Tue.Jul 16, 2019

How to Save Money on Your Next Marketing Event

Marketing Insider Group

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]. The post How to Save Money on Your Next Marketing Event appeared first on Marketing Insider Group. Event Marketing

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.


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How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

The Forward Observer

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. T uesdays with Chad. A series inspired by my regular attendance at Sandler Training Sales Mastery, lead by Chad Stenzel in Norfolk, Virginia. Salespeople can be the most upbeat, optimistic folks you’ll ever meet. For every prospect they pursue there's a hope that they will make a sale.

Best Practices for Email Marketing Automation


Follow these tips and techniques to ensure your emails get delivered, opened, and read for ultimate engagement and ROI. Email

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee


Business owners and entrepreneurs face a long list of challenges in creating and sustaining a successful company. These include growing revenue, marketing and market awareness, work-flow efficiencies, technology choices, human resources, compliance and regulatory laws, and having a vision for the company that can be reached through a business plan. The most important of all of these is fiscal management.

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10 Lead Generation Best Practices and Examples

Only B2B

As a marketer you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and. The post 10 Lead Generation Best Practices and Examples appeared first on ONLY B2B. blogs

How Nestlé Waters uses marketing technology to drive growth


In a recent story we reviewed research firm Altimeter’s report on Digital Darwinism, which revealed that the most digitally innovative brands invest heavily in technology. The Altimeter report synthesizes interviews with nine top CMOs and CDOs in industry-leading companies such as 20 th Century Fox and Nestlé Waters (NW). We wanted to take a deeper dive into some of the companies profiled in the report, so we reached out to Altimeter’s Principal Analyst, Brian Solis.

How to Leverage Native Video on FB, LinkedIn, Twitter, Instagram


Native video is certainly a large part of social media marketing. However, not all businesses know the ups, downs, benefits, and examples of how native video can greatly influence one’s social media following. Native video works differently on each of the four main social networks: Content Curation Content Marketing SMM

What are the biggest challenges senior marketers face?


Today marketers are constantly trying to keep up with the latest changes in the industry and what they mean for their work. The influx of data and new technologies are making it harder to decide on what they most need to improve their efficiency. New research from Domo and Censuswide highlights the biggest challenges that marketing leaders face around data , creativity and how to focus on what matters.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute. Company News

10 of the Best B2B Websites to Inspire Your Next Rebrand


In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. Take a look at the following statistics, and you’ll understand why B2B companies heavily prioritize website design ( source ): 38% of people will stop engaging with a website if the content or layout is unattractive. 88% of online visitors are less likely to return to a site after a bad experience.

Why True Influence’s Intent Data is Right for B2B


At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We believe that you simply can’t get the quality and coverage of True Influence’s intent data stream from any other provider. Sounds great, right? But as with any hot technology, there’s a lot of noise surrounding intent in the marketplace.

How Banner Advertising Evolved to Content Amplification [Video]


In May at the 2019 Digital Media Summit the inPowered CEO, Peyman Nilforoush , was interviewed by Ashkan Karbasfrooshan from ContextTV on a variety of topics – from entrepreneurship to the evolution of advertising. Peyman lays out his vision of an entire industry moving from interruptive display advertising to a non-interruptive based content amplification environment that users appreciate.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Video for Small Business: 7 Ways to Boost Your Brand [Examples]


By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started.

How To Pull Your Cold Website Visitors Into Your Sales Funnel


Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations. But just because it’s easy, doesn’t mean it works very well.

When Does It Make Sense to Hire Sales Reps for Your Business?

Single Grain

Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made that mistake. Some startups have the opposite problem, and they wait too long to hire sales reps.

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Give the Mundane Tasks to Marketing Automation

Golden Spiral

The Article in Sixty Seconds. Marketing Automation Gives You Three Advantages. Saves you time. Reduces your costs while increasing your revenue. Anchors your sales and marketing alignment. Marketing Automation Works Best When You: Build measurable goals and anchor them to KPIs. Understand more than the demographics of your audience but the true problems that keep them from reaching their goals. Create impactful content on purpose.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Report: B2B Marketers Expect Content to Help Them Boost Sales and Convert Customers

KoMarketing Associates

As B2B marketers focus on creating more content, new research shows that they expect to drive business with the assets they are developing, ultimately improving their bottom line. Walker Sands recently published the “Future of Content 2019” report, and statistics showed that B2B companies’ top goal when producing content is boosting sales/converting customers (29 percent). This is followed by building relationships with new customers (19 percent) and increasing brand awareness (18 percent).

32 (Surprising?) Ways to Define a Home Run in Content Marketing

Content Marketing Institute

You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their answers may surprise you. Continue reading → The post 32 (Surprising?) Ways to Define a Home Run in Content Marketing appeared first on Content Marketing Institute. Company News

How to Automate Your Agency’s Sales Pipeline


An agency without new clients in the pipeline is an agency that’s on the edge of real trouble. Filling that pipeline, however, can take up a lot of the time that you’d normally spend watching videos of cats on Facebook. . Hiring another person to do the work you’re trying to avoid is one way to deal with this problem, but it’s far more cost-effective to automate your sales pipeline. Using automation for portions of your sales pipeline might not be a new concept for your agency.

Wasting time getting your emails approved? Here’s how to fix it.


Are you happy with your current email approval process? If you’d jump to improve the way you do things now, you aren’t alone. According to our research, 23% of marketers find their process too burdensome , simply because there are so many people involved. The truth is, email reviews and approvals can be painful, time-intensive processes. But email is a team sport by necessity—you need to make sure each email meets the requirements set by the various stakeholders.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How To Get 6 Months Of Marketing And Sales Execution Completed In Just 30 Days

Square 2 Marketing

New Agency Engagement Format Is Already Delivering Massive Results For Progressive Companies. Ready to change the trajectory of your business today? Working with digital marketing, inbound, demand generation, revenue growth and sales execution agencies is an excellent idea when you lack the bandwidth or proficiency to drive lead generation, sales growth and overall revenue generation up and to the right.

How do you keep up with all the changes in the digital marketing space?


I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to act on. It’s incredibly easy to become utterly paralyzed by all the (oftentimes conflicting!) information out there.

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Buffer Social

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to measure. Here are just a few you might need to keep an eye on: Likes Comments Shares Clicks Reach.

Weekly Wisdom: Nanocasting with Dom O'Neill


Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you. See Dom‘s strategies for saying the right things at the right time without spamming to create a conversation. Marketing Weekly Wisdom

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.