Mon.Jul 06, 2020

How to align Content Marketing and Social Media for the most effective amplification


Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that.

Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing.

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8 Ways to Build Brand Loyalty + Examples of Companies that Nailed It


Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. But are we forgetting something in this feverish race to drive growth? Or rather, someone?

10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

Once a relatively unknown framework outside of IT, Kanban’s popularity in the marketing industry has recently exploded.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Report: The eBook May Now Be the Top B2B Content Marketing Asset

KoMarketing Associates

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers.

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More Trending

6 Lessons B2B Companies Can Learn from Amazon

Fusion Marketing Partners

Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading […]. B2B Customer Experience Amazon lessons b2B companies

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How to Create a Content Marketing Playbook

Content Marketing Institute

Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.

6 Best Practices When Scheduling Your LinkedIn Posts: Frequency, Best Time to Post, and More


If you're a B2B marketer, LinkedIn is undoubtedly the best social network to engage your audience. But if you're short on time (who isn't?), why not learn how to work smarter with some tips, best practices and a little automation? Let's go!

How to Improve Your Email Outreach Effectiveness


Influencer Marketing Uncategorized Email influencer marketing Outreach social media influencer tool

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Consumers Subscribe and Unsubscribe from Email [New Data]


Think email marketing is dead? Think again. Email marketing is actually thriving. In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year.

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How to Get People to Actually Come to Your Webinars


Reading Time: 6 minutes. With a great topic in mind and a perfect plan in place, you’re ready to host the webinar of your life. But there’s one problem: Nobody knows it’s happening.

9 Customer Service Email Templates [With Tips to Write a Good Support Email]


If done right, email marketing can be one of the most cost-effective and conversion-rich forms of digital marketing. However, attaining these results isn’t always easy. To get the best results possible, it’s essential to provide engaging and personalized content to your customers.

How to Use Popup Animation Effects for Eye-Catching Promotions


Do you ever feel like you’re struggling to get your audience’s attention, even with popup campaigns? Then you need to try using popup animation effects. Adding a small visual or audio component to your popup campaigns can instantly grab your reader’s attention.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

When You Should (and Shouldn't) Outsource Your Marketing


When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.

5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S.

The natural, inherent value of you


It started 10 years ago. Just outside a Manhattan night club. Jenell and her cousin Nenjae walked in; Nenjae turned to Jenell and said: “I’m thinking about going natural with my hair.”. “What? You want to do what ?” ” Jenell responded. “It

TikTok Advertising Strategies Are Becoming More Common

Stevens & Tate

Most businesses these days are using at least one or two social media channels to market their brand. However, new social channels emerge every year, many of which are worth your attention. Take TikTok for example.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Retention Marketing Paves the Way to Business Growth


The debates over customer retention and acquisition marketing have always been contentious for the business fraternity.


18 Awesome Vidyard Hacks You Need to Know About


Vidyard can do a lot. I mean, seriously A LOT. But there are some cool things that even the most experienced users may not know about. These hacks, tricks, and little-known features will take your Vidyard game to the next level and have you feeling like a video pro in no time at all. Contents 1.

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Q2 2020 Recap| Work Smarter, Not Harder


You’d be hard-pressed to find someone who didn’t have …. an unusual second quarter. At ZoomInfo, the story was no different. With Covid-19 hitting the US hard, we had to pivot in a lot of different ways. We adjusted goals. We reset expectations. We said goodbye to the office (for now).

Email Marketing 2.0 : How To Get The Best Open Rates In The New Normal?

Unbound B2B

Before you take the first step towards marketing your business know this: there are tons of channels out there. Social media. Email marketing. Phone. Search. Even with all these channels, not everyone is going to be the right channel for your product.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Grammar for marketers: how to mind what your brand says

Sprout Social

The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools.

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Using Headless WordPress to Increase Website Speed and Security

ATAK Interactive

Creating a seamless digital user experience is becoming important for many companies looking to attract users. Any point of friction encountered by a user browsing a company site, like slow page loading times, presents an opportunity for them to leave.

MartechCube Interview with Co-Founder and CEO, True Influence – Brian Giese


“Know your customer, know your market and know your competitors” 1. Tell us about your role in True Influence? Brian Giese is Chief Executive Officer of True Influence ® , which he co-founded with Chief Technology Officer RK Maniyani in 2008.

#1: The Ante – 7 things every CEO should know about marketing


The Marketing Ante. What do you, as a CEO, need to know about marketing? If you have a marketing professional in a leadership role on your team, you might initially think you don’t need to know that much. Of course, how do you know if they are doing a good job?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.