Mon.Feb 17, 2020

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. We want to rank high. We’ve read that content marketing is the way to go. Can you help us?” There is absolutely nothing wrong with that stated goal for.

How to Replicate the Success of the Best Brands in Content Marketing

Marketing Insider Group

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands. But how can I make it work for us?” Glad you asked.

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Funny Emails - it's ok to go rogue from the corporate world

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit. To be honest? I don't know.

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What Should Your Website’s Home Page Look Like? 5 Things to Consider

Oracle

A webpage is not a landing page or email. It’s meant to be longer and hold more information. Think of your website. What do people see when they arrive on the home page? First impressions do count. This is your chance to impress and dazzle them. Do you clearly: Articulate what your products and services are? Present valuable thought leadership? Give a good sense of who you and your brand are? Establish yourself as a helpful advisor and authority in your industry?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Funny Emails - It's Ok to Go Rogue from the Corporate World

SendX

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your brain, leaving you with that grey rainy-day-type-of-mood? Well, this can't be real, but most of the people I know act like this was the total truth. As soon as you inject some humor into your business communication, especially funny emails, people will call you unprofessional (in the best case), or throw you off of the building using the window as the exit. To be honest? I don't know.

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More Trending

What Is the Future of Video Marketing?

Martech Advisor

94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why it is now crucial to cut through the news to stay ahead in the game. To help you get started, we look into the future of video marketing, in this article. Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video.

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6 Things You Should Stop Doing to Content [Tools]

Content Marketing Institute

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute. Company News

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Say Hello to the New Oktopost

Oktopost

From day one, Oktopost is constantly evolving. We’re adding new features almost every week. So once in a while this happens: the platform outgrows its user interface – meaning that the current design can no longer comfortably accommodate changes without affecting the usability of the app. 2019 was a great year for us in terms of adding new things to the platform, such as the People Database and Approval Workflows. We also realized that it was time to rethink our user experience. What Has Changed.

Does your brand need more than one ESP?

Litmus

Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. With so much riding on a single tool, choosing the right one can feel daunting—and now we’re talking about choosing multiple ? Yes, but don’t fear. There are scenarios when two—or three, or four—ESPs are better than one.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Improve Email Deliverability

SmartBug Media

Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. It would be understandable if these people started skipping that street corner altogether or started walking around wearing headphones. It’s common sense that if you badger people, they will steer clear of you and your business.

Healthcare Marketing: The Complete Guide for 2020

Bannersnack

According to a CDW Healthcare survey, more than 70% of the respondents said that they would like to receive virtual healthcare visits and advice. Almost 90% want easy access to their medical records. These numbers are relevant because they show the importance of the digital sector and that it’s essential to adapt your strategy in […]. Marketing

How to Launch an Affiliate Email Marketing Campaign

Optinmonster

Wouldn’t you love to work from home, choose your own hours, and earn passive income while you sleep? Then you wake up and start every morning like this: If you learn how to launch an affiliate email marketing campaign successfully, then those sleepy time dreams can quickly become a reality. And in this article, we’re going to teach you exactly how to make it happen. More specifically we’ll cover: What is an affiliate email marketing campaign? Why you should use email for affiliate marketing.

3 Reasons to Use a Chatbot For Sales

Outreach

Think of a software company you admire, and one you engage with regularly. You may be a customer, a content consumer, an email subscriber, or simply enjoy its brand. Now, look at the bottom right-hand corner of that company’s homepage. There’s a good chance you’ll see a live chat agent, commonly known as a chatbot.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Three Marketing Trends You Need to Know in 2020

Martech Advisor

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. Particularly in affiliate marketing, 2020 will be the start of exponential change, writes, Julie Van Ullen, Managing Director, US, Rakuten Marketing.

Put B2B Content in Context Across the Customer Lifecycle

Marketing Interactions

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. Provide substance over style. I want insights that help me see things relevant to me in new ways. Get rid of the sales pitch and marketing fluff.

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5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980

Search Engine Journal

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy. The post 5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing via @LWilson1980 appeared first on Search Engine Journal. Content Marketing Digital Experience

Your guide to Pinterest ad targeting success

Sprout Social

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy

Search Engine Journal

Here's how to master the right content marketing skills to achieve results and ROI. The post 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) via @JuliaEMcCoy appeared first on Search Engine Journal. Careers & Education Content Marketing

How to Build a Structure that Supports Consistent Optimization in Your Company

Convert

A test by test optimization framework is not going to cut it if you want to achieve continuous growth. In 2019, CXL reported that 38.3% of optimizers have an undocumented or unstructured process while 17.1% have no process whatsoever. Proper optimization that drives sustainable growth is a process that requires a well-defined structure to run.

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Best Rated CBD Oils – What to Look out for

Altitude Branding

It has been several years since the first boom of CBD oil but we are still seeing ever-increasing growth within the industry. The market has now got so big that it is now worth just under $22billion in total. This is an incredible figure for a market that was so small not so long ago. Yet, the investment that suppliers and manufacturers have put in has driven consumer demand to a point where there is a whole host of CBD oil products to suit every consumer need within the market place.

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AI & ML in DAM: Is it just Hype? An Interview with Chris Glode, CDO at WellBiz Brands

Brandfolder

If you caught

Brand 54

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Self-Driving Cars – The Future of Transportation?

Altitude Branding

Self-driving car technology has been a dominant point of discussion with regard to the future of transportation in the world. The imagination of a driver-less automobile in the streets, and buses available for efficient transport devoid of human error becomes inevitable. The most highlighted points touch on both the safety, and the intelligence of the new technology, but rarely on accessibility.

Top 9 Undiscovered Winter YouTube Influencers 2019-20

BuzzSumo

The post Top 9 Undiscovered Winter YouTube Influencers 2019-20 appeared first on BuzzSumo. Influencer Marketing

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. It's more popular with people (i.e. your audience) than the above two points.

Rainmaker vs. Team Sport [Video]

Hinge Marketing

?. Today I want to talk to you about two models for your business development and marketing. One of them is what we call the “rainmaker model,” and the other is what we call the “team sport model.” ” TRANSCRIPTION: Hi. Today I want to talk to you about two models for your business development and marketing. One of them is what we call the “rainmaker model,” and the other is what we call the “team sport model.”

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.