Mon.Feb 17, 2020

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130
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What Is the Future of Video Marketing?

Martech Advisor

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why it is now crucial to cut through the news to stay ahead in the game. To help you get started, we look into the future of video marketing, in this article. "Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

Search Engine Journal

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal.

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6 Things You Should Stop Doing to Content [Tools]

Content Marketing Institute

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.

Tools 132
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

Search Engine Journal

Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal.

Tips 140

More Trending

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Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high.

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Say Hello to the New Oktopost

Oktopost

From day one, Oktopost is constantly evolving. We’re adding new features almost every week. So once in a while this happens: the platform outgrows its user interface – meaning that the current design can no longer comfortably accommodate changes without affecting the usability of the app. 2019 was a great year for us in terms of adding new things to the platform, such as the People Database and Approval Workflows.

Outgrow 109
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Healthcare Marketing: The Complete Guide for 2020

Bannersnack

According to a CDW Healthcare survey, more than 70% of the respondents said that they would like to receive virtual healthcare visits and advice. Almost 90% want easy access to their medical records. These numbers are relevant because they show the importance of the digital sector and that it’s essential to adapt your strategy in […].

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Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. Provide substance over style.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Reasons to Use a Chatbot For Sales

Outreach

Think of a software company you admire, and one you engage with regularly. You may be a customer, a content consumer, an email subscriber, or simply enjoy its brand. Now, look at the bottom right-hand corner of that company’s homepage. There’s a good chance you’ll see a live chat agent, commonly known as a chatbot. The Outreach team has written extensively about how the digital world is changing sales (and how your sales team should adapt—did you read the ebook, Transforming Your Sales Teams For

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The Three Marketing Trends You Need to Know in 2020

Martech Advisor

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing. Over the past 10 years, we’ve seen waves of change to the marketing industry, such as the introduction of new privacy laws and regulations; a greater focus on online shopping and demand generation, including the growth of online influencers

Trends 89
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How to Build a Structure that Supports Consistent Optimization in Your Company

Convert

A test by test optimization framework is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run.

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Digital Marketing Conference Tips for 2021: SEMrushChat

SEMrush

Want to go to marketing conferences, but not sure how to choose, how to prep, and what to do when you get there? We have covered five key questions you may have about marketing conferences in this week’s chat, and we were lucky to have three very special guests to answer them, as well as our insightful community.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Rainmaker vs. Team Sport [Video]

Hinge Marketing

?. Today I want to talk to you about two models for your business development and marketing. One of them is what we call the “rainmaker model,” and the other is what we call the “team sport model.” TRANSCRIPTION: Hi. Today I want to talk to you about two models for your business development and marketing. One of them is what we call the “rainmaker model,” and the other is what we call the “team sport model.” Let’s look at how those are the sa

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Sales Pipeline Radio, Episode 195: Q & A with David Keane @bigtincan

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Creating Higher-Impact Content With Predictive SEO Planning

ClearVoice

Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating content. This is no surprise, as that function of their job is extremely important. Often though, they’ll admit they aren’t spending nearly as much time distributing their content or strategically planning new content campaigns.

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Look-Alike Modeling: The B2B Marketer’s Secret Weapon

Leadspace

It’s 2020 — are you excited about building your next target accounts list? Probably not. It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target. Unfortunately, this is the sad truth for too many B2B companies, but this year doesn’t have to be the same for your company.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sales Volume: Why It Matters and 10 Ways to Increase It

Hubspot

Picture this: your company just launched a brand new product that is supposed to be a game-changer for your business. Not only is the product innovative, but it answers a direct need your customers have and your company is planning for it to be a hit with buyers and stakeholders. But how do you know how well your product is performing? Chances are, you have a set of sales metrics and KPIs that you review on a regular basis to track business performance.

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Look-Alike Modeling: The B2B Marketer’s Secret Weapon

Leadspace

It’s 2020 — are you excited about building your next target accounts list? . Probably not. . It’s true you want to expand your current list of accounts, but you’re likely not looking forward to going through the slow, manual process of finding and handpicking who to target. . Unfortunately, this is the sad truth for too many B2B companies, but this year doesn’t have to be the same for your company. .

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Top 9 Undiscovered Winter YouTube Influencers 2019-20

BuzzSumo

The post Top 9 Undiscovered Winter YouTube Influencers 2019-20 appeared first on BuzzSumo.

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How the MarTech Explosion Impacts Data Integration and Transformation

MSI Global Talent Solutions

The marketing technology landscape has exploded over the past 10 years with thousands of marketing and advertising platforms coming into existence.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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AI & ML in DAM: Is it just Hype? An Interview with Chris Glode, CDO at WellBiz Brands

Brandfolder

If you caught.

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[Watch Webinar] Boosting your 2020 Strategy with Programmatic Native

Outbrain

It’s no surprise that native advertising has increasingly become the leading format for advertisers due to its ability to offer a more appealing and engaging consumer experience. According to the Global Marketing Alliance, native global spending is projected to hit $85.5 billion in 2020. Without a doubt, programmatic has helped bolster the growth of native.

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Nissan, Lexus Score High In Reputation,Tesla Struggles

Nuvi

Media 40
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How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Funny Emails - it's ok to go rogue from the corporate world

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit.

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How to Improve Email Deliverability

SmartBug Media

Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. It would be understandable if these people started skipping that street corner altogether or started walking around wearing headphones.

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Funny Emails - It's Ok to Go Rogue from the Corporate World

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit.