Mon.Oct 21, 2019

5 Useful Skills Marketers Should Learn From Media Companies

Contently

Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels.

5 Reasons Your Business Needs Marketing Automation in 2020

Hatchbuck

Embracing technology is an absolute must for the modern marketer. In today’s digital landscape, marketing automation has become a fundamental building block of productivity and efficiency – two factors that are essential for sustained success.

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Personalization Re-Frame: 3 Ways You May Not be Personalizing (But Should)

Convert

The bottom line is: personalization drives business growth. It doesn’t matter if your focus is retail, SAAS, media or business services, the killer combo of technology and big data has completely revolutionized the personalization possibilities.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: 94% of Marketers Agree that Original Research Can Elevate a Brand’s Authority

KoMarketing Associates

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.

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The Business Benefits of Having a Good Credit Score

Biznology

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters.

How Often Should You Update Your Website

SmartBug Media

Your business's new website has been up and running a few months, and you've started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already?

The Keys to Epic Engagement on Social Media

Buffer

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us).

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Extract Better Data from Your B2B Website

The Lead Agency

The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer?

10 Ways to Use Twitter to Expand Your Business

flux.la

With 320 million active users , Twitter is the 9th largest social media network worldwide. With this sizable user base, it’s a great way for companies to interact with their customers. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business.

How to Create a Welcome Mat Popup to Increase Conversions

Optinmonster

Fullscreen Welcome Mats help you get visitors’ attention from the moment they land on your site. In this article, we’re going to show you how to create a welcome mat popup that increases conversions (as much as 80%!) with a targeted call to action.

Types of Purpose-made Website Templates and the Various Usages of Those

Altitude Branding

A web template or website template is primarily a web page, which is pre-designed with a custom set of elements, which anyone can simply pick and simply plug-in your text or image to build a fully functional website.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

[Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration

Litmus

Email is your most effective and measurable channel—so long as you set it up for success through every phase of the production process. Creating a high-performing email takes time and resources—and your workflow can make or break your team’s productivity and campaign quality.

All The Tools You Need to Create a Comprehensive Knowledge Base for Your Site

BuzzSumo

The post All The Tools You Need to Create a Comprehensive Knowledge Base for Your Site appeared first on BuzzSumo

Personalizing Your ABM Content Effectively

Listenloop

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.

Lead Scoring And How To Configure It | g2m Solutions

G2M Solutions

Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Programmatic advertising: Growing pains and what you need to know

ClickZ

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend.

Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?

Content Marketing Institute

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic.

Make Your Product Sing: The Importance of UX Writing

Single Grain

If you work in tech, it’s likely that you’ve heard of UX writing : “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.”

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Prologue. In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers.

WOMM 59

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

ClearVoice

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales.

What Type of Content Should You Automate?

DivvyHQ

Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be wondering, what type of content should you automate?

The 2020 Digital Agency: 5 Processes That Are Going to Change Ads

Martech Advisor

Digital agencies are bound to change in 2020. Their revamp has everything to do with martech, automation, and Artificial Intelligence. Here are the 5 major industry pitfalls and the solutions that the latest tech advancements have devised for them, says, Oana Alexandrov, Content Writer, Product Lead.

What Type of Content Should You Automate?

DivvyHQ

Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be wondering, what type of content should you automate?

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.