Marketing Insider Group
MARCH 30, 2018
For the 168th episode of The Marketing Book Podcast, I interviewed Eddie Yoon, author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Superconsumers are obsessed with a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they really like. Although small in number, […].
Adobe Experience Cloud Blog
MARCH 30, 2018
We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?
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Content Marketing Institute
MARCH 30, 2018
“We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.
Kapost
MARCH 30, 2018
Much has been made of writing robots in recent years. Heliograf, The Washington Post‘s “automated storytelling system” has been called upon to cover everything from elections to the Olympics to high. The post The Rise of Content Bots: Will Writing Robots Take Our Jobs? appeared first on Kapost Content Marketing Blog.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convert
MARCH 30, 2018
Marketers. We love our tools. Heck, on average, marketers use at least 12, distinct, external tool sets to do our jobs. And if you work in conversion rate optimization, or deal heavily with analytics—that numbers probably a lot higher. With GDPR, this can be a problem. Now, more than ever, you’re responsible for how you.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Outreach
MARCH 30, 2018
Jocko Willink. Retired Navy SEAL Recipient of the Silver Star and Bronze Star Author of #1 New York Times bestselling book, Extreme Ownership: How U.S. Navy SEALs Lead and Win CEO & co-founder of Echelon Front Accomplished leadership instructor, speaker, and executive coach.
33Across
MARCH 30, 2018
What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all. The post Friday Fives: How our Director of Programmatic Sales, Kevin Haslam Uses His Former NFL Experience to Win appeared first on 33Across.
Kapost
MARCH 30, 2018
Marketing and sales are the classic B2B frenemies. Both groups know that building amazing customer experience is more important than ever before, but it’s hard to figure out how to. The post How Does Your Marketing-Sales Alignment Stack Up? Take the Survey appeared first on Kapost Content Marketing Blog.
33Across
MARCH 30, 2018
What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all. The post Friday Fives: How our Director of Programmatic Sales, Kevin Haslam Uses His Former NFL Experience to Win appeared first on 33Across.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
MARCH 30, 2018
These two screen shots communicate the same information. And while one offers more information, the second communicates what you need to know more quickly, more succinctly and more successfully. Sometimes the way you’re communicating is more important than what you’re communicating, especially when you prioritize what people need to do with that information vs the information itself.
TrustRadius Marketing
MARCH 30, 2018
Are you dialed in to what people are saying about your company, brand, or industry? Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening.
Content Standard
MARCH 30, 2018
Loyola University Chicago was supposed to lose their first game in the NCAA Men’s Basketball Tournament. Instead, they’ve reached the Final Four, tying the record for the lowest seed to ever reach that round of the tournament. Like any other Final Four team, the Ramblers’ journey is filled with great storylines, big shots, and charismatic characters, highlighted by the Catholic university’s 98-year-old team chaplain, Sister Jean Dolores Schmidt.
Directive Agency
MARCH 30, 2018
Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in! Learn/retain more by reading? We got you. Here is the video above in blog format.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Akoonu
MARCH 30, 2018
They say first impressions are everything. Yet spray and pray, numbers games and overly templatized outreach is rampant in account-based selling. With a targeted account list and complex buying groups, you can’t afford to have sales reps waste opportunities annoying potential leads with out-of-touch emails. How often does your team send emails with templated things like a Dad Joke?
Directive Agency
MARCH 30, 2018
A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing with sales. Let’s get started.
Aberdeen
MARCH 30, 2018
In an Aberdeen Group survey to over 550 B2B organizations, 95 percent of the respondents cited email as an integral channel for marketing communications. In an email marketing-specific survey to 186 B2C organizations, Aberdeen found that 78 percent of all marketers value email for active strategic or tactical purposes. The point? Email is where B2B and B2C marketing efforts most commonly comingle and compete.
DealSignal
MARCH 30, 2018
This year’s March Madness (NCAA college basketball tournament) has certainly had its share of bracket-busting surprises—guess we can all stop daydreaming about how we might have spent the extra cash from the office pool! Every basketball team relies on five principal individuals to be the best in their respective roles and also build chemistry to seamlessly run plays and execute on a game plan.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
MARCH 30, 2018
Photo credit: TOPO. Whew. Another year, another TOPO Summit. And with it, another incredible slate of great speakers and interesting takeaways. This year, conversations about account-based strategies and storytelling continued, and as always, sales and marketing alignment continued to dominate the chats we had in hallways, power lunches, and those scant seconds between panels.
Only B2B
MARCH 30, 2018
Did You Know – Repeating Demand Generation Activities Drive 10x Results. 2018 – I have crafted an awesome demand generation strategy for this year. 2019 – I don’t know why the demand generation strategy did not give me desired results. How do I justify marketing budget to the C-suite? We have come across a lot of these! No, seriously!
ScanmarQED
MARCH 30, 2018
Cross-source Analytics and Marketing Mix Modelling on One Platform. If you ever thought that it was a time-consuming process to load and review multiple marketing data sources for your brand, then salvation may be at hand. . We are delighted to announce the introduction of our Harmonized Market Insights (HMI) solution which lets you integrate multiple marketing data sources into a single system ready for cross-source analysis, marketing mix modeling and other valuable analytical activities.
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