Mon.Oct 21, 2019

5 Useful Skills Marketers Should Learn From Media Companies

Contently

Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels.

5 Reasons Your Business Needs Marketing Automation in 2020

Hatchbuck

Embracing technology is an absolute must for the modern marketer. In today’s digital landscape, marketing automation has become a fundamental building block of productivity and efficiency – two factors that are essential for sustained success.

Personalization Re-Frame: 3 Ways You May Not be Personalizing (But Should)

Convert

The bottom line is: personalization drives business growth. It doesn’t matter if your focus is retail, SAAS, media or business services, the killer combo of technology and big data has completely revolutionized the personalization possibilities.

Report: 94% of Marketers Agree that Original Research Can Elevate a Brand’s Authority

KoMarketing Associates

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

I just finished an amazing series of speaking engagements that has taken me from coast to coast to coast. From San Fran, to Chicago, to DC, back to Chicago and DC, toCleveland, London and Denmark. And one thing I know for sure: some events are better than others.

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3 Important Ways Machine Learning Is Changing Marketing

Modern Marketing

Within the digital marketing world , agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals.

Facebook Ads Getting Too Expensive? Here’s How To Protect Your Digital Advertising Strategy

Liveintent

Facebook is the king of social media – and social media advertising. The site now makes up nearly one-quarter of digital ad spend in the United States.

Lead Scoring And How To Configure It | g2m Solutions

G2M Solutions

Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.

How to Extract Better Data from Your B2B Website

The Lead Agency

The core of B2B marketing is building reputation, demonstrating capability, and showcasing credibility to very specific B2B audiences. B2B marketers have to be acutely aware of their audience. Who are you selling to? How can you engage them so that they are interested in what you have to offer?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Personalizing Your ABM Content Effectively

Listenloop

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.

4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Why Digitise and Streamline Your Sales Process?

How to Create a Welcome Mat Popup to Increase Conversions

Optinmonster

Fullscreen Welcome Mats help you get visitors’ attention from the moment they land on your site. In this article, we’re going to show you how to create a welcome mat popup that increases conversions (as much as 80%!) with a targeted call to action.

The Keys to Epic Engagement on Social Media

Buffer

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Artists Pushing the Limits of VR

Ceros

Reading Time: 3 minutes. For the past few years, virtual reality has been billed as the next big frontier—the medium that will transform every industry from gaming to content marketing.

How Often Should You Run an SEO Audit?

Pearl Digital Marketing

Auditing your site is important to stay compliant with the latest requirements from Google and keeping your content relevant. But how often should you run an SEO audit ? You want to enhance your user experience, so you climb up the search engine results, but it can be time-consuming.

SEO 52

3 lessons learned responding to a PR Crisis

Altitude Branding

Building a brand from the ground up can be very rewarding. However, it takes a lot of hard work and usually, a lot of time. Unfortunately, an unexpected PR crisis can ruin a brand overnight. This can be devastating, especially when the crisis is caused by events unrelated to your company.

PR 52

[Report] 2019 State of Email Workflows: From Pre-Send Planning to Cross-Channel Integration

Litmus

Email is your most effective and measurable channel—so long as you set it up for success through every phase of the production process. Creating a high-performing email takes time and resources—and your workflow can make or break your team’s productivity and campaign quality.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Prologue. In a ferociously competitive B2B landscape, admit stern competition, leveraging ratings & reviews are paramount for marketers to attract, engage, convert & retain the customers.

WOMM 52

The Current State of GDPR Compliance in Marketing

Aberdeen

We’re nearly 18 months removed from the implementation of the EU’s General Data Protection Regulation (GDPR). After all of the panic leading up to GDPR enforcement, we can safely say that the marketing world has not grinded to a halt due to compliance challenges.

How Often Should You Update Your Website

SmartBug Media

Your business's new website has been up and running a few months, and you've started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already?

Make Your Product Sing: The Importance of UX Writing

Single Grain

If you work in tech, it’s likely that you’ve heard of UX writing : “A UX writer is someone who writes for user experience…[and uses] the words we read or hear when we use a digital product. Their goal is to help and guide the user.”

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Types of Purpose-made Website Templates and the Various Usages of Those

Altitude Branding

A web template or website template is primarily a web page, which is pre-designed with a custom set of elements, which anyone can simply pick and simply plug-in your text or image to build a fully functional website.

All The Tools You Need to Create a Comprehensive Knowledge Base for Your Site

BuzzSumo

The post All The Tools You Need to Create a Comprehensive Knowledge Base for Your Site appeared first on BuzzSumo

What Type of Content Should You Automate?

DivvyHQ

Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be wondering, what type of content should you automate?

Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely

ClearVoice

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.