Mon.Jul 08, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank


“How long will it take for my site to show up on Google?” ” is a question I get regularly from clients and students.

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It Takes More than Just Conversion to Understand Customers

Modern Marketing

When building a successful digital presence , every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action.

How Employee Engagement Drives Marketing ROI

Marketing Insider Group

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

Marketing Craftmanship

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage.

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More Trending

B2B Webinar Best Practices for Marketers to Win ‘Em Over


Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything.

8 Myths About Marketing Automation

Modern B2B Marketing

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

In-House Video Production vs. Outsourcing: What’s Right for My Business?


You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

[Infographic] The 2019 Email Client Market Share


Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads.

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Most Viewed Video Ads: The 2019 Women’s World Cup


The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game.

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Top Advantages of B2B Marketing Plan

Only B2B

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plants. Almost every company has amazingly. The post Top Advantages of B2B Marketing Plan appeared first on ONLY B2B. blogs Uncategorized

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Accessing Culture Beyond Ethnicity: Introduction


Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Email Address Sits at the Center of D2C Strategy


D2Cs have become journalist catnip as of late, and it makes sense. The exits are astronomical and it’s a way to talk about how technology is leveraged by marketers in a way that doesn’t lead to a self-lobotomy. The Wall Street Journal had a great piece recently: The Ad Industry Has High Hopes for Direct-to-Consumer Businesses. It’s behind a paywall but honestly, you should pay for a WSJ subscription.

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Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

The Best New Pinterest Marketing Strategies Working Today


One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are brands and businesses succeeding on Pinterest today?

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Why Visual Storytelling is Imperative for B2B Content Marketing


Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Join Us In A City Near You At Our Unleash Summit Series, Sales: The Secret Playbooks


How did Slack and Zoom successfully launch their IPO? How did Outreach become a unicorn ? Is there a secret ingredient that separates their success stories from the rest? Outreach and other successful companies do have a secret sauce.

q+a: takeaways from eduventures summit


a conversation with brittany trafis. joe adams 21-minute read. June 5-7, Brittany Trafis, Fathom’s Vice President, Account Partnership, had the opportunity to attend this year’s Eduventures Summit in Boston. A few things make the event unique: first, the committee’s ability to draw distinguished leaders from within and outside higher ed like Mitch Daniels, Bill Belichick, and Mitch Landrieu; and second, the commitment to keep the conference small, limiting attendance to 500.

How Investment Managers Can Use Technology to Enable a Client-First Approach Sales


The investment management industry faces no shortage of challenges. Client expectations are on the rise as they seek the same kinds of highly customized, consultative, and engaging experiences they’re accustomed to in virtually every other aspect of their lives.

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Best Tweets from #SEMrushchat: Content Promotion Hacks


This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Host a Successful Instagram Takeover in 7 Easy Steps


An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. There’s a reason why takeovers are a popular activity on Instagram.

Top Marketing Conferences: Our Takeaways


It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects.

Business Insider: This call center company relies on a workforce of incarcerated women to help companies power their sales and marketing


Since it was founded about 25 years ago, Televerde says that it has employed 3,000 incarcerated women. After their release, they have the possibility of getting hired with Televerde for a full-time role.

The High Cost of Cheap Lists


As professional marketers, we’re counted on to grow the business by delivering actionable leads to the sales team. Without them, the business stagnates and we all know what happens then. Yet even the most seasoned marketer occasionally gives in to the siren song of the “cheap list.”

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.