Wed.Feb 13, 2013

16 Marketing Pick-Up Lines to Snag Your Next Hot Date [+ Ecards]

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?!

3 Email Strategies to Engage Subscribers and Impact Marketing Results

Modern Marketing

by Amanda Batista | Tweet this. Creating value for prospects and customers is everybody’s key objective — you’ve got to get the right message to target buyers, in a timely manner. Smart Modern Marketers are employing all sorts of content assets to provide educational, informative resources.

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16 Marketing Pick-Up Lines to Snag Your Next Hot Date

Hubspot

Looking for a hot date this Valentine's Day? Want to break the ice with that cute marketer at work? Need a good one-liner for that lovey-dovey card you're making your boyfriend, girlfriend, husband, or wife? Why not open with a corny (yet endearing) marketing pick-up line?!

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.”

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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4 Common Blog Writing Stumbling Blocks

Writing on the Web

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started.

The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing

MLT Creative

Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics

WOMM 25

How to Make the Most Influential Sales Call of Your Life

Sales Intelligence View

There it is: the nemesis that has haunted you all your life: a CRM bulging with names and leads. You’ve got the entire pitch memorized, you’ve got a legal pad filled with ideas, prompts and the odd doodle. Yet, you hesitate.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic.

Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation

Modern B2B Marketing

by Dayna Rothman For our recent Definitive Guide to Marketing Automation launch, I interviewed several marketing automation experts to get their input on key questions such as how to be successful with marketing automation and how to sell the technology to internal stakeholders.

Fathom Core Value Stories: ‘Best of 2012? Edition

Fathom

Special note: This month’s winners are not for the usual monthly honors, but more like ‘best-of’ celebrities. In other words, a core value award covering the entire year of 2012. Every month at company meetings, a handful of Fathomers are … Continue reading → The post Fathom Core Value Stories: ‘Best of 2012′ Edition appeared first on Fathom. Company News Core Value Stories core values