Fri.May 22, 2020

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Buyer Personas: Why You Should Never Do Marketing Without Them

Roketto

We’ve all been there. It’s incredibly frustrating. Half of the leads you’ve worked so hard to get into the funnel just aren’t the right people. They weren’t in the first place. So, how the heck did they become leads?

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How to interpret your LinkedIn company page analytics

Integrated B2B

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Say there's a mattress company that's just designed a revolutionary new waterbed. Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone? Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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10 Best Heatmaps for WordPress Plugins

The Daily Egg

Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to anyone who owns and operates a website. You can use a heatmap to determine which areas of your website are getting the most amount of clicks. This visual data makes […]. The post 10 Best Heatmaps for WordPress Plugins appeared first on The Daily Egg.

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s). One of the chief reasons businesses fail to get the most from outsourced telemarketing is because they are not clear about what they want from the offset.

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“On Predicting The Future” & Other Articles from Kevin Jordan

Biznology

I hope you, your families and friends continue to be well, safe and healthy. For this week, I have once again endeavored to reduce the seemingly endless stream of coronavirus-related reading and listening. I have included, among other things, articles addressing over-identification with our work and how to stay mentally healthy, why continued upskilling, with a special focus on adaptability to facilitate indispensability, is necessary, the danger in overplaying to our strengths and tips for mini

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You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Stop Wasting Money on Content Marketing via @VictorIjidola

Search Engine Journal

Here's how to approach your content strategy sessions in order to focus on not wasting marketing money. The post How to Stop Wasting Money on Content Marketing via @VictorIjidola appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Ultimate Guide to Creating Instagram Highlights

ClearVoice

How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g. Testimonials, Product, Tutorials, Company Culture). Add highlight cover images to your story. Tap the “+” icon next to your profile image, swipe up to upload the highlight cover image. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner.

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PR and Communications Lessons from a Global Pandemic

SmartBug Media

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. In the past, many companies haven’t had to execute those plans. Now they have. Beyond the devastating physical toll of COVID-19, the virus has crashed the economy, shut down businesses, and left millions barricaded in their homes.

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Are You Listening? Our Favorite Content Marketing Podcasts

DivvyHQ

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

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Email Marketing and Marketo’s Engagement Program

SmartBug Media

Using email in your marketing strategy can lead to powerful impact. As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. With Marketo's Engagement Program, you can create nurtures that drive your prospects to the next stage of your funnel.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID

SendGrid

Everything has changed. Read about how you should adjust your email program as businesses start to emerge into a post-COVID world. The post Let’s Get it Started…Again: Tips for Keeping Emails Relevant During (and After) COVID appeared first on SendGrid.

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How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign.

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Buyer Personas: Why You Should Never Do Marketing Without Them

Roketto

We’ve all been there. It’s incredibly frustrating. Half of the leads you’ve worked so hard to get into the funnel just aren’t the right people. They weren’t in the first place. So, how the heck did they become leads?

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3 Useful Tips to Leverage CRM in Times of COVID-19

Smarte

3 Useful Tips to Leverage CRM in Times of COVID-19 Just a few months ago, we were booking flights, hotels, […]. The post 3 Useful Tips to Leverage CRM in Times of COVID-19 appeared first on SMARTe Inc.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opport

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How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Visitor Queue

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another common question is whether […].

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What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. So much has changed over the past few months, yet we soldier on. But not in the same way as before; we all must adjust our priorities and actions to effectively handle these odd circumstances. In addition to this being true for everyone in their personal lives, it’s also true for B2B marketers and their businesses.

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Successful Viral Marketing Campaign Tactics

Stevens & Tate

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Unfortunately, “going viral” is not something that you can just do.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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xiQ Powers Cyber Security Focused Website Cyber Business Review

xiQ

Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website: www.cyberbusinessreview.com. Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices.

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Are You Listening? Our Favorite Content Marketing Podcasts

DivvyHQ

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

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xiQ Powers Cyber Security Focused Website Cyber Business Review

xiQ

Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website: www.cyberbusinessreview.com. Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices.

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Blog: How CloudCheckr Uses Intelligent Virtual Assistants to Convert More Leads into Pipeline

Conversica

Across industries, businesses are augmenting their workforces with an innovative technology to help attract, acquire and grow customers at scale, known as an Intelligent Virtual Assistant (IVA). Intelligent Virtual Assistants operate on a combination of machine learning, artificial intelligence and intelligent automation to connect with leads and customers in personalized, two-way conversations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 3C Model to Rebuilding Client Conviction

illumin

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […].

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How to Measure Social Media Success

Sharpspring

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement and influence, you and your marketing team will be well on your way to learning how to measure social media success.

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Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs

Contify

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today that it has successfully deployed its News Feed APIs to help a predictive analytics company enrich it’s bid management software suite with real-time and accurate updates on new business opportunities for its public and private sector clients in the aerospace and defence sector.