Fri.Feb 28, 2020

A B2B Email Pre-Flight Checklist

The Point

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?

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Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. Bombora is a Triblio partner because we believe the combination of our first-party intent data and Bombora’s third-party data co-op provides our customers with the most holistic view of purchase intent throughout the buyer journey. .

Identifying Target Accounts for ABM: A Crash-Course

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. If I’ve learned anything in my career over the past couple of years, it’s that targeting the right accounts is the most important part of a B2B account-based marketing program. Every other piece of the ABM strategy can be perfect, but without the right targets, the program can’t successfully guide potential customers through the marketing and sales funnel towards a buying decision. So how do you come up with your target account list?

9 Content Marketing Mistakes That Are Hurting Your Brand

Oracle

The original version of this blog appeared at: [link]. A re your content marketing strategies companies creating value or distaste among consumers ? We asked our team of content marketers their biggest pet peeves (as both marketers and consumers) that really set them off and guide them on their own strategies of “ things not to do ” when creating content. Mistake #1: Uninspiring subject lines.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The promise beyond the technology: IoT, smart home and you

ClickZ

30-second summary: With the more intuitive, endless way consumers utilize devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. As IoT and smart home technology in the home evolves, new data sources and the insights that come with them will increase exponentially. Marketers will be eager to access this data, and activate that data on ad campaigns.

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3 Steps to Rapid Email List Growth

ConvertKit

When you first start your business, there are a few pieces of advice that start to sound like a broken record. You must build your list!” is one of them, yet for almost two years, it is what I struggled with the most. For my first couple of years in business, I would add a few subscribers here and there, but it didn’t add up to much. At the end of 2017, I finally cracked the code on list building.

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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. Because millennials stand to gain $68 trillion in wealth by 2030, becoming the richest generation ever. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. They’re 2.5 times more likely to switch financial institutions than baby boomers.

6 SEO Content Writing Tips for Law Firms via @krisjonescom

Search Engine Journal

Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right. The post 6 SEO Content Writing Tips for Law Firms via @krisjonescom appeared first on Search Engine Journal. Content Marketing SEO

Laying out the Benefits of an Omnichannel Marketing Strategy

QuanticMind

Every year there are new marketing strategies and approaches to start investing in. It’s challenging to keep up with what they all are, why they’re effective, and how to adopt them. An omnichannel marketing strategy is one of the latest on a long list of options for marketers to consider. Those who understand what omnichannel marketing is all about know just how it drives key business goals. Once you understand what the strategy is and how it works, it’s easy to see why it represents the future.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing Updates from Feb. 2020: Featuring Salesforce, Merkle, Uber, and More

Martech Advisor

In the February 2020 edition of Martech This Month , we look at the most exciting updates in marketing and martech in February 2020. We also review the insights and studies from 2019 in this monthly round-up. This month got off to an exciting start here at MarTech Advisor, with us talking about Super Bowl Sunday , Facebook's 16th Anniversary , Valentine's Day , Safer Internet Day , and many reports and studies analyzing the trends for 2020 and beyond.

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What Should You Do AFTER Marketing Content Is Created?

inPowered

This is a loaded question, believe it or not. While most would say, “amplify it,” they’d be correct. However, the type of content it is and the order it’s promoted matters, too. Where the content resides in the funnel and who owns it matters. These are all very important attributes that should shape a marketer’s distribution strategy. Introducing a brand through a first touch using bottom funnel sponsored content might not be the best idea.

Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App

Eloqua Tips and Tricks

Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App. Before we start, this post does have a sales pitch attached to it. My colleagues and I at P8ypus have put together an off the shelf Eloqua Salesforce integration migration product, for more information and to begin your migration process please visit the website www.pl8ypus.com. Support for the Eloqua Salesforce integration studio is ending.

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. Ever wondered how to build customer loyalty with content marketing?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Media – Use And Abuse with Anonymous Blog “The Doe”

Altitude Branding

When people hear the term “ fake news “, their usual first thought is about those social-media posts that contain inconceivable and bizarre stories. While the posts that are shared on different social media channels happens to be an aspect that is most visible, there is a lot more to “fake news” than an exaggerated article title on a social media feed.

Celebrate Women’s Day: 20 Inspiring Printable Cards

Bannersnack

With Women’s Day just around the corner, what better time to celebrate all the female figures that are part of our lives? Mothers, daughters, girlfriends, wives, or grandmothers—we respect and love them because of the role they play, and mainly because of how they play it. While we should strive to show our appreciation each […]. Design Marketing

8 Sales Prospecting Tools To Find More Customers

Visitor Queue

With how fast today’s companies are growing and the rate they are adopting new technology, if you are not using leading-edge sales prospecting tools, you will surely be left behind doing grunt work to find your prospects. You and your sales team may be feeling like you are not seeing the return on your effort […]. The post 8 Sales Prospecting Tools To Find More Customers appeared first on Blog Visitor Queue. B2B Sales Sales Prospecting

Technical SEO: Everything You Should Know About Sitelinks

Brightedge

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Feature Our Happiest Customers Love Most

Brandwatch CX

Back to the Future: Why This Classic Measurement Tool Is Making a Comeback

Martech Advisor

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals, writes, Brian Bell, Senior Vice President of Sales, Viant, Advertisers are always searching for new ways to engage existing customers and attract new consumers.

How to Use Public Relations for Your Next B2B Product Launch

Golden Spiral

The Article in 60 Seconds. PR can be a hugely effective component of your product launch marketing strategy, but only when you see it as a long game. While other marketing elements — ads, email campaigns, beta testing — should happen on or around the immediate launch, public relations starts months before, when your product is barely more than a glimmer in your product team’s eye. When product launch rolls around, you’ll be ready.

Amplify Austin 2020: How We’re Amplifying Our Giving for Lasting Change

Launch Marketing

Raising more than $57 million for hundreds of local nonprofits during its history, Amplify Austin Day is the Central Texas region’s day of giving back. Taking place on March 5 & 6 of this year over a 24-hour period, Amplify Austin’s goal is to connect “individuals, families, businesses, and foundations with the causes they are passionate about to create real, lasting change for the local nonprofits that address our most pressing needs.”.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Tech Marketing Expertise Never Sounded So Good

Golden Spiral

Our Biggest Gift to You Yet: a Podcast. Golden Spiral launch is our podcast, Studio CMO, on March 25, 2020. The most important factor in the launch of this podcast is: you. Content Marketing

Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer

Content4Demand

by Karen Axelton, Contributing Writer Republished with permission from Demand Gen Report. In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore.

How much should you pay for national SEO?

DAGMAR Marketing

If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs — and there is a well-established set of best-practice fundamentals — there are still a lot of variables influencing how much SEO costs: SEO service providers may be individual freelancers, consultants, in-house staff, or large agencies.

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How Lead Generation Partners Help You Nurture MQLs To HQLs?

Unbound B2B

Generating a pool of lead is not a daunting task. Once you know the right technique and tool to use. For consistent growth, nurturing and qualifying your leads is essential if you intend to see an increase in revenue. In a short while, we will take a brief look at the danger accompanied when your leads are not qualified, and the benefit that accompanies lead qualification. The Bad. Not qualifying your leads this bad, the question is why?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.