Jump ahead. What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. Want to build a cohesive funnel from your Instagram page?

3 B2B Email Marketing Lessons Learned from COVID-19

Golden Spiral

This Article in 60 Seconds. Wisdom grows in adversity. Every industry is learning daily amid the COVID-19 crisis, including B2B tech marketing. The crisis has highlighted three important lessons about how to send marketing emails now and after the pandemic. Timing is Everything. Communicate with Purpose. Keep Your List Up to Date. Content Marketing

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Small Business Guide to Google Smart Campaigns

SmartBug Media

Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Best Keap Alternatives for Small Businesses


Today’s consumers want options. They like being able to review a few possibilities and perform their own research on each to determine which option is the best fit for their needs. It can seem somewhat overwhelming, but since information is literally at our fingertip, it’s never been easier to access what we need to make informed decisions. . And small businesses looking for solutions to their marketing automation needs are no different.

Small Business Guide to Google Smart Campaigns

SmartBug Media

Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.

How YouTubers Are Saying No to Advertising in 2020 by Using Snugg

Altitude Branding

The Truth: Subscribers watch your YouTube channel for you, not for ads. In 2020 brand authenticity is king. With 1 out of 3 people using ad blockers it’s incredible to think that influencers would still trade their brand image for pennies on the dollar using outdated business models. . But let’s be fair, it’s not their fault and YouTubers aren’t alone.

6 Video Marketing Strategy Tips for 2020 via @lisabuyer

Search Engine Journal

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal. Content Marketing YouTube

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Supercharge Your Digital Audio Advertising with Attribution, Reporting, and Marketing Automation


Guest Blog Post by AudioGo. Audio’s been making a lot of noise in the past couple of years. Looking back, 2018 will no doubt be remembered as the year of the smart speaker , and 2019, the year of the podcast. At a time where a record 77% of online Americans were streaming music, we even saw wireless earbuds enjoying a moment in the past year too. Drive Brand Awareness.

17 Insanely Useful IFTTT Applets for Content Marketers


Today, it's easy to automate tasks by getting services and platforms talking to each other. One such service, IFTTT, enables marketers to shave literally hours off routine content marketing tasks. Check out our list of 17 useful applets for content marketers.

Why Performance Marketers Should Increase Focus on Behavioral Data


Audience behavioral data has always been a valuable tool for marketers. Keeping track of audience behavior on your website can tell you a lot about which traffic sources and content pieces are most valuable when it comes to driving leads and ultimately conversions. Now first-party behavioral data is just the beginning. Performance marketers can use behavioral data from second-party sources (e.g. other websites) and third-party sources (e.g.

7 Best SMB CRM Tools For Sales Teams

Visitor Queue

The biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue. While these are essential pieces of growth, SMBs need to automate and manage their workflows more efficiently […]. The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Twitter's Testing a Fleets Feature: What Marketers Need to Know


Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Fleets, which aren't yet available in the U.S. , are similar to that of Instagram Stories.

Video Teaching: How to Use Video in Your Virtual Classroom


Education has evolved a ton in the last decade. There have been loads of digital learning innovations and lots of new tools added to classrooms of all kinds. One of those is video. Teachers have been using video (and Vidyard) for years to engage and educate their students. (In In some cases, they’ve even come up with creative ways for students to use video for projects.).

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How To Write Meta Descriptions That Don't Suck


I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn't know the purpose of a meta description, and why it was so important that I should add one to a blog post.

4 Influencer Marketing Lessons From Bottomline Technologies


B2B influencer marketing content can deliver 11x higher ROI than traditional forms of digital marketing , according to TapInfluence. But I’d argue that it isn’t enough to just have great content. You need to have a holistic strategy that leverages influencer insights across multiple channels and tactics. Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

15 of the Best Account-based Marketing Software for 2020


Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software to help you do that is imperative.

Untangling the Modern Sales Stack


According to Sales Hacker , there are five core sales activities that can be optimized with technology. For every core sales activity, there are countless tools to choose from — some that specialize in a single function and some that encompass several. The combination you select to support your day-to-day operations becomes your “sales stack.”. Your organization’s sales stack will likely look a bit different from those of your competitors, but that doesn’t mean one is right or wrong.

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The Dynamics of Open Source Database Management Systems

Aberdeen HCM Essentials

Cloud Growth: Open Source Database Management Systems’ Time to Shine. The big three cloud providers (AWS, Microsoft Azure, and Google Cloud) reported their 2020 Q1 earnings last week, and the growth in their cloud platforms was staggering. AWS, Azure, and Google Cloud grew at 33%, 40%, and 52% respectfully. Prior to this growth in the Cloud, most organizations only had a few options for their proprietary database management system.

How to Give Your Personalized Marketing Strategy the Human Touch


Reading Time: 4 minutes. Spotify’s daily playlists. Netflix’s recommendations. Google’s personalized ads. It’s 2020, and consumers live in a personalized world. Their data has been mined and parsed and analyzed by their favorite products and services, so that their every experience can be tailored to their specific desires.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.