Contently
OCTOBER 21, 2019
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product video that’s received like Game of Thrones.
BenchmarkONE
OCTOBER 21, 2019
Embracing technology is an absolute must for the modern marketer. In today’s digital landscape, marketing automation has become a fundamental building block of productivity and efficiency – two factors that are essential for sustained success. Furthermore, marketing automation can be the key that enables small startups to compete right alongside larger organizations.
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Convert
OCTOBER 21, 2019
The bottom line is: personalization drives business growth. It doesn’t matter if your focus is retail, SAAS, media or business services, the killer combo of technology and big data has completely revolutionized the personalization possibilities. At its core, personalization refers to customizing a person’s experience to cater to their individual needs and desires based on.
Marketing Insider Group
OCTOBER 21, 2019
I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
OCTOBER 21, 2019
As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. Mantis Research and Buzzsumo recently published their annual “State of Original Research” report, and statistics showed that 94% of marketers agree that original research elevates a brand’s authority.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
OCTOBER 21, 2019
Your business's new website has been up and running a few months, and you've started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often you should update your website is: as often as it needs updating. Minor website updates might be made every day, whereas a full website revamp might come every two to three years.
ClickZ
OCTOBER 21, 2019
In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. As advertisers strengthened their embrace of programmatic marketing in the decade since its introduction, industry stakeholders have increasingly raised questions over key parts of the engine that drives it, specifically, the value of the cookie, real-time bidding (RTB) auction dynamics, and
Search Engine Journal
OCTOBER 21, 2019
Learn how to create an effective content marketing strategy through content designed to boost engagement and increase conversion rates. The post 9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler appeared first on Search Engine Journal.
Strategic-IC
OCTOBER 21, 2019
How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing. Inundated with channels, platforms, pitches and digital choice, today’s prospects expect relevant, resonant brand engagements that add value at the right times, in the right places when the
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Buffer
OCTOBER 21, 2019
It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, too. Social media engagement seems like a slam dunk strategy.
The Lead Agency
OCTOBER 21, 2019
The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer? How can your product or service solve a problem that they have better than your competitors?
flux.la
OCTOBER 21, 2019
With 320 million active users , Twitter is the 9th largest social media network worldwide. With this sizable user base, it’s a great way for companies to interact with their customers. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. Here are a few of our favorites. 1. Take advantage of the profile header photo.
Search Engine Journal
OCTOBER 21, 2019
2020 California law impacts freelance journalists and in some cases content marketing by extension. The post California Law Threatens Freelance Journalists via @martinibuster appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
G2M Solutions
OCTOBER 21, 2019
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.
Martech Advisor
OCTOBER 21, 2019
Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and the solutions that the latest tech advancements have devised for them, says, Oana Alexandrov, Content Writer, Product Lead. The new year is bound to catch digital agencies under piles and piles of new job attributes.
Content Marketing Institute
OCTOBER 21, 2019
Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.
BuzzSumo
OCTOBER 21, 2019
The post All The Tools You Need to Create a Comprehensive Knowledge Base for Your Site appeared first on BuzzSumo.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
OCTOBER 21, 2019
Prologue. In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers. Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them.
ClearVoice
OCTOBER 21, 2019
Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. In that article, we also introduced you to some of the best tools that can help you get started with building and optimizing your landing pages.
ActiveDEMAND
OCTOBER 21, 2019
Guest Blog Post by Leadsbridge. Most businesses today have one unique problem. It is the inability to align their sales and marketing teams to work together as one unit. Businesses spent a lot of money to generate leads they hope will convert to sales opportunities. But, sales are not always the result. At some point, no one can account for those leads.
Martech Advisor
OCTOBER 21, 2019
As AI-powered “edge” devices serve up customer choices, marketers need technology with predictive capabilities to pierce the bubble of brand awareness, writes, Christopher Connolly, Vice president of Product Marketing, Genesys We joke about our future robot masters, but in fact we’re bringing technology to heel. A smart home is designed to automatically learn from and adapt to consumer behavior to recognize who likes the window shades open at 6 A.M. and the temper
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Optinmonster
OCTOBER 21, 2019
Fullscreen Welcome Mats help you get visitors’ attention from the moment they land on your site. In this article, we’re going to show you how to create a welcome mat popup that increases conversions (as much as 80%!) with a targeted call to action. 70% of the people who visit your site are going to bounce and never come back. There’s really no better way to grab visitors’ attention than with welcome mat popup that will help them remember you and connect with your brand.
Heinz Marketing
OCTOBER 21, 2019
By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Martech Advisor
OCTOBER 21, 2019
An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. The last decade has seen a whirlwind of changes in marketing. The developments in the field of social media , artificial intelligence , conversational commerce, and adtech have changed the way marketing is done.
DivvyHQ
OCTOBER 21, 2019
Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be wondering, what type of content should you automate?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Pearl Digital Marketing
OCTOBER 21, 2019
Auditing your site is important to stay compliant with the latest requirements from Google and keeping your content relevant. But how often should you run an SEO audit ? You want to enhance your user experience, so you climb up the search engine results, but it can be time-consuming. This is why we’ll outline exactly when you should do an SEO audit below.
DivvyHQ
OCTOBER 21, 2019
Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be wondering, what type of content should you automate?
Aberdeen
OCTOBER 21, 2019
We’re nearly 18 months removed from the implementation of the EU’s General Data Protection Regulation (GDPR). After all of the panic leading up to GDPR enforcement, we can safely say that the marketing world has not grinded to a halt due to compliance challenges. But after Google was fined $57 million for violations earlier this year, previously theoretical GDPR compliance concerns became all too real.
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