Marketing Insider Group

JULY 16, 2019

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group.

Event Marketing 259

Event Marketing Impressions ROI Promotion 259

Only B2B

JULY 16, 2019

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B.

Lead Generation 126

Lead Generation Practices Examples Generation 126

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

ClickZ

JULY 16, 2019

In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW). We wanted to take a deeper dive into some of the companies profiled in the report, so we reached out to Altimeter’s Principal Analyst, Brian Solis.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

JULY 16, 2019

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

Multi-Touch Attribution 109

Multi-Touch Attribution Demand Generation Agencies B2B Marketing Campaigns 109

Content Marketing Institute

JULY 16, 2019

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 98

Content Marketing Content Paid Search Agency Marketing 98

SEMrush

JULY 16, 2019

Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you. See Dom‘s strategies for saying the right things at the right time without spamming to create a conversation.

CAN-SPAM 91

CAN-SPAM Video Marketing Buy Conversion 91

Content Marketing Institute

JULY 16, 2019

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 88

Content Marketing Content Paid Search Agency Marketing 88

DrumUp

JULY 16, 2019

Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following.

Video Marketing 87

Video Marketing Twitter Linkedin Social Networks 87

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Golden Spiral

JULY 16, 2019

The Article in Sixty Seconds. Marketing Automation Gives You Three Advantages. Saves you time. Reduces your costs while increasing your revenue. Anchors your sales and marketing alignment. Marketing Automation Works Best When You: Build measurable goals and anchor them to KPIs. Understand more than the demographics of your audience but the true problems that keep them from reaching their goals.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Automation Work Management 78

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction!

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. That is why a call for pitches is one of the main steps in ClearVoice’s “casting call” process for new clients who want to hire several writers in a short time span. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Engagio

JULY 16, 2019

The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The answers are here in the 2019 ABM Market Research Report. Download your copy. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

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Social Media

Genroe

JULY 16, 2019

What is the aim of your homepage? Conversion and education are key points to optimise your homepage in B2B marketing. But you need to be realistic and think about why people may visit it. The most likely reason is to gain a better understanding of what your business is about. So, make your business, and […]. The post Easy Steps to Optimise your Homepage for Lead Conversion appeared first on Genroe.

Conversion 68

Conversion Leads Lead Marketing Qualified Leads 68

Kapost

JULY 16, 2019

Almost every aspect of the commercial enterprise depends heavily on technology. No employee, whether in the mailroom or the C-suite, can succeed unless they have the right tools to do. The post What to Look for When Hiring a Marketing Technologist for Your Content Team appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 63

Content Marketing & Strategy Marketing Tools 63

Hubspot

JULY 16, 2019

Many founders make the same mistake in the early days of their companies -- instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free. I know because I made this mistake. I started my first company in my early 20s. We were a web development shop building pretty cool technology, and yet could not figure out a good system to track our sales pipeline or manage leads.

Startups 72

Startups Hubspot CRM Paid Search Agency 72

PathFactory

JULY 16, 2019

The modern B2B buyer is an elusive creature, worthy of its own documentary narrated by David Attenborough that features their fascinating habits and perplexing rituals. Sir Attenborough would not return our calls though, so we did the next best thing. Our respective teams, Sigstr and PathFactory, both worked with Heinz Marketing to help understand what’s going on with the B2B buyer how to overcome common sales and marketing challenges associated with not knowing them well enough.

B2B Sales 65

B2B Sales B2B Marketing B2B Case Studies 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

JULY 16, 2019

Take a look at 6 companies that are using SMS to enhance their email marketing and take their customer communication to the next level. The post How 6 Successful Companies Use SMS in Addition to Email Marketing appeared first on SendGrid.

SMS 64

SMS Paid Search Agency Email Marketing Companies 64

DivvyHQ

JULY 16, 2019

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Net-Results

JULY 16, 2019

I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to act on. It’s incredibly easy to become utterly paralyzed by all the (oftentimes conflicting!

Marketing Automation Services 61

Marketing Automation Services Act-On Paid Search Agency Marketing Automation 61

BenchmarkONE

JULY 16, 2019

An agency without new clients in the pipeline is an agency that’s on the edge of real trouble. Filling that pipeline, however, can take up a lot of the time that you’d normally spend watching videos of cats on Facebook. . Hiring another person to do the work you’re trying to avoid is one way to deal with this problem, but it’s far more cost-effective to automate your sales pipeline.

Automation 60

Automation Work Management Ad Agencies Opt-out 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Televerde

JULY 16, 2019

CONTACT: . Jennifer Schwegman. jennifer@rmimpr.com. (651) 247-6640. Televerde Joins United Nations Global Compact. Membership Supports Mission to Transform Lives of 10,000 Disempowered People. PHOENIX, July 16, 2019– Televerde , a global integrated sales and marketing technology organization, today announced that it has joined the United Nations Global Compact– a voluntary leadership

Paid Search Agency 58

Paid Search Agency Lead Ranking Marketo Organic Leads 58

Square 2 Marketing

JULY 16, 2019

New Agency Engagement Format Is Already Delivering Massive Results For Progressive Companies. Ready to change the trajectory of your business today? Working with digital marketing, inbound, demand generation, revenue growth and sales execution agencies is an excellent idea when you lack the bandwidth or proficiency to drive lead generation, sales growth and overall revenue generation up and to the right.

Demand Generation Agencies 57

Demand Generation Agencies Paid Search Agency Bandwidth Advertising Agencies 57

Pearl Digital Marketing

JULY 16, 2019

Local SEO isn’t important for every business in the world, but if you run a brick-and-mortar business or service-based business that serves a local geographical area then it is very important. Let’s answer the burning question – why is local SEO important for your business? What Is Local SEO. Local SEO focuses on improving your business’ performance in local search results.

SEO 56

SEO Ad brokers Stats Internet Marketing 56

Outreach

JULY 16, 2019

Nobody wants sales success to be random. On the contrary, you want high performance to be the norm, not the exception. But to achieve sustained success, you need a strategy shared by the most accomplished generals, athletes, coaches, and talent managers: a dynamic and effective playbook. Sales is tough enough as it is. But letting sales reps go far afield without an effective playbook is like asking them to bake a soufflé without a recipe.

Effectiveness 56

Effectiveness First-Mover Advantage Outreach Sales Cycle 56

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Litmus

JULY 16, 2019

Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. According to our research, 23% of marketers find their process too burdensome , simply because there are so many people involved. The truth is, email reviews and approvals can be painful, time-intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

KEO Marketing

JULY 16, 2019

Business-to-business lead generation and marketing agency adds 2019 ranking to a long list of recent awards and recognitions. Tempe, Ariz., July 17, 2019 – Business-to-business (B2B) marketing agency KEO Marketing Inc. earned the number 29th spot on the Phoenix Business Journal’s annual list of “Top Interactive Marketing Firms.” Published on… Read More.

Interactive Marketing 62

Interactive Marketing Lead Scoring Lead Ranking Paid Search Agency 62

Ignite

JULY 16, 2019

You’ve probably seen the MarTech 5000, which is a compilation of all the companies selling products and services into the marketing technology space. At last count, there were roughly 7,500 products available.

Paid Search Agency 48

Paid Search Agency Marketing Service Product 48