Mon.Jul 08, 2019

7 Social Media Metrics That Should Really Matter to Your Brand

Content Marketing Institute

Used thoughtfully, your social media analytics provide a peek into what your audience expects from your brand – and how well your social content delivers that. Dig into these seven metrics that matter.

Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank


“How long will it take for my site to show up on Google?” ” is a question I get regularly from clients and students.

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It Takes More than Just Conversion to Understand Customers

Modern Marketing

When building a successful digital presence , every business needs to know two things: First, what audience action they are trying to elicit, And second, what proportion of their target customers have actually completed that action.

How Employee Engagement Drives Marketing ROI

Marketing Insider Group

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

Marketing Craftmanship

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage.

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More Trending

B2B Webinar Best Practices for Marketers to Win ‘Em Over


Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything.

Best Tweets from #SEMrushchat: Content Promotion Hacks


This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner.

8 Myths About Marketing Automation


Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page.

Top Advantages of B2B Marketing Plan

Only B2B

The advantages of B2B marketing plan are in plenty today. If you want to grow your business you need to have strategic B2B marketing plants. Almost every company has amazingly. The post Top Advantages of B2B Marketing Plan appeared first on ONLY B2B. blogs Uncategorized

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads.

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In-House Video Production vs. Outsourcing: What’s Right for My Business?


You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

How Local SEO Works

Pearl Digital Marketing

If you run a service-based or brick-and-mortar local business then you need to have an understanding of local SEO. It’s all very good to know what it is, but let’s take a look at how local SEO works. But first, a bit of revision.

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Most Viewed Video Ads: The 2019 Women’s World Cup


The U.S. defeated the Netherlands on Sunday to win its second consecutive Women’s World Cup title, the team’s fourth overall. It was a hard-fought battle between the U.S. and the Netherlands, and brands amped up their advertising campaigns to show support for the big game.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Join Us In A City Near You At Our Unleash Summit Series, Sales: The Secret Playbooks


How did Slack and Zoom successfully launch their IPO? How did Outreach become a unicorn ? Is there a secret ingredient that separates their success stories from the rest? Outreach and other successful companies do have a secret sauce.

Accessing Culture Beyond Ethnicity: Introduction


Humans are complex beings. Our cultural identity (or feeling of belonging to a group) is part of our self-conception and self-perception.

The Email Address Sits at the Center of D2C Strategy


D2Cs have become journalist catnip as of late, and it makes sense. The exits are astronomical and it’s a way to talk about how technology is leveraged by marketers in a way that doesn’t lead to a self-lobotomy. The Wall Street Journal had a great piece recently: The Ad Industry Has High Hopes for Direct-to-Consumer Businesses. It’s behind a paywall but honestly, you should pay for a WSJ subscription.

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Top Marketing Conferences: Our Takeaways


It’s no secret that marketing conferences are an investment of time, money and energy. It can be difficult to get a supervisor on board with them, especially since taking time off of work means losing concrete progress that you could have made on your projects.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there.

Marketing and the SDR: Working in Tandem to Drive Account Saturation

SmartBug Media

Every day, I talk with sales and marketing professionals. In one meeting, I’ll hear a marketer complain, “sales always says we don’t get them enough leads, but they just aren’t following up.” An hour later, a sales executive is telling me, “marketing doesn’t drive enough high-quality leads.”.

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7 Perks That Keep Subscribers Engaged


There are a number of effective retention strategies you can employ to keep users on board and engaged with your site well after they’ve joined. The post 7 Perks That Keep Subscribers Engaged appeared first on The Ontraport Blog. Membership Sites

q+a: takeaways from eduventures summit


a conversation with brittany trafis. joe adams 21-minute read. June 5-7, Brittany Trafis, Fathom’s Vice President, Account Partnership, had the opportunity to attend this year’s Eduventures Summit in Boston. A few things make the event unique: first, the committee’s ability to draw distinguished leaders from within and outside higher ed like Mitch Daniels, Bill Belichick, and Mitch Landrieu; and second, the commitment to keep the conference small, limiting attendance to 500.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Identify & Work With the Best Brand Influencers for Your Business


When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. That's the thing about influencers -- you follow them for a reason, so you don't mind interacting with their sponsored content. I don't follow this exact influencer because I'm interested in her skincare routine.

How to Host a Successful Instagram Takeover in 7 Easy Steps


An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. There’s a reason why takeovers are a popular activity on Instagram.

How Investment Managers Can Use Technology to Enable a Client-First Approach Sales


The investment management industry faces no shortage of challenges. Client expectations are on the rise as they seek the same kinds of highly customized, consultative, and engaging experiences they’re accustomed to in virtually every other aspect of their lives.

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It’s Past Time Your Webinar Landing Pages Got A Makeover


Ever caught yourself staring at the before & after picture in a cheap ad? Trying to pull your eyes away while you chastise yourself for this unsavory attraction to clickbait? Relax! You’re among friends here. In fact, I invite you to stare at the feeble webinar landing pages below. via GIPHY. If your reaction is like Kristen Bell’s above that just shows your good marketing taste. Are you ready to revel in a snarky takedown of a bad before picture?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!