Sentiment Analysis: A Primer for B2B Marketers
Zoominfo
FEBRUARY 17, 2020
How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.
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