Tue.Jul 16, 2019

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event.

How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Making Memories: Creating Content People Remember (MozCon 2019)

KoMarketing Associates

Last year at MozCon, I talked about how as content marketers, we need to grow up and we need to be more accountable. And while we haven’t exactly solved all of our problems, we are seeing some positive results.

More Trending

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

Zucked: When Algorithms Replace Ethics

Biznology

I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1 destination on the Web.

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Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

How Nestlé Waters uses marketing technology to drive growth

ClickZ

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?)

What are the biggest challenges senior marketers face?

ClickZ

Today marketers are constantly trying to keep up with the latest changes in the industry and what they mean for their work. The influx of data and new technologies are making it harder to decide on what they most need to improve their efficiency.

How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram

DrumUp

Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following.

10 of the Best B2B Websites to Inspire Your Next Rebrand

Zoominfo

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why True Influence’s Intent Data is Right for B2B

TrueInfluence

At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We believe that you simply can’t get the quality and coverage of True Influence’s intent data stream from any other provider. Sounds great, right?

How to Create an Evergreen Content Strategy

BuzzSumo

What is the hallmark of good content? Ask 100 content marketers, and you’ll probably hear at least 101 different answers.

10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B. blogs

Give the Mundane Tasks to Marketing Automation

Golden Spiral

The Article in Sixty Seconds. Marketing Automation Gives You Three Advantages. Saves you time. Reduces your costs while increasing your revenue. Anchors your sales and marketing alignment. Marketing Automation Works Best When You: Build measurable goals and anchor them to KPIs.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?)

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels.

Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. That is why a call for pitches is one of the main steps in ClearVoice’s “casting call” process for new clients who want to hire several writers in a short time span.

When Does It Make Sense to Hire Sales Reps for Your Business?

Single Grain

Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Automate Your Agency’s Sales Pipeline

Hatchbuck

An agency without new clients in the pipeline is an agency that’s on the edge of real trouble. Filling that pipeline, however, can take up a lot of the time that you’d normally spend watching videos of cats on Facebook. .

Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps

ATAK Interactive

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is where all the “whys” you have built turns into “how.”

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How do you keep up with all the changes in the digital marketing space?

Net-Results

I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to act on.

Weekly Wisdom: Nanocasting with Dom O'Neill

SEMrush

Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.