Fri.May 22, 2020

Buyer Personas: Why You Should Never Do Marketing Without Them

Roketto

We’ve all been there. It’s incredibly frustrating. Half of the leads you’ve worked so hard to get into the funnel just aren’t the right people. They weren’t in the first place. So, how the heck did they become leads? Featured Inbound Marketing

How to interpret your LinkedIn company page analytics

Integrated B2B

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. Whether it’s used for content marketing, recruitment or account-based marketing, the opportunities stretch far and wide. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Say there's a mattress company that's just designed a revolutionary new waterbed. Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. The company decides it needs to make a concentrated effort to stand out and looks to its marketing department for answers.

Accelerating Oracle Eloqua Email Creation with Content Blocks

Oracle

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction. Speed: The customer expects the right experience when they are ready—not tomorrow, not next week, and not when they eventually talk to a sales rep. There is no doubt the marketing game is changing.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 quiz ideas for your Interactive Content strategy

RockContent

Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue. But there is too much content out there, which can be overwhelming for readers. One way to differentiate your brand and finally be heard is by using interactive content. The thing with an interactive strategy is that it gives the reader a chance to reply.

More Trending

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Just remember the personality tests that are common in magazines and sites or the BuzzFeed website’s success, filled with culture and behavior quizzes. Interactive quizzes have everything that it takes to increase customers and revenue. That is why brands have already observed this tendency and are looking to use interactive content in their marketing strategies , to make them more effective.

Selecting The Right B2B Telemarketing Vendor

Only B2B

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s). One of the chief reasons businesses fail to get the most from outsourced telemarketing is because they are not clear about what they want from the offset. There are abundant telemarketing companies but not all of them will be right for your business goals.

Interactive video: why your marketing strategy needs this type of content

RockContent

When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment. The episode includes several moments of viewer interaction, which can lead up to five different endings.

How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to increase the CTR of your email marketing strategy

RockContent

Email marketing is one of the most important strategies of a Digital Marketing plan. According to a survey made by MarketingSherpa , more than 70% of consumers prefer to communicate through this channel with companies and brands. Therefore, it is crucial to create effective actions to increase your email marketing CTR (click-through rate). After all, one of the great benefits of Digital Marketing is the possibility of monitoring the performance of your campaigns in real-time.

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What’s Keeping CMOs Up at Night? Pre COVID-19 vs. Now

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. So much has changed over the past few months, yet we soldier on. But not in the same way as before; we all must adjust our priorities and actions to effectively handle these odd circumstances. In addition to this being true for everyone in their personal lives, it’s also true for B2B marketers and their businesses. Compared to before COVID-19, CMOs are now switching strategies and doubling down on others.

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Buyer Personas: Why You Should Never Do Marketing Without Them

Roketto

We’ve all been there. It’s incredibly frustrating. Half of the leads you’ve worked so hard to get into the funnel just aren’t the right people. They weren’t in the first place. So, how the heck did they become leads? Featured Inbound Marketing

How to Record and Produce Videos Remotely

Vidyard

TD Bank remade one of their most popular ads by having the original actor film it at his home using an iPhone 11 Pro (with a little help from his sister). That ad’s now airing on TV and being promoted online. In the original video , a TD Bank employee dances around a seemingly empty branch. In the quarantine-era version , the same actor dances around his home after using mobile banking to deposit a cheque. The agency producing the ad set up the iPhone to transmit a live feed to them.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

PR and Communications Lessons from a Global Pandemic

SmartBug Media

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. In the past, many companies haven’t had to execute those plans. Now they have. Beyond the devastating physical toll of COVID-19, the virus has crashed the economy, shut down businesses, and left millions barricaded in their homes.

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Are You Listening? Our Favorite Content Marketing Podcasts

DivvyHQ

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites. Content Marketing Content Planning Content Strategy audio calendar channels content marketing planning podcast strategy

Email Marketing and Marketo’s Engagement Program

SmartBug Media

Using email in your marketing strategy can lead to powerful impact. As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. With Marketo's Engagement Program, you can create nurtures that drive your prospects to the next stage of your funnel.

You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose thinks about how to spend time, gives his take on if the pandemic is the biggest publishing opportunity in 75 years, talks about the crisis’ effects on B2C and B2B content marketing, and more. Continue reading → The post You Can Never Save Time, But You Can Use It Wisely [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Privacy Experience: When and Why We Give Up Our Data

Zoominfo

With whom would you willingly share sensitive personal information, such as your bank account number? Would you provide it to a mortgage company if you needed a house loan? Probably. How about for a one-on-one payment app on your phone? Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions? On the surface, many consumers would hesitate to give up financial info in that situation.

How to Measure Social Media Success

Sharpspring

When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement and influence, you and your marketing team will be well on your way to learning how to measure social media success. Measure Your Audience Volume.

How Should I Adjust My Sales and Marketing Strategies During Coronavirus?

Visitor Queue

Even with stay-at-home orders being lifted and many businesses opening back up, business owners are still uncertain about the future when it comes to COVID-19. Questions like “Should I decrease my marketing budget?” and “How can I stay positive?” are whirling around in the minds of business owners everywhere. Yet another common question is whether […]. The post How Should I Adjust My Sales and Marketing Strategies During Coronavirus? appeared first on Blog Visitor Queue.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

xiQ Powers Cyber Security Focused Website Cyber Business Review

xiQ

Redwood City, California, Vancouver, British Columbia, May 22, 2020- xiQ, the leading Personality-Driven Engagement platform, and Cyber Business Review, are pleased to announce the launch of Cyber Business Review’s website: www.cyberbusinessreview.com. Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices.

Are You Listening? Our Favorite Content Marketing Podcasts

DivvyHQ

As your content marketing operation matures, you and your team might want to consider adding a podcast to your content arsenal. But before you get started, it’s a great idea to study those content marketers who rock the podcast niche. Here are some of our favorites. Content Marketing Content Planning Content Strategy audio calendar channels content marketing planning podcast strategy

Blog: How CloudCheckr Uses Intelligent Virtual Assistants to Convert More Leads into Pipeline

Conversica

Across industries, businesses are augmenting their workforces with an innovative technology to help attract, acquire and grow customers at scale, known as an Intelligent Virtual Assistant (IVA). Intelligent Virtual Assistants operate on a combination of machine learning, artificial intelligence and intelligent automation to connect with leads and customers in personalized, two-way conversations.

The 3C Model to Rebuilding Client Conviction

AcuityAds

We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […]. The post The 3C Model to Rebuilding Client Conviction appeared first on AcuityAds Inc.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.