Mon.Jul 08, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank


“How long will it take for my site to show up on Google?” ” is a question I get regularly from clients and students.

Stats 82

It Takes More than Just Conversion to Understand Customers

Modern Marketing

When building a successful digital presence , every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action.

How Employee Engagement Drives Marketing ROI

Marketing Insider Group

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job.

ROI 279

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

Marketing Craftmanship

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage.

Medium 130

More Trending

[Infographic] The 2019 Email Client Market Share


Over the course of the past year, we’ve analyzed over 10 billion—yes, that’s billion with a “B”— email opens tracked with Litmus Email Analytics to see where subscribers read emails. And while a few things stayed the same, we saw plenty of movement this year in terms of email client popularity.

Email 111

8 Myths About Marketing Automation

Modern B2B Marketing

Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

In-House Video Production vs. Outsourcing: What’s Right for My Business?


You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads.

Click 83

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Local SEO Works

Pearl Digital Marketing

If you run a service-based or brick-and-mortar local business then you need to have an understanding of local SEO. It’s all very good to know what it is, but let’s take a look at how local SEO works. But first, a bit of revision.

Work 77

Top Marketing Conferences: Our Takeaways


It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects.

Join Us In A City Near You At Our Unleash Summit Series, Sales: The Secret Playbooks


How did Slack and Zoom successfully launch their IPO? How did Outreach become a unicorn ? Is there a secret ingredient that separates their success stories from the rest? Outreach and other successful companies do have a secret sauce.

Most Viewed Video Ads: The 2019 Women’s World Cup


The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game.

View 75

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Best New Pinterest Marketing Strategies Working Today


One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are brands and businesses succeeding on Pinterest today?

Work 75

The Email Address Sits at the Center of D2C Strategy


D2Cs have become journalist catnip as of late, and it makes sense. The exits are astronomical and it’s a way to talk about how technology is leveraged by marketers in a way that doesn’t lead to a self-lobotomy. The Wall Street Journal had a great piece recently: The Ad Industry Has High Hopes for Direct-to-Consumer Businesses. It’s behind a paywall but honestly, you should pay for a WSJ subscription.

CPA 75

Accessing Culture Beyond Ethnicity: Introduction


Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception.

Marketing and the SDR: Working in Tandem to Drive Account Saturation

SmartBug Media

Every day, I talk with sales and marketing professionals. In one meeting, I’ll hear a marketer complain, “sales always says we don’t get them enough leads, but they just aren’t following up.” An hour later, a sales executive is telling me, “marketing doesn’t drive enough high-quality leads.”.

Work 73

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Top Advantages of B2B Marketing Plan

Only B2B

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plants. Almost every company has amazingly. The post Top Advantages of B2B Marketing Plan appeared first on ONLY B2B. blogs Uncategorized

Plan 72

B2B Webinar Best Practices for Marketers to Win ‘Em Over


Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything.

Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

Best Tweets from #SEMrushchat: Content Promotion Hacks


This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why Visual Storytelling is Imperative for B2B Content Marketing


Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike.

7 Perks That Keep Subscribers Engaged


There are a number of effective retention strategies you can employ to keep users on board and engaged with your site well after they’ve joined. The post 7 Perks That Keep Subscribers Engaged appeared first on The Ontraport Blog. Membership Sites

q+a: takeaways from eduventures summit


a conversation with brittany trafis. joe adams 21-minute read. June 5-7, Brittany Trafis, Fathom’s Vice President, Account Partnership, had the opportunity to attend this year’s Eduventures Summit in Boston. A few things make the event unique: first, the committee’s ability to draw distinguished leaders from within and outside higher ed like Mitch Daniels, Bill Belichick, and Mitch Landrieu; and second, the commitment to keep the conference small, limiting attendance to 500.

How to Host a Successful Instagram Takeover in 7 Easy Steps


An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. There’s a reason why takeovers are a popular activity on Instagram.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.