Tue.Jul 16, 2019

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Making Memories: Creating Content People Remember (MozCon 2019)

KoMarketing Associates

Last year at MozCon, I talked about how as content marketers, we need to grow up and we need to be more accountable. And while we haven’t exactly solved all of our problems, we are seeing some positive results.

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Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

Zucked: When Algorithms Replace Ethics

Biznology

I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1 destination on the Web.

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How Nestlé Waters uses marketing technology to drive growth

ClickZ

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?)

What are the biggest challenges senior marketers face?

ClickZ

Today marketers are constantly trying to keep up with the latest changes in the industry and what they mean for their work. The influx of data and new technologies are making it harder to decide on what they most need to improve their efficiency.

How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram

DrumUp

Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following.

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B. blogs

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

10 of the Best B2B Websites to Inspire Your Next Rebrand

Zoominfo

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection.

Why True Influence’s Intent Data is Right for B2B

TrueInfluence

At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We believe that you simply can’t get the quality and coverage of True Influence’s intent data stream from any other provider. Sounds great, right?

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels.

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?)

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

When Does It Make Sense to Hire Sales Reps for Your Business?

Single Grain

Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake.

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How to Create an Evergreen Content Strategy

BuzzSumo

What is the hallmark of good content? Ask 100 content marketers, and you’ll probably hear at least 101 different answers.

2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

Engagio

The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The answers are here in the 2019 ABM Market Research Report. Download your copy.

Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps

ATAK Interactive

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is where all the “whys” you have built turns into “how.”

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How do you keep up with all the changes in the digital marketing space?

Net-Results

I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to act on.

Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. That is why a call for pitches is one of the main steps in ClearVoice’s “casting call” process for new clients who want to hire several writers in a short time span.

How To Get 6 Months Of Marketing And Sales Execution Completed In Just 30 Days

Square 2 Marketing

New Agency Engagement Format Is Already Delivering Massive Results For Progressive Companies. Ready to change the trajectory of your business today?

Video for Small Business: 7 Ways to Boost Your Brand [Examples]

Vidyard

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ).

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy