Mon.Feb 17, 2020

Funny Emails - It's Ok to Go Rogue from the Corporate World


Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth.

Email 195

How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though.

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Funny Emails - it's ok to go rogue from the corporate world


Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth.

Email 195

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Building A Better Sales Technology Stack

Ignite Tech

So Just What Is A Sales Tech Stack? A sales technology stack is a set of software tools designed to increase the sales team’s effectiveness, efficiency, and productivity.

Build 130

More Trending

6 Things You Should Stop Doing to Content [Tools]

Content Marketing Institute

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.

Tools 78

Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context.

B2B 77

Rainmaker vs. Team Sport [Video]

Hinge Marketing

?. Today I want to talk to you about two models for your business development and marketing. One of them is what we call the “rainmaker model,” and the other is what we call the “team sport model.” ” TRANSCRIPTION: Hi.

Video 71

Does your brand need more than one ESP?


Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision.

Brand 70

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

3 Reasons to Use a Chatbot For Sales


Think of a software company you admire, and one you engage with regularly. You may be a customer, a content consumer, an email subscriber, or simply enjoy its brand. Now, look at the bottom right-hand corner of that company’s homepage.

FAQ 69

Sales Pipeline Radio, Episode 195: Q & A with David Keane @bigtincan

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

GPS 68

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

Search Engine Journal

Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal. Careers & Education Content Marketing

How to Improve Email Deliverability

SmartBug Media

Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Say Hello to the New Oktopost


From day one, Oktopost is constantly evolving. We’re adding new features almost every week. So once in a while this happens: the platform outgrows its user interface – meaning that the current design can no longer comfortably accommodate changes without affecting the usability of the app.

Top 9 Undiscovered Winter YouTube Influencers 2019-20


The post Top 9 Undiscovered Winter YouTube Influencers 2019-20 appeared first on BuzzSumo. Influencer Marketing

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

Search Engine Journal

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal. Content Marketing Digital Experience

How to Launch an Affiliate Email Marketing Campaign


Wouldn’t you love to work from home, choose your own hours, and earn passive income while you sleep? Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Your guide to Pinterest ad targeting success

Sprout Social

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each.

How to Build a Structure that Supports Consistent Optimization in Your Company


A test by test optimization framework is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever.

Test 56

Best Rated CBD Oils – What to Look out for

Altitude Branding

It has been several years since the first boom of CBD oil but we are still seeing ever-increasing growth within the industry. The market has now got so big that it is now worth just under $22billion in total. This is an incredible figure for a market that was so small not so long ago.

Rate 56

Creating Higher-Impact Content With Predictive SEO Planning


Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating content. This is no surprise, as that function of their job is extremely important.

SEO 56

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Self-Driving Cars – The Future of Transportation?

Altitude Branding

Self-driving car technology has been a dominant point of discussion with regard to the future of transportation in the world. The imagination of a driver-less automobile in the streets, and buses available for efficient transport devoid of human error becomes inevitable.

Healthcare Marketing: The Complete Guide for 2020


According to a CDW Healthcare survey, more than 70% of the respondents said that they would like to receive virtual healthcare visits and advice. Almost 90% want easy access to their medical records.

AI & ML in DAM: Is it just Hype? An Interview with Chris Glode, CDO at WellBiz Brands


If you caught

Brand 52

How the MarTech Explosion Impacts Data Integration and Transformation

MSI Global Talent Solutions

The marketing technology landscape has exploded over the past 10 years with thousands of marketing and advertising platforms coming into existence. Marketing Technology

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.