Fri.May 22, 2020

Buyer Personas: Why You Should Never Do Marketing Without Them


We’ve all been there. It’s incredibly frustrating. Half of the leads you’ve worked so hard to get into the funnel just aren’t the right people. They weren’t in the first place. So, how the heck did they become leads? Featured Inbound Marketing

How to interpret your LinkedIn company page analytics

Integrated B2B

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide.

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5 Common Integrated Marketing Mistakes and How to Avoid Them


Say there's a mattress company that's just designed a revolutionary new waterbed. Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.

4 quiz ideas for your Interactive Content strategy


Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.

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More Trending

Selecting The Right B2B Telemarketing Vendor

Only B2B

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s).

Interactive video: why your marketing strategy needs this type of content


When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment.

“On Predicting The Future” & Other Articles from Kevin Jordan


I hope you, your families and friends continue to be well, safe and healthy. For this week, I have once again endeavored to reduce the seemingly endless stream of coronavirus-related reading and listening.

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How to increase the CTR of your email marketing strategy


Email marketing is one of the most important strategies of a Digital Marketing plan. According to a survey made by MarketingSherpa , more than 70% of consumers prefer to communicate through this channel with companies and brands.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. So much has changed over the past few months, yet we soldier on. But not in the same way as before; we all must adjust our priorities and actions to effectively handle these odd circumstances.

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Marketing Leadership in the Midst of Change: CMOs Share Strategies


On an otherwise run-of-the-mill day in early March, the executive team at Drift decided to do something drastic: They locked their office doors and directed all employees to work from home full-time. Immediately, indefinitely, and until further notice. So did ServiceMax.

PR and Communications Lessons from a Global Pandemic

SmartBug Media

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. In the past, many companies haven’t had to execute those plans. Now they have.

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Are You Listening? Our Favorite Content Marketing Podcasts


As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Email Marketing and Marketo’s Engagement Program

SmartBug Media

Using email in your marketing strategy can lead to powerful impact. As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program.

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more.

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Privacy Experience: When and Why We Give Up Our Data


With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone?

xiQ Powers Cyber Security Focused Website Cyber Business Review


Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website:

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors


The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence.

The Ultimate Guide to Creating Instagram Highlights


How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g. Testimonials, Product, Tutorials, Company Culture). Add highlight cover images to your story.

How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Visitor Queue

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?”

How to Create Mobile Exit-Intent Popups That Convert


Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

3 Useful Tips to Leverage CRM in Times of COVID-19


3 Useful Tips to Leverage CRM in Times of COVID-19 Just a few months ago, we were booking flights, hotels, […]. The post 3 Useful Tips to Leverage CRM in Times of COVID-19 appeared first on SMARTe Inc.

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How to Measure Social Media Success


When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention.

How to Record and Produce Videos Remotely


TD Bank remade one of their most popular ads by having the original actor film it at his home using an iPhone 11 Pro (with a little help from his sister). That ad’s now airing on TV and being promoted online. In the original video , a TD Bank employee dances around a seemingly empty branch.

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Part 1: Integrating Eloqua & SFDC using the native integration

Eloqua Tips and Tricks

Part 1: Integrating Eloqua & SFDC using the native integration. Overview & Preparation. Eloqua CRM Integration is a two-way synchronization between a CRM (Customer Relationship Management) system and Eloqua.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!