Marketing Insider Group

OCTOBER 14, 2019

You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. Content consistency is just as important in developing an effective content strategy, and you could argue that consistency is even more important than quantity.

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Allocation Budget Programs Content Lead Scoring 204

Content Marketing Institute

OCTOBER 14, 2019

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

Tips 106

Tips Content Marketing Content Paid Search Agency 106

Hubspot

OCTOBER 14, 2019

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. In fact, a quick LinkedIn search of "Chief Marketing Officer" results in people with bios ranging from "creating customer-first interactions that ultimately drive loyalty and evangelism" to "coordinating marketing budgets in accordance with our organizational goals on a daily basis".

CMO 74

CMO Paid Search Agency Companies Marketing Budget 74

Digital Marketing World Forum

OCTOBER 14, 2019

Author: Gemma Joyce, Content Manager at Brandwatch. Consumer Fit organizations make effective decisions based on a deep, real-time understanding of their consumers and buyers, competitors, and the market. What does it mean to truly know your consumers in a digital era? The world is changing fast. • Only a fraction of the companies in the original Fortune 500 list still exist, and the removal of barriers between consumers and brands (both in physical and communications channels) has meant disrupt

Work Management 51

Work Management Marketing Management Barriers Opinions 51

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Biznology

OCTOBER 14, 2019

Nowadays, there is no telling where the next cyber-attack might come from. Worse yet, the next one might even cripple your business, ruin your brand’s reputation, and drive your customers away for good. That’s of course if you allow a cyber-attack to breach your firewalls, or if you allow sensitive customer and business data to leak into the public domain.

Practices 99

Practices Enterprise Management Business Best Practices 99

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 billion next year, and these platforms are often at the forefront of communication innovation. There are, however, some cutting-edge technologies in social video ads – like 3D, 360-degree video, and virtual reality – that have yet to appear widely in social media advertising.

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

Hubspot

OCTOBER 14, 2019

It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. When done right, B2B sales have the potential to be both extremely lucrative and deeply rewarding.

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B2B Sales Sales Qualified Leads Tips B2B 93

Leadspace

OCTOBER 14, 2019

We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. In a report released by Seismic and Demand Metric, 80 percent of respondents said that business objectives such as lead generation, sales team support and enablement, and thought leadership efforts were better met with personali

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Top of Funnel Personalization B2B Thought Leadership Content 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

OCTOBER 14, 2019

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! In our first episode, Brett McNay, the Director of Enterprise Client Engagement at Bluewolf, an IBM Company, joins Jessica Stephens, Inbound Marketing Director at Oktopost to discuss sales and marketing. Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program.

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Top of Funnel B2B Thought Leadership Account Based Marketing Planning 76

SmartBug Media

OCTOBER 14, 2019

A senior care marketing plan can be overwhelming, especially when you’re deciding which tactics you should include, and which you should skip. However, whether you operate a hospice care program or an assisted or independent living senior community, you won’t want to put content marketing on the back burner. We know that most people research online extensively before making big decisions.

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Planning Content Marketing Paid Search Agency Content 74

Bannersnack

OCTOBER 14, 2019

Do you want to create banner ads for your Black Friday or Cyber Monday campaigns? Keep on scrolling to get the best banner templates, all designed to catch the customers’ eye. We previously shared our best Black Friday marketing tips to maximize your sales revenue during this huge consumer event. Focusing on efficiency, we’d also […].

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Banners Design Banner Ads Examples 73

Madison Logic

OCTOBER 14, 2019

Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. Pick something completely new, and you might find something. The post Shopping for ABM Vendors? Read This First. appeared first on Madison Logic Blog.

Vendors 68

Vendors Account Based Marketing ABM B2B Marketing 68

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Social Media

Bannersnack

OCTOBER 14, 2019

“Music sets the mind free and restores the soul.” There’s no doubt in my mind that music makes the world go ‘round. According to The Verge, “Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide.” Spotify is the largest music streaming service to date. Spotify was also the first […].

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Template Examples Activities Service 69

Buffer

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Valasys

OCTOBER 14, 2019

Prologue. Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Jifflenow

OCTOBER 14, 2019

Customer meetings are the lifeblood of enterprises to grow pipeline and revenue. These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

OCTOBER 14, 2019

Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. That’s where media execution comes into place, writes, Kiersten Toye, Marketing Writer at Digital Remedy. Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. As of 2019, the average U.S. adult spends 12 hours and 9 minutes consuming media daily.

Media 57

Media RFP Marketing Management Advertising Agencies 57

Belkins

OCTOBER 14, 2019

Whenever we mention the importance of personalizing email sales templates for particular clients, people inevitably ask: How do you personalize hundreds of emails for thousands of clients? The B2B style is not rich with metaphors and colorful phrases , like B2C. You’re bound to use the same lines for different messages. It may seem harmless and almost natural but when you see your target audience showing the first signs of email fatigue , you start wondering what you did wrong.

Ideal Customer Profiles 54

Ideal Customer Profiles CAN-SPAM Template Case Studies 54

SWZD

OCTOBER 14, 2019

How do you manage a very high volume of leads, and how can new conversational chatbot technologies assist? This is one of the topics that emerged from our recent conversation with Jeanne Hopkins , Executive Vice President and Chief Marketing Officer at Ipswitch. About Ipswitch. Founded in 1991 and headquartered in Burlington, MA, Ipswitch is an IT management software developer for small and medium sized businesses.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Martech Advisor

OCTOBER 14, 2019

Marketing is an important part of the business that's why you should always pay proper attention to this aspect. Nowadays, there are various types of marketing methods available to choose from, so you should pick the one carefully.You should understand the significance of technology in the marketing industry. The technology has also changed the way business market products.

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Digital Transformation SEM Network Marketing Marketing & Strategy 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Madison Logic

OCTOBER 14, 2019

Every year, TOPO releases its Account Based Benchmark Report. This research report reveals the tactics and strategies that lead account-based organizations to success and provides a quality overview of the state of the ABM industry for the year. Click here to get your copy, and read on for our most important takeaways. Key takeaways from. The post 7 Key Stats on ABM in 2019 appeared first on Madison Logic Blog.

Stats 49

Stats Account Based Marketing ABM Advertising Benchmark 49

Belkins

OCTOBER 14, 2019

Whenever we mention the importance of personalizing email sales templates for particular clients, people inevitably ask: How do you personalize hundreds of emails for thousands of clients? The B2B style is not rich with metaphors and colorful phrases , like B2C. You’re bound to use the same lines for different messages. It may seem harmless and almost natural but when you see your target audience showing the first signs of email fatigue , you start wondering what you did wrong.

Ideal Customer Profiles 46

Ideal Customer Profiles B2B CAN-SPAM Template 46

Martech Advisor

OCTOBER 14, 2019

Based on a recent study conducted by Service Excellence Group XRG, Shreesha Ramdas, Senior Vice President and General Manger, Strikedeck at Medallia, gives us input on how CS has played a more limited role in organizations based on some common factors. “Be all that you can be” is a motto that has not generally been fully realized in the realm of customer success.

Enterprise Management 45

Enterprise Management Terms and Conditions Work Management Paid Search Agency 45

Seismic

OCTOBER 14, 2019

The global startup economy continues to grow and expand. Startup Genome’s 2019 Global Startup Ecosystem Report found that startups created $2.8 trillion dollars in value between 2016 and 2018, more than double that figure from five years ago. And with new industries becoming startup darlings by the moment, and a wide swath of cities across the globe vying to become the “next Silicon Valley,” there is no sign of startups and growth companies slowing down as a major economic forc

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Startups Advertising Mediums Marketing Report Design 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

ClearVoice

OCTOBER 14, 2019

Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote lead magnets , downloads or other types of gated content should be aligned with your overall content marketing goals. However, like any other marketing initiative, there is more to building a landing page than simply creating a page and throwing some salesy content on it with a pretty picture.

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Landing Pages CMS Development Conversion Industry CMS 45

Nuvi

OCTOBER 14, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation Management at Forrester Conference. REDWOOD CITY, Calif. — October 14, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced its participation at CX SF 2019 with a breakout session titled, “CX Re-Imagined: A New Approach to Delivering Exceptional Experiences in the Feedback Economy.

Banners 40

Banners Enterprise Management CMO Forrester 40

Jifflenow

OCTOBER 14, 2019

B2B meetings involve engagements with qualified prospects or existing customers. They are the lifeblood of enterprises to grow revenue and pipeline. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Events, trade shows, conferences, roadshows are a few examples of big investments to achieve business objectives.

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40